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Complete Guide to Advertising Metrics: 100+ Benchmark KPIs for Google Ads, Meta, TikTok, Snapchat & Bing

Wondering if your ad campaigns are performing well? Find out benchmarks of advertising metrics for five most important PPC ad channels for YOUR industry.

Complete Guide to Advertising Metrics: 100+ Benchmark KPIs for Google Ads, Meta, TikTok, Snapchat & Bing

Wondering if your ad campaigns are performing well? Find out benchmarks of advertising metrics for five most important PPC ad channels for YOUR industry.

Today, even small businesses that spend $5,000 a month on advertising are spreading their ad spend across five to six channels. Managing multiple ad campaigns can make it difficult to track and measure performance.

How do you know if your ads are performing well for Google Ads or TikTok? Which are the important metrics you should pay attention to? And what is the average benchmark in your industry? 

We compiled a list of benchmarks for five of the most important PPC ad channels: Google, Facebook, TikTok, Snapchat, and Bing and listed them in this definitive guide to advertising metrics.  

Find out how your ad campaigns are performing in relation to benchmarks for YOUR industry, whether you are B2B or B2C. 

What are advertising metrics? 

How Adriel’s marketing dashboard displays advertising metrics - Adriel
How Adriel’s marketing dashboard displays advertising metrics

Advertising metrics are quantifiable measurements that track and monitor the performance of your marketing investments over a specific period of time. They give insights into how your advertisements contribute to the overall business goals, how much you’re spending on ad campaigns, and what kind of return you’re getting from them. 

But, metrics are not to be confused with key performance indicators. While metrics are the granular numbers and percentages that you see on your reporting platform, KPIs are macro-level objectives that your marketing team predetermined as being closely related to your business goals.

For instance, there are hundreds of metrics related to different ad channels, CTR, CPC, link clicks, etc, but not all of them are going to qualify as KPIs. The best KPIs are those that connect the dots between metrics and sales or profit. Here are some examples:

Metrics KPIs
Link clicks App installs
Click-through rates Marketing qualified leads (MQL)
Cost-per-click Customer acquisition cost (CAC) /
Customer lifetime value (CLV)
Cost-per-mile Return on ad spend

However, to stay on top of your ad campaigns, you’ll need to know all the metrics like the back of your hand. Only then, you'll be able to take advantage of any opportunities (lower CPCs, higher link clicks, etc.) and adjust your budget as necessary. 

So, without further ado, let’s look at industry benchmarks for PPC metrics below. 

Related: Complete Guide to Digital Marketing Reporting Dashboard: Software, KPIs, Reviews

Google Ads Benchmarks 

Google ads advertising metrics benchmarks - Adriel
Google Ads

 Google Ads is a tried-and-true marketing strategy to acquire more leads via your website. With over 40,000 searches made every second on Google, the opportunities for leads are boundless—if you do it right. Check out this article for Google Ads optimization tips.

There are different types of Google Ads campaigns but Search and Display are the most prevalently used by marketers. Spending on Google Search Ads grew by 15% in Q3 2022 but this was a deceleration from 18% last quarter. The retail and e-commerce industry also increased their spend up to 19% on Search Ads this quarter. Here’s a breakdown of the changes in Google: 

Source: Tinuti

Find out the benchmarks for Google’s key metrics below:

1. Average CTR for Google Ads

Click-through rate or CTR measures how often people who see your display or search ad end up clicking on it. This is a good metric to gauge how well your ad creative (e.g. videos, images) and your ad message (e.g. copy, title, jingles) are effective in arousing the interest of your target audience. 

More importantly, it tells you whether you’re targeting the right people in the first place. A high CTR indicates that you’ve got your targeting down and your ads are helpful and relevant for the right users. If your CTR is suffering, it’s time to dissect your targeting strategy as well as your ad creatives and copy. 

The average CTR for Google Ads across all industries is 3.17% for search and 0.46% for display. Between Q2 and Q3 2022, Google click-growth climbed up 9% Y/Y – a good news for advertisers.  

Here’s a detailed breakdown by industry: 

Industry Search (%) Display (%)
Automotive 7.65 0.52
Business & Industrial 4.6 0.46
Clothing & Apparel 7.85 0.47
Computers & Electronics 4.64 0.41
Dining & Nightlife 11.76 0.76
Education 6.49 0.43
Finance 5 0.4
Food & Groceries 8.02 0.36
Health & Medical 5.69 0.41
Legal 4.65 0.39
Occasion & Gifts 11.4 0.1
Real estate 7.65 0.69
Retailers 6.57 0.68
Sports & Fitness 7.75 0.56
Travel & Tourism 10.13 0.45

Source: Instapage Google Ads Benchmark eBook

2. Average CPC for Google Ads

Cost per click or CPC refers to the amount of money you pay each time a person clicks on your ad. It’s directly related to the cost of your PPC campaign and the return on investment when compared against click-through rate. The lower the CPC and the higher the CTR, the better your ROI.  

