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The Definitive Guide to Ad Operations

Claim your free copy of our eBook to learn how Ad Operations teams have been shaping the digital marketing landscape and enabling success in data-driven organizations.

Your entire
ad operations
in one platform.

From creating ads to reallocating spend, Adriel has everything you need for advertising success in one place.

Compile data from 650+ channels, track performance in real-time, and edit campaigns. Save time with an AI-powered ad generator.

Trusted by 6300+ of the world's leading brands

2 out of 3 marketers
find it difficult to manage data

As you scale up and advertise on more channels, it becomes overwhelming to manage data and campaigns on spreadsheets.
Your team is stretched thin, spending hundreds of hours on processing, unifying, and merging siloed cross-platform data.
Important insights get lost between layers of data flows. Opportunities fall through the cracks and problems pile up.
The adoption of Adriel is enabling us to run more efficient advertising campaigns as it significantly minimizes the time required to analyze our ad data.
J. Lee
Marketing & Sales Specialist, LG Electronics

AdOps is the key
to multichannel marketing success

Gone are the days when advertising operations (AdOps) was just a fancy term for publishing ads online.

Thanks to the explosion of big data and the rise of multichannel marketing, the role of AdOps now encompasses different aspects of digital advertising - from data management to cross-team collaboration.

AdOps brings disparate data sources into one automated end-to-end ecosystem so marketers can get insights faster and make better decisions.

Say goodbye to boring,
manual tasks once and for all

With AdOps, your team will never have to waste another second
manually gathering, processing, or sharing data.
marketers acknowledge marketing automation as the #1 contributor to their success.
of businesses who turned to low-code and API-enabled platforms saw a reduced strain on IT resources, increased speed-to-market, and new business operations.
of companies agree the main advantage of automation is time saved on repetitive tasks and personalized communications.
of successful companies use marketing automation for lead gen and customer retention efforts.

Adriel is your
entire AdOps stack
in one place

With real-time dashboards, automated performance tracking, a no-code ETL, and soon ad generation and launching tools, Adriel has all the tools you need to handle complex marketing campaigns and reach your advertising goals.

Goodbye endless spreadsheets, PDFs, and back-and-forth emails. Adriel is unified, business-ready data at your team’s fingertips anytime, anywhere.
Monitor Ads, Create Reports, Collaborate
Adriel BI
Ditch static spreadsheets; see the ups and downs of your ad campaigns in real-time.

Adriel BI is no-code and easy to use. Get data from 650+ channels in seconds, build and whitelabel dashboards and reports, and maximize ROI with ad creative insights.
Optimize Ads
Don't waste another dollar on flopping ads and campaigns.

AdOptimize monitors performance changes around the clock and automatically reallocates ad spend based on pre-set commands. This is automation at its best.
Extract & Load Your Data
Managing data doesn't have to be intimidating.

Adriel DataStream makes it easy to extract, transform, and load your data anywhere you want. No lines of code, no learning curves. Just plug and go.
Create & Launch Ads
AdGen AI
You don't need to spend days creating ads anymore. Save time and convert more with AdGen AI.

Get a collection of ads without having to input multiple prompts. Sell more with conversion-focused copy. Finally, launch ads on multiple networks at the drop of a hat.
Adriel’s automations are a game-changer. With their dashboard in hand, everyone on my team finally gets to do what they were hired for: analyzing and planning for further growth.
M. Park
CEO, Analogue Plus

Save time and money with Adriel

Save 45 hrs+/week on reporting and get time back to grow your business

Consolidate data from 650+ channels and visualize key metrics within minutes. Whitelabel not just reports but also dashboards.
Integrated Connectors
Stream real-time data from all your channels with fast and easy, no code connectors.
Interactive Dashboards
Build and customize dashboards with drag & drop widgets in a matter of seconds. Easy to use for everyone.
Creative Intelligence Suite
Find out which keywords, images, colors, and emojis boost conversions in your ads.
Reporting & Whitelabeling
Add your own or your client’s branding to your dashboards and reports. Instantly share auto-generated PDFs and share them via pre-set commands.
Customize your workspace for different teams’ needs. Invite users to Adriel with different access levels.
Learn More

Never waste your ad dollars again

Manage your multichannel campaigns directly on Adriel.
Marketing Mix Optimizer (Beta)
Group cross-platform campaigns into a pool to optimize them against each other and maximize your KPI of choice within a defined budget.
Custom Alerts
Set KPI thresholds within your workspace and get alerted whenever any campaign, ad sets, or ads trend up or down.
Campaign Management
Turn on/off campaigns, ad sets, or ads directly from your Adriel dashboard. Edit budgets, schedules, and CPC bids.
AdInsights (Coming soon)
AI-powered data analysis tool that analyzes all marketing data and creatives on your dashboard and provide insights to boost performance.
Learn More

