Looker Studio vs. Adriel: Which Should You Choose?

Looker is great if you have experts on your team to build data pipelines and advanced visualizations. But if you're a marketing agency or brand looking for a fast and intuitive reporting dashboard with better value for the money, Adriel is perfect.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 

Looker Studio

Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Looker Studio;21 (third-party connectors available); true; Medium; true; Real-time; true; true; false; false; false; true; false; High quality; Hard; Free - $3,000+/mo data pipeline costs
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Looker Studio

On Adriel, you can:
Save time and cut back on expenses
Get your reports and dashboards running within minutes, at no additional costs on Adriel. Just choose your channels from a drop-down list, and Adriel will automatically visualize analysis-ready data. No coding or manual processing required.
To import non-Google data into Looker Studio you’ll need to either rely on code or a third-party pipeline product. Without prior experience, it takes weeks of training to learn how to query and chart data. Advanced features like predictive analysis is also challenging for users new to data analysis. Hiring a Looker implementation partner can set you back thousands of dollars on top of pipeline costs.
It used to take hours to build and standardize reports from scratch. Now reports are ready as soon as we log in to Adriel. Our clients are thrilled with the delivery speed!

Z. Kelsey | Founder & CEO, Hooked Advertising

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Design dashboards and reports without the headache
Use our pre-made templates to design dashboards instantly, and choose from 30+ interactive widgets and charts for further customization. Group and filter campaigns by channel, location, product, or any other category with our custom breakdowns, and dive deeper into your data. White label as you please!
It's challenging (or costly) to edit dimensions and visualizations on Looker Studio due to the complex user interface. You often need years of experience to achieve the results you’re after.
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.

A. Vahl | Founder and CEO, Vahl Ads

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Manage all your campaigns in one place
No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.
Looker Studio is purely a data visualization tool. There's no option to edit your campaigns directly on the platform.
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.

Alex Eriksson | Founder and CEO, Anabolic Health

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Never waste ad spend again with custom alerts
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
Looker Studio does not have a custom alert function.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with creatives that converts
Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.
Although there are advanced configurations that may enable ad creatives to be imported into Looker Studio, the software does not provide creative insights.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones
Founder, Paparico Marketing Agency
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Looker Studio is free but you'll need to use a data pipeline product to import your data into your dashboards.
These tools can often leaves you paying far more than expected - as much as $3000/month.

On Adriel, just choose a plan that works for you and enjoy both pipeline and dashboards in a single platform.
See this page for the full price list.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
Looker Studio
What are the pros and cons of using Looker?

Looker is a versatile business intelligence and data analytics software platform designed for organizations seeking data-driven decision-making. It excels in various use cases, including data exploration and analysis, business intelligence and reporting, data visualization, and data integration.

But like any software, it has its pros and cons. Here are some of them:


  • Data Aggregation: Looker Studio can pull in data from multiple sources, such as Google Analytics, offering a centralized platform for all your analytics needs.
  • Advanced Features: Provides capabilities for predictive analysis and other advanced data analytics functions.
  • Customization: Though it may require experience, Looker Studio allows for a high degree of customization in dimensions and visualization formats and graphs.
  • Integration: Can be integrated with third-party pipeline products for more extensive data import options.
  • Comprehensive Reporting: Offers detailed and comprehensive reports and dashboards for in-depth data analysis.


  • High Learning Curve: Importing non-Google data requires SQL, coding skills or third-party pipeline products, making it less accessible for non-technical users.
  • Cost: Hiring an implementation partner and additional pipeline costs can make Looker Studio an expensive option.
  • User Interface: The platform's complex UI can make it challenging to design dashboards and reports, often requiring years of experience.
  • Limited Campaign Management: Looker Studio is purely a data visualization tool and does not offer in-platform campaign editing.
  • Lack of Real-Time Alerts: The platform does not have a custom alert function for monitoring ad performance in real-time.
  • Limited Creative Insights: While it may allow for the import of ad creatives, it does not offer insights or suggestions for improving ad performance, conversion rates, or ROI.

Understanding these pros and cons can help businesses make an informed decision on whether Looker Studio is the right fit BI tool for their analytics and reporting needs.

What tools are similar to Looker? Looker alternatives

Here are some Looker alternatives:


Adriel is a marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors

✅ Real-time, interactive dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom whitelabeled dashboards and reports

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options


Domo is a business intelligence software tailored for enterprises, designed to consolidate disparate data sources into a unified, real-time dashboard. It offers robust analytics and data visualization capabilities, enabling organizations to make informed decisions based on comprehensive insights.

Domo Features:

✅ 1000+ data connectors

✅ Real-time dashboards

✅ Custom alerts and metrics

✅ Custom whitelabeled dashboards and reports

✅ ETL and data prep

Cost: From $175/user/mo + add-ons and implementation costs

Microsoft Power BI

Microsoft Power BI is BI platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI Features:

✅ 100+ data connectors

✅ Real-time dashboards

✅ ETL and data prep

✅ Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month

Zoho Analytics

Zoho Analytics is a self-service BI and business analytics solution that allows users to create visually impactful dashboards and reports. Designed for businesses of all sizes, it offers features like data integration, key performance indicators tracking, and advanced analytics.

Zoho Analytics Features:

✅ 25+ data connectors

✅ Custom dashboards

✅ Advanced analytics (including predictive analytics)

✅ Real-time collaboration

Cost: From $24/month to $455/month


Supermetrics is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed to aggregate data from various marketing platforms and funnel it into a centralized data warehouse or analytics platform. Unlike reporting and visualization tools, its primary function is to automate the data collection and transformation process.

Supermetrics Features:

✅ 100+ data connectors

✅ Data transformation

✅ Reporting and whitelabeling

Cost: $39/data source or up to ~$2000/mo

What is the best Looker alternative?