Average CPC across all industries is $2.76 for search and $0.41 for display. Overall CPC growth decelerated this Q3 2022, coming in at just 6% Y/Y. Combined with higher click rates, advertisers are in for a treat. 

See what the average CPC looks like for your industry below: 

Industry Search ($) Display ($)
Automotive 2.43 0.47
Business & Industrial 3.35 0.34
Clothing & Apparel 1.17 0.26
Computers & Electronics 3.15 0.37
Dining & Nightlife 1 0.09
Education 2.91 0.42
Finance 3.55 0.6
Food & Groceries 0.82 0.12
Health & Medical 3.61 0.33
Legal 10.96 0.45
Occasion & Gifts 1.65 1.01
Real estate 3.03 0.44
Retailers 1.65 0.22
Sports & Fitness 1.45 0.39
Travel & Tourism 1.43 0.39

Source: Instapage Google Ads Benchmark eBook

💡Tips to drive down CPC on Google Ads:

• Target relevant keywords that help the right prospects find you at the right moment in their customer journey. This eliminates irrelevant or overpriced clicks while nudging the right leads down the sales pipeline.
Filter out traffic from searchers that are unlikely to convert.
Consistently create helpful, relevant ads which leads to high CTRs and high Google Quality Scores. Accounts with scores of 6 or higher see a 16-50% decrease in CPC, while those with a score of 4 or lower see an increase of 25-400%.

3. Google Ads average conversion rates

Conversion rate is the average number of conversions per ad interaction shown as a percentage. Conversions occur when someone clicks or views your ad and then takes the action that you’ve defined as valuable to your business, e.g. sign up for a product demo or make a purchase. On Google Analytics, this is known as "Goal Completions".

Conversion rates are a good yardstick of how well your ads provoke your leads and customers to act. But, note that they don’t always equal sales or revenue. It’s important to dive deeper into the value behind the action that you chose as the desired action and how it connects back to the bigger business goals.

The average conversion rate across all industries is 5.63% for Search and 0.93% for Display. Here’s a breakdown for each industry:

Industry Search (%) Display (%)
Automotive 8.22 4.81
Business & Industrial 4.76 1.07
Clothing & Apparel 4.69 0.52
Computers & Electronics 3.04 0.67
Dining & Nightlife 15.64 0.32
Education 5.09 0.68
Finance 7 0.57
Food & Groceries 7.53 1.01
Health & Medical 7.27 1
Legal 10.08 0.99
Occasion & Gifts 4.42 1.23
Real estate 3.85 0.58
Retailers 4.52 1.22
Sports & Fitness 3.59 0.78
Travel & Tourism 5.33 0.56
💡Optimization Tips for Google Ads

• Display ad campaigns are effective in building brand awareness, while search ad campaigns capture high-intent, targeted searches and drive conversions.
• For search ads, target relevant long-tail keywords that are as specific as possible. For example, instead of using “Shoes for women” in your ad title, go for “Trail-hiking sports shoes for women”.
• Use words like “your”, “free”, “now”, “get”, “save”, “best”, “shipping”, “you”, “online” in your ad copy. WordStream reports that these words appeared in high-performing non-branded Google Ads.
• If you’re an e-commerce brand, start your call-to-actions (CTAs) with words like “Get”, “Shop”, “Try”. If you’re a B2B company, use “Learn”, “Build”, “Sign up”. Never use “Click” or “Click here”.

Related: 12 KPIs Your Marketing Attribution Dashboard Must Track for Multi-Channel Success

Facebook Ads Benchmarks

Facebook / Meta Ads advertising metrics benchmarks - Adriel
Facebook / Meta Ads

Facebook was voted as the social media platform with the largest return on investment and the lowest cost in 2021, compared to others like LinkedIn and YouTube.

Whether you’re thinking of launching a Facebook Ad campaign or you’re a seasoned pro, you’ll want to know how much others in your industry are spending on their campaigns.

Facebook offers four pricing options: you can either pay per click, per 1000 ad impressions, per action, or per engagement. Cost per impression and action are typically more expensive than cost per click or engagement. 