Move your data anywhere
you need it, anytime

Connect, harmonize, and load data into spreadsheets, databases, or BI tools in a few clicks.
Data Connectors
Stream real-time data into your destination of choice using 650+ fast and easy, no-code connectors.
Data Processing
Adriel imports your selection of dimensions and metrics and unifies it for exporting.
Data Destinations
Load your data into Google spreadsheets, databases, or visualization tools like Looker Studio
Learn More

Your entire ad creation
process - in seconds

Create and deploy cross-platform ads through the power of AI.
Creative Image Generator
Get a collection of ad creatives out of a single image, without having to input specific prompts for each.
Ad Copy Generator
Input your website URL and let AI do the rest. Adriel analyzes your existing copy and value propositions and creates original ad copies for Google Search and Meta. Adjust the tone and voice to match your style.
Publish your ads on Google Search, Display, Meta and more directly from Adriel in a couple clicks.
Learn More

6300+ modern agencies and brands
trust Adriel with their ad operations

Adriel has allowed us to eliminate repetitive tasks and inefficiencies within our marketing team and better share information across international stakeholders.
H. Kim
Digital Marketing Team Lead, Harley- Davidson
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts. We know where the money goes and can reconcile that in one view, which is awesome. You don’t have to check a ton of ad platform dashboards every morning. You simply log into Adriel and check it there.
Alex Eriksson
Founder and CEO, Anabolic Health
Adriel has been a total game-changer. It used to take us hours to build and standardize reports from scratch. Now they're ready as soon as we log in to Adriel. Our clients are thrilled with our delivery speed!
Z. Kelsey
Founder and CEO, Hooked Advertising
Adriel is very adaptive to our needs with managing hundreds of clients. My favorite is the alerts feature - Being able to know when something is off track right away has been hugely beneficial to our team. Bonus: their team is a pleasure to work with.
Brittany Sarconi
Chief Fire Starter, Fireside Marketing Agency
With Adriel, we can quickly access cash flows and make marketing budget plans based on real-time data. We can now take on more ambitious marketing goals.
S. Yoon
Adriel’s dashboards are so convenient. I’m always curious as to whether I made the right bets or what my investments turn into. Now I know for sure everything’s on the right track.
B. Hwang
Director, Wadiz

Your ultimate AdOps crash course

Deep dive into how AdOps can elevate your team and business in this eBook.
What's inside
How AdOps became the foundation of modern marketing teams
Powerful AdOps tools and their use cases
Striking the right balance between agency and in-house services
How to tackle day-to-day AdOps challenges
The benefits of investing in your AdOps team and tech stack
Industry-shaping trends in digital marketing
Download FREE eBook

