The Definitive Guide to Ad Operations

Claim your free copy of our eBook to learn how Ad Operations teams have been shaping the digital marketing landscape and enabling success in data-driven organizations.
The Definitive Guide To Ad Operations:

Why AdOps is Crucial for Multi-Channel Marketing Success Beyond 2023

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Why AdOps?

Complex customer journeys and the fallout of IDFAs and cookies mean that digital advertisers must target customers across multiple touchpointsโ€”or risk losing out on brand awareness, engagement, and sales.

But the more channels there are, the harder it becomes to manage data. Organizations are now plagued with challenges in compiling real-time data, analyzing it for business insights, and making the right data-driven decisions.

This is where Ad Operations comes in. With the right game plan, your team will never have to waste another second manually gathering, processing, or sharing data to get everyone on the same page and make effective decisions.

In 2022,

a B2B marketer needs to look at 12 different data sources on average.
โ€ฆ.and two-thirds say theyโ€™re having problems with their level of data integration, timeliness, and accessibility.

How can AdOps help?

By setting up an automated end-to-end ecosystem that brings disparate data sources together, AdOps can effectively reduce redundant tasks while mitigating data errors and delayed insights.
When programmatic merges with native and is fueled by data and a transparent, objective framework, everyone wins.
-John Battelle, Chairman at Svorn Holdings-
72%
of successful companies use marketing automation for lead generation and customer retention efforts.
84%
of businesses who turned to low-code and API-enabled platforms saw a reduced strain on IT resources, increasedspeed-to-market, and creation of new operations.
49%
of companies said the main advantage of automation is time saved on repetitive tasks and personalized communications.

But what is AdOps exactly? ๐Ÿค”

Ad Operations refer to processes involved in managing and optimizing ads on different digital mediums, such as ad servers, ad networks, SSPs, DSPs, and DMPs. But, thatโ€™s a loose definition. In reality, AdOps tools wear different hats to streamline the entire programmatic advertising journey.

7 Ways How AdOps Tools Automate Programmatic Campaign Management

Planning campaigns
Establish a clear and detailed outline of campaign goals and measures for success (KPIs).
Trafficking creatives
Develop compelling creatives and strategically place them across ad servers like Google Ad Manager.
Optimize your budget
Make the most out of each ad dollar by staying on top of which campaigns work and which donโ€™t.
Account management
Liaise between clients and ad agencies, from overseeing multiple accounts to troubleshooting issues. Create beautifully white-labeled performance reports in just a few clicks.
Scheduling launches
Launch programmatic advertising campaigns at certain times on a given day of the week when cost per conversion is the lowest and ad impressions will be at its peak.
Data Management
Aggregate and analyze digital ad performance data in real-time. Never lose sight of important updates.
Yield Management
Rechannel ad spend from losing campaigns to high-performing ones, build a robust media mix, and start auction bidding & header bidding on ad exchanges.
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Keys to AdOps Success

  • Learn how AdOps became the foundation of modern marketing teams
  • Discover powerful AdOps tools and their use cases
  • Strike the right balance between agency and in-house services
  • Find out how to tackle day-to-day AdOps challenges
  • Unlock the benefits of investing in your AdOps team and tech stack
  • Take a deep dive into industry-shaping AdOps trends

Should you invest in AdOps?

In a post-iOS 14 world, marketers must be present on multiple channels to reach and connect with the right audiences. But each of these channels use different metrics and dimensions, making it more time-consuming to process, unify, and merge siloed data across different platforms. Data stitching is also prone to human errors, and manual processes inevitably lead to delays in key decision-making.
As multichannel marketing becomes the norm, advertisers need to find ways to harness the power of data more effectively. AdOps take care of executing campaigns, aggregating insights, and reporting performance so you can focus on strategizing for growth.
Save time on managing data and make better, faster decisions with AdOps

Want to get started? Find out all about AdOps

The Evolution of Advertising Operations
Find out how the role of AdOps has changed throughout the years; and what it means to advertisers now.
Unpacking the entire AdOps Lifecycle
Discover how AdOps help you manage multiple ad campaigns with ease - from planning, scheduling, optimizing, to yield management and account management.
Industry-shaping trends
Stay ahead of the curve by diving deep into digital advertising trends like First Party Data, Multichannel Marketing, Whitelabel Marketing, and Personalized Advertising.
Choosing the right AdTech Stack
Discover a handful of Adops tools that marketers can leverage to analyze advertising data in real-time and automate processes at scale.
  • Data Pipeline Data Warehouse
  • Business Intelligence
  • Search Engine Optimization (SEO)
  • Content Management Systems (CMS)
  • Pay-Per-Click (PPC)
  • Management Customer Relationship Management (CRM)
  • Social Listening Tools
Implementing a hybrid approach
Learn how to strike the right balance between cultivating an in-house Ad Operations team vs. working with third party agencies.
The Need to Invest in AdOps
Find out how AdOps tools can save you time on repetitive tasks and help you make better data-driven decisions.
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Your ultimate AdOps crash course

The key to digital marketing success lies in agility, which only comes when you have the tools to empower you to focus on needle-moving tasks.

Luckily, with the right AdOps game plan, your team will never have to waste another second manually gathering, processing, or sharing data to get everyone on the same page and make effective decisions.

Give this guide a read to get up to speed on all there's to know about the benefits of implementing AdOps for your team.
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