Your total campaign cost will depend on the ultimate goal that you want to achieve from your marketing campaign and how big of a budget you have to work with. 

Here are the averages across all industries: 

Bidding Model Cost ($)
Cost-per-click (CPC) $0.97
Cost-per-thousand-impressions (CPM) $7.19
Cost-per-download $5.47
Cost-per-like $1.07
Cost-per-engagement $0.11

And here’s a complete breakdown by industry:

4. Average CPC for Facebook Ads

Average cost-per-click varies depending on the objective of your marketing campaign. Studies have found that those that aim at app installs and lead generation are the most expensive, while those going for engagement and video views are one of the cheapest. 

Average CPC advertising metric for Facebook Ads - Adriel
Average CPC for Facebook Ads

Source: Statista

And here’s a complete breakdown by industry: 

Industry Average CPC ($)
Automotive 2.24
Beauty 1.81
Business & Industrial 2.52
Clothing & Apparel 0.45
Education 1.06
Finance 3.77
Food & Drink 0.42
Health & Medical 1.32
Hobbies & Leisure 0.68
Home & Garden 2.78
Legal 1.32
Real estate 1.81
Retailers 0.7
Sports & Fitness 1.9
Travel & Tourism 0.63

5. Average cost-per-mile (CPM) for Facebook Ads

In the cost-per-mile bidding model, Facebook charges you per 1000 people who saw your ad. This metric is often used to gauge the cost-effectiveness of an ad campaign, as well as to compare the performance of different ad publishers and campaigns. 

The CPM varies according to the target country of your ad campaigns:

Average CPM advertising metric for Facebook Ads - Adriel
Average CPM for Facebook Ads

Source: Statista

6. Average cost per Action (CPA) for Facebook Ads

If you’re running an ad campaign based on the cost-per-action bidding model, you’ll only need to pay for actions that people take because of your ads. For instance, you can use CPA to monitor how much you pay on average for link clicks (an action) instead of impressions (non-action). 

The CPA for each industry depends on the level of competition, the level of Facebook users' engagement with ads, and even on the price of the product or service that is advertised. Find out below.

Industry Average CPA ($)
Automotive 44
Beauty 26
Business & Industrial 24
Clothing & Apparel 11
Education 8
Finance 41
Employment & Job Training 23
Health & Medical 12
Home & Garden 45
Legal 29
Real estate 17
Retailers 22
Sports & Fitness 13
Technology 55
Travel & Hospitality 23

Source: BusinessofApps

7. Average CTR for Facebook Ads

Similar to Google Ads, CTR measures how many of those who see your ads click on them. This is not a measure of cost, but of ad effectiveness. Here’s a breakdown across different industries:

Industry Average CTR (%)
Automotive 0.80
Beauty 0.62
Business & Industrial 0.78
Clothing & Apparel 1.24
Education 1.01
Finance 0.56
Employment & Job Training 0.47
Health & Medical 0.83
Home & Garden 0.70
Legal 1.61
Real estate 0.99
Retailers 1.59
Sports & Fitness 1.01
Technology 1.04
Travel & Tourism 0.90

Source: WordStream

💡Optimization Tips for Facebook / Meta Ads

Implement the Meta pixel on your site to get the most out of your social ad budget.
Create a Facebook ad funnel to potential customers to your business and get them interested in your service. Campaigns with upper-funnel objectives like reach, conversion, and awareness help keep your costs in check, ultimately saving money and optimizing results.
When creating an ad, opt in to “targeting expansion” and Facebook will find users similar to those you have specified in the “interest targeting section.” You can also create “custom audiences” by uploading datasets like email subscriber lists for Facebook to find pre-existing customers on its platform.

Read more: Take Advantage of Facebook Lookalike Audience

TikTok Advertising Metrics Benchmarks

TikTok Advertising metrics benchmarks - Adriel
TikTok Advertising

While most marketers are already familiar with Google Ads and Facebook Ads, TikTok Advertising is a whole new arena that’s just starting to gain traction. Only 12% of B2C marketers deployed paid ads on TikTok in 2021, compared to 55% on Facebook, and the platform only accounted for 1% of total digital ad spend.  

But, marketers are starting to catch on. 84% say they will devote a larger chunk of their ad spend on TikTok in 2022 due to the diverse creative opportunities, targeting capabilities, and measurement tools the platform offers. 

