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Paid Social Media Dashboard Template

Have paid social media campaigns across Meta, Twitter, TikTok, LinkedIn, Snapchat, and more?

Monitor social media performance as it happens on a real-time dashboard. A/B test natively and get ad creative insights on one analytics tool.
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Track your most important KPIs for all your ad campaigns in one place

Explore ready-made PPC dashboard templates:
Performance Dashboard
Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.
KPI Dashboard
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
eCommerce Dashboard Template
If you are an eCommerce retailer running ad campaigns, you need an automated dashboard to monitor sales performance. Connect easily to our eCommerce dashboard for key revenue and conversion metrics.
View all

Need a custom reporting or dashboard template?
We got you covered.

Get your free custom template within 48 hours

Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours free of charge to help you evaluate Adriel for your business’ specific goals.
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What is a social media dashboard?

A social media dashboard is an analytics tool that aggregates and visualizes key metrics from all your paid social ad campaigns. You’ll be able to see individual social media metrics, compare one metric against another, and analyze trends and relationships.
When the time comes for ad reporting, a dashboard can generate a summary of all your social media marketing efforts within minutes. Some dashboards, like Adriel, also show you ad creative data so you can A/B test on a single platform.

How do I create a social media dashboard?

1. Create an account (free for 14 days!)

To get started, sign up with your organization email here.

This is entirely free for 14 days, after which pricing starts from $299 per month.

2. Connect to data sources

The next step is to connect your social media accounts to pull in all your ad data.Adriel is a no-code marketing dashboard, which means you can simply choose your accounts from a drop-down menu and the software streams the social media data onto the dashboard within minutes. This eliminates all the manual data aggregation so you can save hundreds of hours per month and make faster decisions.

Adriel supports integrations with up to 5000+ data sources, including social media channels like:

 • Tiktok
 • Facebook
 • Instagram
 • Linkedin
 • Snapchat

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

3. Customize widgets and graphs

Once your data sources are connected, display your performance indicators in single-metric widgets, notepad widgets or creative widgets. Simply drag-and-drop the widgets onto your dashboard interface.

You can also see trends and compare one KPI against another with bar charts and funnel charts. Map out the correlation between two unrelated KPIs with scatter plot graphs. Uncover the top performing keywords and colors in your ads for future campaigns. The possibilities are endless.

4. Create different views for different stakeholders

If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.

For example, a CEO might want to look at more high-level KPIs rather than diving deep into each little nook and cranny of the campaigns, whereas a marketing team would want to be more focused on granular level data.

On Adriel’s social media dashboard, you can set up different views for each role by adjusting the settings with a few clicks. You can also set up different views per client where you can either have a template shared across all clients or create individual templates for each client. It’s also super easy to duplicate a template!

5. Download and share white-labeled reports

Need social media reports to share with clients or the C-suite team?

On a dashboard, you can set your brand visuals, colors, and client logos and download reports as PDFs or CSVs and get sharing links in minutes.

What should be on a social media dashboard?

A social media analytics dashboard should show engagement metrics on your ad campaigns, such as:
Clicks Overview
Impressions
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.
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On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

A Comprehensive All-in-One Social Media Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Social Media Dashboard

Integrate all your paid ad channels’ results into one social media dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful Social Media Dashboard Using Our Pre-made Templates

You can start from a blank page to create a social media dashboard, but what if you don’t have time? Our extensive pre-made social media dashboard library has everything you might need.

Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our Social Media Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or manager with a professional social media dashboard report for an expert brand image.

Other Dashboard Examples

PPC Dashboard
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
Social Media Dashboard
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.
Manager Dashboard
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.
View all

Why Leading Advertisers Choose Adriel

LG
Clarins
Decathlon
wadiz
Amore Pacific
CJ ENM
Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with aoutomated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in miunutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Revenue
+170%
Management Cost
-20%
Hours saved per week
45h
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
ROI
+140%
Satisfied Clients
100%
Hours saved per week
30h
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

Save time on reporting and focus on what matters with Adriel.
Try it now for 14 days free.

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.
Does paid social still work in a post-iOS 14 world?
Yes, but you’ll need to change up your marketing strategy in a post-IDFA world.Here are the two most important strategies to get the most out of your paid social in 2023 and beyond:

1. Collecting first-party data
In an IDFA-less world and a cookieless future, marketers must look for creative ways to obtain first-party data to understand who their customers are. As third-party cookies phase out, brands that know how to collect and use first-party data will have a distinct advantage. Check out this article for creative ways to build out your first-party data list.

2. Implementing a multichannel marketing approach
IDFA depreciation meant that marketers lost access to a rich set of clickstreams and granular data on consumer profiles. Previously, these were essential to delivering highly targeted and personalized ads.Multichannel marketing is key to understanding, connecting, and reaching customers in a future beyond device-based identifiers. Retailers are now shifting their ad spend away from ad giants like Meta and Google to new-age, unconventional channels to attract new users and retain existing ones.
Read more on multichannel marketing here.
How many social networks should I invest in for advertising?
This will depend on:
 • Your advertising budget
 • Your target audience
 • The industry you operate in
 • The type of service or product you offer.

It’s also important to note that certain social media channels work better for TOFU campaigns, while others are more appropriate for BOFU campaigns. For instance, TikTok is great for brand awareness at the top of the funnel, while Instagram is best for conversions at the bottom of the funnel. If you’re aiming for both brand awareness and conversions, you should at least invest in two social media channels.
Can’t I just use the reporting features from the social media platforms instead of a dashboard?
Yes, you can. But when you have more than one ad campaign on more than one social media channel, it’s going to get very time-consuming and tedious to jump from one platform to another.

With a marketing dashboard, you’ll be able to see all your ad data from all your campaigns in one place–saving you time and reducing the risks of data translation errors.You’ll also be able to turn on and off campaigns, reallocate budgets, set alarms, and track performance in real-time on a dashboard.

When you don’t have to waste time on manual tasks and when you have accurate, real-time data, you can devise more effective social media strategies.

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