Quickly see an overview of key metrics and make decisions in a snap. Tell compelling stories about how ad campaigns led to better business performance.
An executive operational dashboard should present a high-level overview of performance metrics of your ad campaigns.
Some important metrics include:
Find out exactly how much you’re spending on each ad channel and monitor the financial data weekly.
Get instant notifications if ad spend goes above a certain limit.
Uncover which marketing investments are paying off the most. Get actionable insights on which ad channels to focus on in the future.
Drill down into the channels that convert well and those that are flopping on your business dashboard.
Compare weekly conversions per channel.
When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:
Creating an executive reporting dashboard is as easy as 1-2-3 with Adriel. You just need to choose your data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. No coding and technical knowledge required.
Integrate all your paid ad channels’ results into one executive dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.
You can start from a blank page to create an executive dashboard, but what if you don’t have time?
Our extensive pre-made executive dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.
Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional executive dashboard report for an expert brand image.
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If you’re a marketing agency looking to scale up, a management dashboard can be the ultimate project management tool that you need to monitor and optimize all your clients’ ad campaigns in one place.Here are three main benefits of using one:
1. Contextualization: In the digital marketing landscape, there’s simply too much data for even the brightest analytics whiz to be able to connect the dots between disparate data points in their raw state.
But with a business intelligence dashboard, you’ll be able to see this data in context in digestible widgets and graphs.
2. Automation: Dashboards eliminate manual workflows and spreadsheets that would otherwise eat up a great deal of time and prevent your team members from working on needle-moving tasks.
3. Faster reporting: Self-service manager dashboard software like Adriel offers a white-labeled reporting feature that allows both business users and end-users to put together reports packed with real-time insights and intuitive data displays.
An effective business intelligence tool is both a strategic dashboard and an operational dashboard at the same time.Top-level executives should be able to see a high-level view of marketing KPIs right off the bat, but also be able to drill down to granular data and uncover which channels or advertisements are driving sales or engagement.
Having the option to invite different members of the executive team with different access rights and views would also help greatly. For instance, a CFO should have access to a particular set of performance metrics, while a CMO should have access to another.
In terms of user experience, a simple, clear, and easy-to-read user interface would lead to better analysis and informed discussions across the executive team.
But the work of dashboard software doesn’t end at visualization. You should be able to export this data into a PDF or a CSV report and share it with different stakeholders through unique links.
This is especially helpful if you’re a marketing agency that needs to report to your clients regularly so they can stay informed on the performance of your initiatives.
Here are the main differences between the two:
• Dashboards are interactive, reports are static.
On an interactive dashboard, you can see performance changes in real-time, experiment with widgets and graph types, and adjust the metrics and trends you want to visualize. Once you’re satisfied with your dashboard, you can then download the data as a PDF or CSV report, but they will no longer be customizable.
• Dashboards are comprehensive, reports are focused.
Dashboards provide a wide range of information to showcase an overview of your marketing performance. In contrast, reports zoom in on a specific narrative depending on who it’s for. For instance, a report for a CFO would focus on sales performance, while one for a CMO would focus on an in-depth analysis of channels and creatives.
• Dashboards are for internal teams, reports are for executives and clients.
Because dashboards are interactive and comprehensive, they’re usually for internal teams to keep track of insights and make day-to-day decisions. When the time comes for monthly or quarterly reports, teams put together reports based on the dashboard data for executives and other external stakeholders (e.g. clients).
On Adriel’s dashboard, you can get the best of both worlds. Create different views for different stakeholders on an interactive dashboard and generate white-labeled reports in just a few clicks.