Among the Looker alternatives, Adriel stands out as the best one. Here’s why:

Easy to Set Up

  • Adriel: Enables quick and cost-effective report and dashboard creation without the need for coding or manual processing.
  • Looker: Requires coding or third-party pipeline products for data import, and may necessitate weeks of training and additional costs for implementation partners.

User-Friendly Dashboard Design

  • Adriel: Offers pre-made templates and 30+ interactive widgets for easy dashboard customization, along with white-labeling options.
  • Looker: Has a complex user interface that makes dashboard and report customization challenging and often requires years of experience.

Campaign Management

  • Adriel: Provides a unified platform for campaign management, allowing for budget reallocation and stopping ineffective campaigns with a few clicks.
  • Looker: Serves solely as a data visualization tool and does not offer in-platform campaign editing.

Real-Time Alerts

  • Adriel: Sends immediate notifications via email or dashboard for trending KPIs, with customizable alerts for specific data sources or campaign levels.
  • Looker: Lacks a custom alert function for real-time ad performance monitoring.

Creative Optimization

  • Adriel: Allows for native import, analysis, and A/B testing of ad creatives, providing insights into what elements drive profitable campaigns.
  • Looker: While it may support the import of ad creatives through advanced configurations, it does not offer creative insights or suggestions for improvement.

In summary, Adriel offers a more user-friendly, cost-effective, and feature-rich Looker alternative, making it a compelling choice for those looking to optimize their marketing efforts.

How similar is Looker to Tableau?

Looker and Tableau are both popular data visualization and business intelligence tools, but they have some key differences in terms of their features, architecture, and approach to data analytics.

Here are the main differences between Looker and Tableau:

1. Data Modeling and Querying:

Looker: Looker focuses on creating a semantic data model, allowing users to define relationships between tables and fields. Users write LookML (Looker Modeling Language) to create this model. Once the model is established, users can explore and query data with an emphasis on a consistent, governed data layer.

Tableau: Tableau offers a more traditional approach to data exploration and querying. Users connect to data sources, build visualizations, and create calculations using a drag-and-drop interface.

2. User Interface and Ease of Use:

Looker: Looker is known for its user-friendly interface and the ability to explore data with less technical knowledge. It encourages self-service data exploration and analysis.

Tableau: Tableau also offers a user-friendly interface but may require a bit more technical expertise for advanced data transformations and calculations.

3. Data Integration:

Looker: Looker is often used with data warehouses, and it excels at integrating with these systems. It can connect to various data sources, including databases and cloud platforms.

Tableau: Tableau can connect to a wide range of data sources, including spreadsheets, databases, and cloud services. It offers extensive data source connectivity options.

4. Data Visualization:

Looker: Looker provides visualization capabilities, but it may not be as feature-rich as Tableau in terms of chart types and customization.

Tableau: Tableau is renowned for its robust data visualization capabilities, offering a wide variety of chart types and extensive customization options.


Looker: Looker offers customization through LookML, allowing users to create a tailored data model and dashboards. Customization can be deep, but it might require more upfront setup.

Tableau: Tableau provides extensive customization options for visualizations and dashboards through its drag-and-drop interface, making it highly adaptable to specific needs.

Collaboration and Sharing:

Looker: Looker provides collaboration features, including sharing dashboards and reports. Collaboration often revolves around the governed data model.

Tableau: Tableau offers strong collaboration features, including Tableau Server and Tableau Online, which allow users to share and collaborate on visualizations and dashboards.


Looker: Pricing for Looker typically involves a subscription model, and costs can vary based on factors such as usage and the number of users.

Tableau: Tableau also offers various pricing models, including user-based licensing and server-based licensing. Costs can vary depending on the deployment method and user count.

In summary, Looker is known for its data modeling and governed approach, while Tableau is known for its extensive data visualization capabilities and flexibility.

What's the difference between Looker vs. Klipfolio?

Looker Studio (formerly Google Data Studio) and Klipfolio are both popular business intelligence and data visualization tools, but they have distinct features and cater to different needs. Here's a comparison:

Integrations: Looker Studio stands out with a significantly higher number of integrations (800), compared to Klipfolio's 130+. This allows for a broader range of data sources to be connected in Looker Studio. Both platforms support custom integrations.

Ease of Use and Setup Difficulty: Looker Studio is rated as medium in ease of use with a hard setup difficulty, indicating it may require more technical expertise to fully utilize. Klipfolio is easier to use and has a medium setup difficulty, making it more accessible for a broader range of users.

Data Refresh Frequency: Both tools offer real-time data refresh capabilities. However, Klipfolio may incur additional costs for this feature.

White Labeling: Klipfolio supports white labeling, allowing for customization and branding of reports, a feature that Looker Studio lacks.

Mobile App: Neither Looker Studio nor Klipfolio offers a mobile app.

Cost: Looker Studio is free for basic use, with costs potentially increasing to $3,000+/month for data pipeline costs, making it a viable option for a range of budgets. Klipfolio's pricing ranges from $99 to $800/month, plus add-on plans.

Client Reporting and Customer Support: Both platforms are strong in client reporting and offer high-quality customer support.

Target Audience: Looker Studio, with its extensive integration options and advanced capabilities, is suitable for businesses and individuals who require in-depth data analysis and are comfortable with a learning curve. Klipfolio, with its user-friendly interface and white-labeling options, caters well to agencies and small to medium-sized businesses that need a more straightforward tool.

In summary, Looker Studio is ideal for users who require a vast range of data integrations and advanced data handling capabilities, while Klipfolio is more suitable for those who prioritize ease of use, white-labeling, and a more straightforward setup.

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