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Geckoboard vs. Adriel: Which Should You Choose?

Geckoboard is great if you're looking for a tool to visualize and share data within your organization. But if you're an agency or a brand looking for a real-time marketing dashboard that will drive better ROI for your ad campaigns, choose Adriel.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Geckoboard;90+; true; Easy; true; Not real-time; false; false; true; false; false; true; false; High quality; Medium; From $49/mo/1 dashboard ~ $699+/mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Geckoboard

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you can get data from all your marketing channels in one place. If there is an integration we don't support natively, just let us know and we'll build one for you.
You can only integrate with 90+ platforms natively on Geckoboard.
Adriel brings in all the data I need to make effective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

Browse Integrations
Edit cross-channel campaigns from a single workspace
No more jumping from platform to platform. Turn off underperforming ads, adjust your ad spend, and schedule creatives on one dashboard. Adriel automatically apply changes across all channels.
There's no option to edit your campaigns directly on Geckoboard.
Adriel’s automations are a game-changer. With their dashboard in hand, everyone on my team finally gets to do what they were hired for: analyzing and planning for further growth.

M. Park | CEO, Analogue Plus

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Never waste ad spend again with custom, real-time alerts
On Adriel, you can get notified in real-time for every single performance change. Apply alerts to specific data sources, campaigns, ad sets, individual ads, or custom metrics, and re-shuffle budget to optimize for ROI.
On Geckoboard, you can only apply alerts to numbers and gauge widgets.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Customize reports exactly how you want them
Use our pre-made templates or choose from 30+ customizable widgets and graph types to design your dashboard. Whitelabel reports according to your clients' or brands' colors and logos. Group and filter campaigns by channel, location, product, or more.
Geckoboard offers limited tools to edit and filter your dashboards, and you cannot change the default color scheme to match your clients'.
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.

A. Vahl | Founder and CEO, Vahl Ads

Get a Demo
Maximize ROAS with creatives that converts
Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.
There's no way to access ad creative intelligence on Geckoboard. This is a feature unique to Adriel.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

Get a Demo
Adriel is very adaptive to our needs with managing hundreds of clients. It’s vital for us to have a birds-eye view as well as a close-up view of everything that’s going on in all of our accounts, and we get that and more with Adriel. My favorite part is the alerts feature - knowing when something is off track right away has been hugely beneficial. Bonus: their team is a pleasure to work with.
Brittany Sarconi
Chief Fire Starter, Fireside Agency
Get a Demo

Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Geckoboard starts from $49/month but there are no custom alerts, ad creative insights, or whitelabeling options available on the platform. These are only included in the more advanced plans which cost $99/month or $699/month.

Adriel starts from $299/month with access to unlimited white-labeled reports, custom metrics, ad creative insights, and real-time performance alerts. See this page for a full price list.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
How does Geckoboard work?

Geckoboard is an interactive dashboard platform designed to help businesses display and analyze their data in a visually compelling and easily accessible manner. This cloud-based, Software as a Service (SaaS) tool simplifies the process of creating, managing, and sharing data dashboards, making it easier for organizations to track their performance, monitor key metrics, and make data-driven decisions.

Geckoboard has the following functionalities:

1. Data Integration and Transformation: Geckoboard connects to various data sources, including databases, cloud services, spreadsheets, web APIs, and more. Users can integrate business data from various platforms and systems into Geckoboard.

Once data sources are connected, users can transform and prepare the data within Geckoboard. This may involve data cleansing, normalization, and calculations to ensure data accuracy and relevance.

2. Dashboard Creation: Geckoboard provides a user-friendly interface for creating customized dashboards. Users can choose from a variety of pre-built widgets (visual elements) or create custom widgets to display their data. Widgets can include charts, graphs, tables, text, images, etc.

3. Real-Time Data: Geckoboard supports real-time or near-real-time data updates. Users can monitor key performance indicators (KPIs) and metrics as they change over time, enabling timely decision-making.

4. Customization: Dashboards in Geckoboard are highly customizable. Users can tailor the layout, design, and content of the dashboard to suit their specific needs. Geckoboard offers various chart types, color schemes, and formatting options to make data sets visually appealing and easy to understand.

