Fireside is a marketing services company based in Denver, Colorado. Their clientele is made up of over 150 small and mid-sized businesses around the world. Quality assurance eats up most of their day, leaving no time to devise strategies and improve client satisfaction. As client satisfaction and retention are focal points for agency owners, the Fireside Team had to find ways to spend less time on their daily account monitoring tasks without sacrificing ad performance and quality of work.

Linking client accounts to a centralized workspace gave them a complete view of overall campaign performance. Having access to individual client dashboards allowed account managers to create reports automatically. And thanks to real-time alerts, Fireside could instantly react when campaigns were overspending, keep track of specific KPIs for each client, and make necessary adjustments promptly to deliver the best results. Small details like missing UTMs that were sometimes overlooked for working across hundreds of accounts no longer fell through the cracks. Lastly, having automated the entire QA process, account managers found a lot more time in their hands to focus on the human side of things, which led to improved client satisfaction.

Andrea Vahl is an award-winning social media consultant who co-authored Facebook Marketing All-in-One for Dummies. As her agency Vahl Ads began expanding its services beyond Facebook and into other platforms, the Vahl team wanted a better way to present performance results across multiple channels outside of the traditional spreadsheet. Instead, Vahl Ads wanted to deliver visually-oriented reports quickly, with a tool that would not entail an extensive onboarding process- and certainly without the need to code!

Adriel’s straightforward onboarding made it very easy for the whole team to be trained in no time. Not only was she incredibly content with how smooth relaying workflows and integrating data to Adriel turned out to be, Andrea expressed much delight over the dashboard’s powerful automatic visualization features. She also noted that built-in templates allowed to build client reports effortlessly.

Hooked is a Singaporean advertising agency specializing in lead generation and sales for real estate agents. The fast-paced nature of the Real Estate business means a constant inflow of work orders and requests. As a young agency looking after over 130 ad accounts, they felt like they could use an extra pair of hands to boost productivity without increasing headcount - especially in a hyper competitive job market where hiring talent is tough. The Hooked Team decided to turn to automation to fulfill their scalability goals.

Centralizing all client accounts into a single workspace was the first step in lifting some weight off of the Hooked Team’s shoulders. Taking action directly from the dashboard allowed for real-time optimization while automated reports freed their team from the burden of manual processes, giving them the peace of mind and confidence to take on more clients. Segmenting client data through account manager dashboards also helped the Hooked Team turn client management into a straightforward process.

Paparico is an AI-driven digital marketing agency based in the UK. Their mission is to leverage AI in delivering high ROI. Despite having a solid business model based on the latest pieces of technology, their services didn’t get the spotlight they deserved in an increasingly crowded market. To get around this roadblock, the Paparico team wanted to leverage what they do best - technology - to tackle the status quo.
They decided to lift the agency veil, and provide full operational transparency to their clients by streaming performance metrics to a third-party solution. To take things further, Paparico also wanted to be able to provide real-time updates and reports that were entirely in tune with their clients’ expectations.

Adriel’s dashboard turned out to be exactly what Paparico needed. Giving clients direct access to a centralized workspace that charted out every relevant KPI and metric in a transparent manner established a sense of trust and proximity between clients and account managers. It also took loads off the account managers’ plate by effectively getting rid of the need to build reports from scratch with each incoming client request. The increased customer satisfaction also lead to a snowball word of mouth effect, which their team couldn’t be happier with.

Edge is a full-service digital marketing agency specializing in lead generation services. They hadn’t entertained the idea of working from home before the nationwide quarantine blew the idea of daily commutes out of the water. As it turns out, managing the performance of a scattered workforce is a particularly tricky challenge. Retaining talent, onboarding, and training new account managers proved to be no easy task. Soon, Edge found itself in need of a solution to streamline virtual workforce management while ensuring data integrity for their clients.

The usability and ease of navigation that makes up Adriel’s dashboard helped Edge get new employees up to speed much faster. Having a centralized workspace that presented data at a granular level also sped up the decision-making process for its executives and facilitated managing client spend, success, and the individual performance of each account manager.