Choose a template
to start seeing your data

Browse our library of plug and play Marketing, PPC, SEO,
Data Analytics templates and more to get up and running in no time
Linkedin Ads Creatives Dashboard Template
See how your LinkedIn ads are performing, down to the creative level. Monitor KPIs in real-time and make data-driven decisions with our ready-made LinkedIn Ads Dashboard.
Google Search Console Dashboard Template
Ditch spreadsheets and speed up SEO reporting for your marketing agency or brand. Turn Google Search Console data into actionable insights with our GSC dashboard.
Small Business Dashboard Template
Never waste money on flopping ads again. Optimize ad spend with a small business dashboard. Get critical insights for growth on one dashboard.
Key Metrics Dashboard Template
See key metrics on all your marketing campaigns in one place. Monitor marketing performance in real-time and get alerted when they trend up or down on Adriel’s key metrics dashboard.
PPC Dashboard Template
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
GA4 Dashboard Template
No more figuring out GA4. Build a stunning Google Analytics 4 dashboard in minutes using drag-and-drop widgets and API connectors.
Ad Account Management Dashboard Template
Manage all your marketing teams and campaigns on a single dashboard. Pinpoint exactly what’s working, and what isn’t, and make data-driven decisions in real-time.
Digital Performance Dashboard Template
Reporting digital marketing performance to C-Suite? No problem. Visualize a snapshot of marketing performance and key metrics on one dashboard. Download stunning white-labeled reports or share live links in one click.
Manager Dashboard Template
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.
Organic Social Media Dashboard Template
Ditch Excel and Google Sheets. Track your organic social KPIs in real-time on a live dashboard. Save time and make better decisions with our ready-made organic social media dashboard template.
Meta and Facebook Ads Dashboard Template
See all your Meta Ads KPIs at a glance and get an unbiased picture of ROAS. Find out which keywords, emojis, and colors in your ads drive conversions.
GA4 & Meta Dashboard Template
See Google Analytics 4 and Meta Ads data side-by-side on one dashboard. Map out which Instagram and Facebook advertising campaigns lead to conversions and how.
Brand Performance Dashboard Template
Analyze marketing performance for each brand and product in your portfolio. Map marketing KPIs to each brand and channel and automate data flow and reporting.
Advertising Cost Analysis Dashboard Template
Get a comprehensive picture of how much you’re spending on all your advertising and marketing channels. Plan your marketing budget based on real-time data and ad spend trends.
Customer Segmentation Dashboard Template
Understand your ad performance across different segments – gender, age, and devices. Adjust your advertising strategy based on these insights and boost ROI.
Cross-Platform Dashboard Template
Automate the entire process of aggregating your ad data from multiple platforms with a cross-platform dashboard.
Ad Creatives Dashboard Template
Get a bird’s eye view of how your ad creatives are doing on all your PPC ad channels. A/B test creatives and messaging on one reporting dashboard.
KPI Dashboard Template
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.
Facebook Page Dashboard Template
Get a bird eye’s view of your Facebook page on an all-in-one marketing dashboard. Get unique insights to grow your page.
Instagram Dashboard Template
Get a bird eye’s view of your Instagram account on an all-in-one marketing dashboard. Get unique insights to grow your business.
Google Ads Dashboard Template
See how your Google Ads campaigns are performing at a glance. Find out which campaigns, keywords, and ads are driving the most conversions and why with our pre-built Google Ads Dashboard.
Naver Search Ads Dashboard Template
Monitor how your Naver Search Ads campaigns are performing in real-time. Find out which campaigns, keywords, and ads are driving the most conversions with our pre-built Naver Ads Dashboard.
LinkedIn Organic Dashboard Template
Easily track your brand's or client's organic LinkedIn performance on one dashboard. Focus on the metrics that matter most to you using our fully customizable, ready-made LinkedIn reporting dashboard.
Performance Dashboard Template
Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.
Channel Performance Dashboard Template
Track and analyze all your important metrics and ad creatives for one specific channel in real-time. Get unique insights to meet and surpass marketing goals for that channel.
Ad Creative and Material Dashboard Template
Get valuable insights about your ad creatives that you can’t get anywhere else. Analyze which ad materials, videos or images, work better for ROI.
Client Report Dashboard Template
Tired of spending countless hours on reporting? Break free from spreadsheets and create client reports in minutes.
GA4 & LinkedIn Ads Dashboard Template
Ditch Excel spreadsheets and see Google Analytics 4 and LinkedIn Ads data side-by-side on one dashboard. Map out which LinkedIn advertising campaigns lead to conversions and how. 
eCommerce Dashboard Template
If you are an eCommerce retailer running ad campaigns, you need an automated dashboard to monitor sales performance. Connect easily to our eCommerce dashboard for key revenue and conversion metrics.
Executive Dashboard Template
Tell compelling stories about your marketing performance on a business dashboard. Learn how to structure your dashboard so executives can make data-driven decisions.
GA4 and Ad Performance Dashboard Template
Aggregate and visualize your ad data and GA4 data on one dashboard. Get unique insights into the customer journey of your target audience, and make data-driven decisions.
Marketing Agency Report Dashboard Template
Ditch Excel spreadsheets. Track and analyze your clients marketing data from all channels on one dashboard.
Shopify Dashboard Template
Have a Shopify store? Track your Shopify data in real-time on an intuitive dashboard. Save time and get actionable insights on y​​our sales, orders, and customers of your eCommerce business in one place.
Youtube Channel Dashboard Template
Grow your channel with an all-in-one YouTube dashboard. Track subscribers, views, and likes in real-time. Get unique insights for growth.
Meta Organic Dashboard Template
Monitor Meta channel performance in real-time. Compare organic Facebook and Instagram data side-by-side.
Reporting Dashboard Template
Perfect for agencies who need to report to CMOs, our reporting dashboard templates can be configured for weekly or monthly recaps for high-impact client reports.
Account Management Dashboard Template
No more jumping from one platform to another to manage different campaigns, channels, and clients.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
What is AdOps in digital marketing?
Ad Operations refer to processes involved in managing and optimizing ads on different digital mediums and digital publishers, such as:
  • Ad servers
  • Ad networks
  • Supply-side platforms (SSPs)
  • Demand-side platforms (DSPs)
  • Data mangement platforms (DMPs)
  • Private marketplaces (PMPs)
But, that’s a loose definition. In reality, AdOps tools wear different hats to streamline the entire programmatic advertising journey. Please see the next FAQ.
What does an AdOps team do?
An AdOps team takes care of the entire digital advertising process.

1. Planning campaigns: Establishing clear and detailed outlines of campaign goals and KPIs.

2. Trafficking creatives: Developing compelling creatives (video ads, banner ads, e.t.c) and digital media, and strategically placing them across ad servers and ad networks like Google Ad Manager.