5. Sharing and Collaboration: Collaborative features enable teams to work together on dashboard design and data analysis Share dashboards with colleagues, stakeholders, or clients via email, Slack, TV or mobile.

Adriel works the same way, except it comes with advanced features that are really helpful for marketers, advertising specialists, and agency owners. These include:

  1. 650+ data connectors: Get data from all your marketing channels in one place.
  2. Unified Campaign Management: Turn off underperforming ads, adjust your ad spend, and schedule creatives directly from Adriel.
  3. Custom, real-time alerts: Get notified in real-time for every single performance change. Apply alerts to specific data sources, campaigns, ad sets, individual ads, or custom metrics, and re-shuffle budget to optimize for ROI.
  4. Whitelabel dashboards, not just reports: Many BI tools offer whitelabeling options for reports, but Adriel goes a step above that. Customize your live dashboard with your brand colors, logos, and background images to truly make your workspace your own.
  5. Creative Intelligence Suite: Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.
What does Geckoboard offer in terms of integrations?

Geckoboard offers 80+ integrations with  popular data sources and services, including spreadsheets, SQL databases, and third-party applications such as:

  • Google Sheets
  • Excel Spreadsheets
  • Google Analytics
  • Salesforce
  • HubSpot
  • Zapier

In contrast, Adriel offers 650+ integrations including:

  • Advertising channels (e.g. Google Ads, TikTok Ads)
  • eCommerce platforms (e.g. Shopify, Walmart Connect)
  • Data analytics platforms (e.g. Adjust, Adobe Analytics)
  • Email marketing tools (e.g. CampaignMonitor, Mailchimp)
  • SEO tools (e.g. Ahrefs, Semrush)
  • Social media channels (e.g. TikTok, Instagram)

Explore all integrations here. And if you don’t see a channel you need, just reach out to us and we’ll build it for you.

How does Geckoboard compare to other data visualization tools?

We can compare Geckoboard against other data visualization and BI tools using these features:

The pros:

Ease of Use: Geckoboard offers a no-code, self-service approach that allows users to easily create and embed business dashboards. This contrasts with some platforms that may require coding skills, making Geckoboard more accessible for those without technical expertise.

Unlimited Users: One of Geckoboard's strengths is its support for an unlimited number of users. This encourages collaboration and is particularly beneficial for larger teams, unlike some platforms that limit user access.

Specialization in KPI Dashboards: Geckoboard specializes in KPI dashboards, offering a focused tool for businesses that want to monitor key performance indicators specifically.

The cons:

Limited Integrations: Geckoboard supports only 80+ native connectors, while other business intelligence software like Adriel offers 650+.

No Campaign Editing: Unlike Adriel, Geckoboard does not allow users to edit campaigns directly within the platform.

Limited Alert Customization: Geckoboard's alert system is less flexible than Adriel's. It only allows alerts on numbers and gauge widgets, not on specific data sources or custom metrics.

Limited Dashboard Customization: Geckoboard offers fewer customization options for dashboards, including a fixed color scheme, which could be a drawback for those looking to tailor the look and feel to match their brand or client needs.

Lack of Creative Insights: Geckoboard does not offer ad creative intelligence, a feature that Adriel provides for deeper analysis and optimization of ad campaigns.

Geckoboard is a cost-effective and user-friendly tool, but Adriel stands out as the ultimate all-in-one dashboard for marketers, ad specialists, and agency owners to truly stay on top of ad performance and make data-driven decisions.

What are Geckoboard alternatives?

If you’re looking for Geckoboard alternatives with more functionalities, here are a few of them:


Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options


DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo


Tableau is a leading business intelligence tool specifically designed for enterprises, offering robust data visualization and analytics capabilities. It enables organizations to aggregate and analyze data from various sources, transforming raw data into actionable insights through interactive dashboards and reports.

Tableau Features:

✅100+ data connectors

✅Custom metrics and data blending

✅Performance alerts

✅Custom, whitelabeled reports

Cost: Up to $5000-$6000/mo

Google Data Studio (Looker Studio)

Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

Microsoft Power BI

Microsoft Power BI is business analytics platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI features:

✅ 100+ data connectors

✅ Real-time dashboards

✅ ETL and data prep

✅ Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month

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