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Executive Dashboard Template and Examples

Quickly see an overview of key metrics and make decisions in a snap. Tell compelling stories about how ad campaigns led to better business performance.

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What is an executive dashboard?

An executive dashboard template is a ready-made data visualization and reporting tool that aggregates real-time data from multiple sources and displays key metrics.
Various stakeholders in an organization, from CEOs to CFOs, will be able to quickly see an overview of key performance indicators and make data-driven decisions.

What should be included in an executive dashboard template?

An executive operational dashboard should present a high-level overview of performance metrics of your ad campaigns.Some important metrics include:

Ad Spend

Find out exactly how much you’re spending on each ad channel and monitor the financial data weekly.
Get instant notifications if ad spend goes above a certain limit.


Uncover which marketing investments are paying off the most.  Get actionable insights on which ad channels to focus on in the future.


Drill down into the channels that convert well and those that are flopping on your business dashboard.
Compare weekly conversions per channel.

How do I create an executive dashboard?

Creating an executive reporting dashboard is as easy as 1-2-3 with Adriel. You just need to choose your data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. No coding and technical knowledge required.
Create an account
Sign up for Adriel with your email for 14 days free. Afterwards, choose a pricing plan that suits your needs.
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list of integrations.
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.
Check out this article to see more executive dashboard examples!

A Comprehensive All-in-One Performance Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Executive Dashboard

Integrate all your paid ad channels’ results into one executive dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful Executive Dashboard Using Our Pre-made Templates

You can start from a blank page to create an executive dashboard, but what if you don’t have time?
Our extensive pre-made executive dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our Executive Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional executive dashboard report for an expert brand image.

Why Leading Advertisers Choose Adriel

Amore Pacific
Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with aoutomated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in miunutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Management Cost
Hours saved per week
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
Satisfied Clients
Hours saved per week
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

Save time on reporting and focus on what matters with Adriel.
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All your questions answered. And if you can’t find it here, chat to our friendly team.
What are the benefits of an executive dashboard?
If you’re a marketing agency looking to scale up, a management dashboard can be the ultimate project management tool that you need to monitor and optimize all your clients’ ad campaigns in one place.Here are three main benefits of using one:

1. Contextualization: In the digital marketing landscape, there’s simply too much data for even the brightest analytics whiz to be able to connect the dots between disparate data points in their raw state.

But with a business intelligence dashboard, you’ll be able to see this data in context in digestible widgets and graphs.

2. Automation: Dashboards eliminate manual workflows and spreadsheets that would otherwise eat up a great deal of time and prevent your team members from working on needle-moving tasks.

3. Faster reporting: Self-service manager dashboard software like Adriel offers a white-labeled reporting feature that allows both business users and end-users to put together reports packed with real-time insights and intuitive data displays.
What makes a “good” executive dashboard?
An effective business intelligence tool is both a strategic dashboard and an operational dashboard at the same time.Top-level executives should be able to see a high-level view of marketing KPIs right off the bat, but also be able to drill down to granular data and uncover which channels or advertisements are driving sales or engagement.

Having the option to invite different members of the executive team with different access rights and views would also help greatly. For instance, a CFO should have access to a particular set of performance metrics, while a CMO should have access to another.

In terms of user experience, a simple, clear, and easy-to-read user interface would lead to better analysis and informed discussions across the executive team.

But the work of dashboard software doesn’t end at visualization. You should be able to export this data into a PDF or a CSV report and share it with different stakeholders through unique links.

This is especially helpful if you’re a marketing agency that needs to report to your clients regularly so they can stay informed on the performance of your initiatives.
What is the difference between a dashboard and a report?
Here are the main differences between the two:

 • Dashboards are interactive, reports are static.

On an interactive dashboard, you can see performance changes in real-time, experiment with widgets and graph types, and adjust the metrics and trends you want to visualize. Once you’re satisfied with your dashboard, you can then download the data as a PDF or CSV report, but they will no longer be customizable.

 • Dashboards are comprehensive, reports are focused.

Dashboards provide a wide range of information to showcase an overview of your marketing performance. In contrast, reports zoom in on a specific narrative depending on who it’s for. For instance, a report for a CFO would focus on sales performance, while one for a CMO would focus on an in-depth analysis of channels and creatives.

 • Dashboards are for internal teams, reports are for executives and clients.

Because dashboards are interactive and comprehensive, they’re usually for internal teams to keep track of insights and make day-to-day decisions. When the time comes for monthly or quarterly reports, teams put together reports based on the dashboard data for executives and other external stakeholders (e.g. clients).

On Adriel’s dashboard, you can get the best of both worlds. Create different views for different stakeholders on an interactive dashboard and generate white-labeled reports in just a few clicks.

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