3. Scheduling launches: Launching ad campaigns at certain times on a given day of the week when the cost per conversion is the lowest and ad impressions will be at its peak.

4. Managing data: From benchmarking KPIs against campaign objectives to tracking top-line growth, ad operations teams oversee data and provide insights.

5. Marketing reporting: This is where the reporting part comes in. After collecting and processing data from disparate sources, AdOps will distribute reports across departments to help make sense of different performance stats and key metrics.

6. Optimizing ads: Figuring out what could be done to reduce wasted ad spend while maximizing ROAS.

7. Yield management: Rechanneling ad spend from losing campaigns to high-performing ones, building a robust media mix, and starting auction bidding & header bidding on ad exchanges.

8. Account management: Liaising between clients and ad agencies, from overseeing multiple accounts to troubleshooting issues.
What is the goal of AdOps?
In a post-iOS 14 world, marketers must be present on multiple channels to reach and connect with the right audiences. But each of these channels use different metrics and dimensions, making it more time-consuming to process, unify, and merge siloed data across different platforms. Data stitching is also prone to human errors, and manual processes inevitably lead to delays in key decision-making. As multichannel marketing becomes the norm, advertisers need to find ways to harness the power of data more effectively. AdOps software saves you time and money by consolidating all your disparate data points onto into one workspace. With such a tool in your marketing arsenal, you can stay on top of ad performance 24/7, manage spend and ad creatives, and strategize for growth.
What is a typical day in the life of an AdOps team?
You can expect a typical workday of an AdOps manager to look like this:

1. Fix a cup (or two) of extra strong coffee.

2. Catch up on emails to ensure everything is smooth running.

3. Keep a close eye out for incoming work requests.

4. Hop on calls with customers and vendors.

5. Run an SEO audit and update creatives accordingly.

6. Grab a quick bite.

7. Review a bulky stack of analytics reports to pinpoint pain points in ongoing campaigns and other marketing initiatives,

8. Cross-reference the findings with targeting options and share the results with other teams to come up with enhanced strategies that could bring in additional revenue.

9. Check for any lingering tasks to make sure nothing falls through the cracks.

10. Wrap up and head out for a drink (or two).
Which metrics should I track on my dashboard?
These are the most common metrics that marketers track on their digital dashboards:
1. Ad revenue
2. Ad spend
3. Return on ad spend
4. Impressions
5. Cost-per-click (CPC)
6. Click-through rate (CTR)
7. Cost-per-view (CPV)
8. Conversion rates
9. Cost-per-conversion (CPCV)
10. Link clicks

Check out this article for a full breakdown of metrics!
What kind of charts and graphs should I use to visualize my data?
We recommend these data visualization widgets and graph types:
  • Bar charts
  • Funnel charts
  • Scatter plot graphs
  • Notepad widgets
  • Single metric widgets
  • Creative widgets
  • Draggable widgets
  • Resizable widgets
  • Color clustering
  • Word clouds
Check out this blog post for examples.
On Adriel, you can just drag and drop any widgets and graphs you want onto your main dashboard, select your channels and metrics, and voila--all your data will be there in seconds.
Which metrics should I track on my dashboard?
We recommend these data visualization widgets and graph types:
  • Bar charts
  • Funnel charts
  • Scatter plot graphs
  • Notepad widgets
  • Single metric widgets
  • Creative widgets
  • Draggable widgets
  • Resizable widgets
  • Color clustering
  • Word clouds
Check out this blog post for examples.
On Adriel, you can just drag and drop any widgets and graphs you want onto your main dashboard, select your channels and metrics, and viola--all your data will be there in seconds.
How much does Adriel cost?
Adriel's pricing is tailored to every customer. See this page for our plans.
For AdGen AI, see pricing here.
For Adriel DataStream, see pricing here.
Do you store my data?
No, we don't.

Adriel connects directly to your data sources via API and streams live data into the dashboard -- we do not store the data on any websites or databases. Also, when you disconnect a data source, we will no longer have access to the live stream.
Do you do custom integrations?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no.

Adriel is a marketing intelligence platform and we're not authorized to run your ads for you.

However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. You will be able to reallocate budgets, turn campaigns on and off, and A/B test ad creatives with just a few clicks.
How easy is it to get help?
We fully understand the frustrations that come with onboarding a new tech stack, and we're here to help every step of the way.

When you sign up for a 14-day free trial, you'll get a series of easy, bite-size emails where our Customer Success Manager breaks down how to use Adriel--from designing your dashboard to creating custom metrics.

If you choose the "Team", "Enterprise", or "Agency" plans, you'll get a dedicated CSM who will personally onboard you and make sure make sure you can connect to all your data sources, see all your data, and automate your reporting. This usually lasts for 30 to 60 days.

You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need help.