Thinking of Improvado? Try Adriel instead.

Improvado is great for businesses that want to import their marketing data to databases or BI tools and have time to spare for a months-long implementation. But if you're an agency or brand wanting a seamless dashboard that connects, visualizes, and monitors all your ad campaigns in real-time, choose Adriel.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights
Voted 4.8/5 on CapTerra and GetApp
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Adriel vs. 

Improvado

Spend more time growing your business and let Adriel handle the rest.
Adriel
Integrations
650+
Custom integrations
Ease of use
Easy
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Easy
Cost (in US dollars)
From $299/month
Improvado;300+; true; Medium; true; Real-time; false; true; false; false; false; true; false; High quality; Hard; From $999~$5000/mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Improvado

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you'll be able to connect to all the marketing channels you need. And if there is an integration we don't support natively, just let us know and we'll build one for you.
Improvado only offers 300+ native integrations although they can also build custom connections for you. The integration process is also more complex and time-consuming.
Adriel brings in all the data I need to makeeffective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

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See all your KPIs in one place, fast
Use our pre-made templates to design real-time dashboards instantly, and choose from 30+ interactive widgets and charts for further customization. Group and filter campaigns by channel, location, product, or any other category with our custom breakdowns, and dive deeper into your data. White label as you please with no extra BI tool needed.
To see your KPIs and metrics, you'll need to stream multiple sets of data from Improvado into a BI platform like Tableau. This is difficult and time-consuming, taking anywhere from days or even months.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

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Manage all your campaigns in one place
No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.
Improvado is purely a data pipeline tool. There's no option to edit your campaigns directly on the platform.
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.

Alex Eriksson | Founder and CEO, Anabolic Health

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Never waste ad spend again with custom alerts
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
Improvado functions as a data pipeline, which implies that the data passes solely through Improvado before being delivered to your business intelligence platform. If you want to establish customized alerts, you will require a business intelligence platform that supports this feature.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with creatives that converts
Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.
Improvado supports ad-creative level granularity but you will not find ad creative insights or advanced creative performance reporting.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Thank you Supermetrics & Data Studio for your years of kind services, but it’s time for me to move on!
Alex Eriksson
Founder & CEO, Anabolic Health
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.
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We’ll help you optimize your Ad Operations processes and save thousands of dollars every month on ad spend and reporting.
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