Your decision to launch a TikTok ad campaign will largely depend on who you want to target. Undoubtedly, it’s the best platform to reach younger audiences (particularly Gen Zs) as 70% of the platform’s users are aged 10 to 35. But we’re also starting to see older generations from 35 to 44 flocking to TikTok. 

TikTok is also a great source to target users in emerging economies in SouthEast Asia and South America. As of April 2022, the top-10 countries with the highest TikTok users included Indonesia, Brazil, Vietnam, Philippines, and Mexico. 

So, let’s get onto the question that we’re all thinking about.

How much does TikTok advertising cost?

Because TikTok is an emerging channel, ad inventories are more expensive than industry giants like Facebook. With increased demand this year, the price is expected to shoot up even higher. 

Your total advertising cost will depend on the ad format and the type of campaign you decide to launch. For instance, influencer marketing campaigns on TikTok charge different prices depending on the number of followers an influencer has (more on this later). 

For paid ad campaigns, TikTok offers five main types of ads. Their average costs come down to:

Ad Format Description Average cost
Brand takeover Full-screen immersive ad shown within the first few seconds upon opening the app $50,000 per day
In-feed A form of native advertising where each ad fits the format of the general feed $10/impression (min 600 impressions prepaid)
TopView A hybrid between Brand takeover and In-feed. Is displayed as soon as the app is launched but fits within the general feed $65,000 for 7.4 million impressions
Hashtag challenge Brand creates a video ad, tag it with a branded hashtag, and make the hashtag viral $150,000 per week
Branded filters/lenses Custom filters that users can use to create their own content $80,000 per day

Source: Voluum

You can see how smaller businesses may think twice about launching TikTok campaigns. Is the investment worth it? Let’s find out. 

8. TikTok average social media engagement rate

If you’re looking for engagement and brand awareness, TikTok is the place to be. 

TikTok had the highest engagement rate per post compared to other types of social media like Instagram, Facebook, and Twitter, according to a global report conducted between January 2020 and December 2021. 

Average engagement rate per posts on various social media channels - Adriel
Average engagement rate per posts on various social media channels

Source: Statista

Certain ad formats result in higher engagement rates than others:

Ad Format Engagement Rate
Top-view 14%
Take-over 8.5%
In-feed video 6%

Source: BusinessofApps

If you’re sponsoring an influencer instead of creating ads, the engagement rates differ according to the number of followers an influencer has. 

Surprisingly, the fewer the followers, the higher the engagement rates are.

TikTok influencer engagement rates per number of followers - Adriel
TikTok influencer engagement rates per number of followers

Source: Statista

9. Price per post on TikTok

With such high engagement rates, you might be wondering how much it would cost to sponsor an influencer. The good news is—while TikTok influencers with less than 15,000 followers are the most engaging, they also happen to be the most affordable investments.

Type of influencer Average minimum price ($) Average maximum price ($)
Nano (1k-15k) 4 30
Micro (5k-20k) 12 60
Mid (20k-100k) 29 149
Macro (100k-1M) 197 531
Mega (over 1M) 1631 -

10. TikTok advertising average conversion rates

But how do you measure what kind of return you’re getting out of influencer marketing campaigns? Here are some KPIs that luxury e-commerce brands use to measure campaign performance:

KPIs to measure TikTok influencer marketing campaign success - Adriel
KPIs to measure TikTok influencer marketing campaign success

Source: Statista

11. Views per post on TikTok

If your goal is to get as many people to see your ads (instead of engaging with them), it’s a good idea to sponsor macro and mega influencers, although this means a higher ad spend and lower engagement rates. 

Average number of views per post of TikTok influencers - Adriel
Average number of views per post of TikTok influencers 

Source: Statista

12. TikTok Ads Average CPM

The average cost-per-mile on TikTok starts at $10 per 1000 views with a minimum investment of $500 per campaign. The CPM you end up paying will vary depending on the ad format, type of campaign, target audience, and geographical locations of your campaigns. The average CPM comes down to about $6.06.

💡Opimization Tips for TikTok Advertising

• If you’re new to TikTok, choose reach or video views as your campaign objective, rather than conversions. Start by building brand awareness and nurturing trust before tackling the hard sell.
Leverage “viral” background music as part of your brand storytelling.
Keep your ads under 15 seconds.
Get your brand message out early in your ad creative. Nearly 63% of all Auction Ads with the highest CTR highlight their key message in the first 3 seconds.
Create at least 5 different creatives for each ad group and run A/B tests. Carefully analyze the performance of each of the versions to identify the best performing ad creatives that maximizes ROAS.
Partner with influencers that have less than 15,000 followers for higher engagement rates and lower costs.

Snapchat Ads Metrics Benchmarks

Snapchat Ads advertising metric benchmark - Adriel
Snapchat Ads

Snapchat might seem like a sign of the times for Millennials at first glance, but data shows that over 60% of users are actually Gen Zs (13-24 year olds). 

What might surprise you too is that in the second quarter of 2022, SnapChat reigned as the social media app with the highest daily open rate. Approximately 34% of all active Snapchat users in the US engaged with the mobile app daily, compared to 31% for Facebook and 23% for TikTok. 

SnapChat is also a great marketing strategy to reach Asian audiences. Most Snapchatters live in Asia with a concentrated majority in Southern Asia. Earlier this year, the platform also reported that their audience reach grew by 11.8% with an additional 59 million users to target and reach.

Since Snapchat fully shifted to an automated programmatic ad platform in 2018, it had sold 95% of its ads programmatically, at a 65% lower cost. The platform also introduced Ads Manager which you can use to monitor and optimize your ad performance. 

How much you spend on your Snapchat ad campaigns and what your ROAS is will depend on your marketing goals. Here are some metrics to measure the success of your campaigns:

Reach and engagement marketing metrics

  1. Paid impressions: the total number of times your ad was served to a user.
  2. Total impressions: the sum of paid impressions and earned impressions.
  3. Paid reach: the number of unique paid impressions (i.e. no duplicated views).
  4. Paid frequency: the average number of times your ad was served to a Snapchatter, calculated as paid impressions divided by paid reach.
  5. 2-second/15-second video views: the total number of impressions that meet the qualifying video view criteria of at least two or 15 seconds of consecutive watch time, or a swipe up action on the ad. 
  6. Video plays at 25%/50%/75%: number of times your ad was viewed up to certain percentages.
  7. Video completions: number of times your ad was viewed to 97%.
  8. Average screen time: the average number of seconds a Snapchat user spends watching your ad. Users engage with Snapchat ads at an average time of 30 seconds.
  9. Swipe up: the number of people who clicked on your ad or your CTA. Swipe-ups include a link directly to your own website or sales platform, so they count as a “click-through” in terms of traditional channels like Google Ads. A good swipe-up rate to aim for is 0.35% up to or over 1.5%.

Cost measurements

  1. Paid eCPM: cost per 1,000 impressions. CPM rates range between $3 and $8.
  2. Paid eCPV: cost per video view, calculated as spend divided by the number of qualified video views delivered.
  3. eCPSU: cost per swipe up, calculated as spend divided by the number of swipe ups delivered.
  4. eCPI: cost per app install as a result of your ad.
  5. Cost per lead: the total amount you paid on Snapchat ads per every new lead.
  6. Purchase ROAS: the return on ad spend, calculated as purchases value divided by spend.

Conversion KPIs

  1. App installs: number of times your app was installed.
  2. Ad clicks and views: the total number of times a user has viewed or clicked on an ad in your app or website.
  3. Add to Cart: the total number of times a user has added an item to their cart in your app or website as a result of your ad. 
  4. Reservations: the total number of times a user reserved a table or product on your app or website.
  5. Sign Ups: the total number of times a user has signed up to your email newsletters, podcasts, product waitlists, or more. Great for content marketing purposes. 
  6. Checkouts Started: the total number of times a user has started a checkout in your app or website but hasn’t completed them yet.
  7. Trial Starts: the total number of times a user has started a trial in your app or website.
  8. Subscriptions: the total number of times a user has subscribed to your product or content. 
  9. Store Visits: the estimated number of times a user has visited your store on or off Snapchat.

There isn’t a lot of data out there on benchmarks for Snapchat metrics, but below is a sample e-commerce campaign of a client of a UK social media agency back in 2021. The campaign targets the middle of the funnel (MOFU) with retargeting and the top of the funnel (TOFU) for prospecting.

Sample e-commerce ad campaign on Snapchat - Adriel
Sample e-commerce ad campaign on Snapchat

Source: The Social Shepherd

💡 Optimization Tips for Snapchat Ads

For easier and more accurate attribution, activate the “Snap Pixel”, a piece of code placed within your website to track online actions users take on your website after seeing your Snapchat ads.
Launch “Single Image” or “Video” ad campaigns if your goal is to build awareness, increase engagement, and drive conversions. Launch “Collection” ads if you’re an e-commerce brand and you want to showcase your products to users directly.
Position your products front and center of your ads.
Add polls to your ads to boost engagement and views.
Utilize Snapchat’s AR Lenses for immersive and innovative ads.

Microsoft Bing Ads Benchmarks

Bing / Microsoft Ads advertising metric benchmarks - Adriel
Bing / Microsoft Ads

Bing is like the middle-child of search engines—overshadowed and undervalued. While it’s true that Google rules a majority of the market share, Bing’s presence is steadily growing, especially in the US market, from 11% to 15% in the first quarter of 2022.

The platform is also the preferred search engine for voice searchers and console users in the US, with a market share of 39%. Nearly half of the US population uses Bing every month and it scored a 71/100 on customer satisfaction. 

Not to mention that Bing is the default search engine of Microsoft 10, used by 1 billion people around the world. Microsoft directs a lot of traffic to Bing through Cortana and the search bar at the bottom of the computer screen. That’s a lot of opportunity for organic traffic!

As the cherry on top, Bing ads score a higher click-through rate than Google ads in all industries—and a lower cost per click! 

Bing might just be the crucial missing piece in your online advertising mix, depending on where your target audiences are and which industry you’re in. Let’s explore further:

  1. Bing Ads vs Google Ads: Average CPC

The average CPC on Bing is over 44% less expensive than Google Ads at $1.54. Here’s a breakdown per industry:

Industry Average CPC ($)
Automotive 2.52
Business & Industrial 1.16
Business-to-Consumer 1.78
Careers & Employment 0.75
Clothing & Apparel 0.91
Computers & Electronics 1.22
Education 2.79
Finance 1.82
Health & Medical 1.70
Home & Garden 1.01
Legal 1.42
Real estate 2.88
Restaurants & Food 1.69
Retailers 1.24
Travel & Tourism 1.17

Source: Wordstream

  1. Average CTR on Bing

Ads related to careers and employment perform very well on Bing, while they perform the worst on Facebook. The B2B industry is another that enjoys above-average CTRs on Bing. 

Industry Average CTR (%)
Automotive 2.34
Business & Industrial 3.01
Business-to-Consumer 2.12
Careers & Employment 3.53
Clothing & Apparel 3.33
Computers & Electronics 2.88
Education 2.37
Finance 3.51
Health & Medical 2.90
Home & Garden 2.70
Legal 2.84
Real estate 2.20
Restaurants & Food 2.60
Retailers 3.06
Travel & Tourism 2.83
  1. Average conversion rates on Bing

The career and development industry also enjoys the highest conversion rates on Bing:

Industry Average conversion rate (%)
Automotive 1.62
Business & Industrial 2.64
Business-to-Consumer 4.80
Careers & Employment 6.81
Clothing & Apparel 2.88
Computers & Electronics 3.01
Education 3.55
Finance 5.57
Health & Medical 2.55
Home & Garden 2.54
Legal 3.58
Real estate 5.13
Restaurants & Food 4.42
Retailers 2.65
Travel & Tourism 1.58
💡Optimization Tips for Bing Ads

Regularly review your search times and keyword blacklist on Bing to identify important areas to reduce costs and boost CTRs. While you can import your keyword terms from Google Ads initially, develop separate keyword optimization strategies for the long run.
Don’t ignore custom labels even though they don’t directly impact how Bing categorizes your products. Custom labels can help you gain insights into specific keywords and campaigns and improve targeting.
   ○ Create a single label and add it to different keywords so you can make quick adjustments across all campaigns like budget increases in one go.
   ○ Run reports easily and compare the performance of different campaigns with similar attributes (e.g. Holiday 2020 vs Holiday 2021).
   ○ Set up automated rules based on custom labels. For example, if a label “Long-tail keywords” performs better than others, you can activate an automatic rule to increase bids on the keywords under that label.
For e-commerce advertisers in the US, take advantage of “Merchant Promotions” to highlight special offers in your product ads.

Use Adriel to track metrics in real-time

We’ve presented a comprehensive list of metric benchmarks for five PPC channels. Can you imagine how painful it’d be to track all of them manually in spreadsheets? Fear not, that’s what Adriel is for. 

Adriel’s marketing dashboard aggregates all your advertising data from hundreds of disparate channels in real-time and displays key metrics on a single interface. The software then tracks all data automatically to notify you for changes in performance. You can also set custom alarms that tell you if your campaigns are exceeding or falling behind certain goals. 

Adriel automates monotonous tasks to make marketing work more meaningful, reduces the time it takes to get valuable insights, and gives you more time out of your day to do things that matter.

Sign up for a 14-day free trial or talk to our product specialist for custom solutions.

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