Compare Adriel to 15+ Ad Operations Software

From comparing ease-of-use to customization to data connectors, discover how Adriel stacks up against other Ad Operations tools and pick the right software for your marketing agency, brand, or eCommerce store.

Which Ad Operations software should you choose?

Join 6300+ agencies and brands using Adriel to track and improve ad performance

Find the best Ad Operations tool for your business

Compare different software and find the one that fits your needs and budget.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
TapClicks;200+;true;Hard;true;Real time;true;true;true;false;false;true;Only reports, not dashboards;Average;Average;From $499/mo to custom pricing
Power BI;100+; true; Hard; true; Real-time; true; true; true; false; false; true; false; High quality; Hard; Free version with limited capabilities, $10/user/mo or $8400+/month
Tableau;100+; true; Hard; true; Not real-time; true; true; false; false; false; true; true; Slow; Hard; Up to $5000~$6000 / mo
Domo;1000+; true; Medium; true; Real-time; true; true; true; false; true; true; true; High quality; Hard; Free plan with limited capabilities. Paid plans start from $300/mo for 400 credits up to $5000/mo + add-ons and implementation costs
Klipfolio;130+; true; Easy; true; Real-time at $139/month; true; true; true; false; false; true; true; High quality; Medium; From $99-$800+/mo + add-on plans
Opteo;1; false; Easy; true; Not real-time; false; false; true; true; true; true; true; High quality; Easy; From $129/mo to $999+/mo
Geckoboard;90+; true; Easy; true; Not real-time; false; false; true; false; false; true; false; High quality; Medium; From $49/mo/1 dashboard ~ $699+/mo;150+; true; Easy; true; Real-time; true; false; false; false; false; true; true; High quality; Hard; From $1500/mo to $2500/mo for whitelabeling
DashThis;34+; true; Easy; true; Not real-time; false; true; false; false; false; true; true; High quality; Easy; From $49/mo/3 dashboards to $1000+/mo
Datorama;174+; true; Hard; true; Not real-time; true; true; true; true; true; true; true; Slow; Hard; Up to $10,000 ~$20,000 / mo
Sprinklr;100+; true; Hard; true; Real-time; true; false; true; true; true; true; false; Slow; Hard; $249/month for self-service up to 10,000+/month custom pricing;500+; true; Medium; false; Not real-time; true; true; false; false; false; true; false; High quality; Hard; Free plan with limitations, Paid plans from $1100 to $2585+/mo
Improvado;500+; true; Medium; true; Real-time; true; true; false; false; false; true; true; High quality; Hard; From $999~$5000/mo
Whatagraph;40+; true; Easy; true; Not real-time; true; true; false; false; false; true; true; High quality; Easy; From $249 to $500+/mo
Looker Studio;21 (third-party connectors available); true; Medium; true; Real-time; true; true; false; false; false; true; false; High quality; Hard; Free - $3,000+/mo data pipeline costs
AgencyAnalytics;80+; true; Easy; true; Real-time; true; true; false; false; false; true; true; High quality; Medium; From $12/mo/campaign to $900+/mo
Supermetrics;100+; true; Hard; false; Not real-time; true; true; false; false; false; true; true; Slow; Hard; $39/data source or up to ~$3000/mo

Why leading marketers choose Adriel as their Ad Operations platform

Easy to set up, easy to use
Learning how to use new software is a huge hassle. Most popular reporting tools are tough with steep learning curves and expensive implementation fees.

But Adriel is no-code and user-friendly.

With interactive drop-down menus and 30+ visualization widgets and graph types, you can get your entire reporting dashboard running in less than a week - without a single line of code.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.
Leslie Lee | Director of Analytics, Incus Services
Start with Templates
Real-time data from 650+ sources
Get the marketing data you need from all your channels. Adriel boasts one of the largest integrations library in the industry.

Connect to over 650+ data sources on Adriel with just a few clicks and navigate business-ready data on a single workspace.

Compare results between different ad channels and view all the important metrics and KPIs at a glance.
Don’t see an integration you need? Get in touch and we'll build one just for you.
Adriel brings in all the data I need to make effective decisions as a business owner.
Ingrid Carney | Founder & CEO, Ingrid & Isabel
Browse Integrations
Save 45 hrs/week
with automated reports
Once your data sources are connected, use our ready-made report templates to create your digital marketing reports in seconds.

Customize reports in your favorite format by grouping campaigns by channel, target location, product, seasonal promotion, or any other category.

The best part? The data that flows into your reports is real-time - no manual refreshes needed.

White label your reports with just a few clicks and share them as PDF, CSV, or unique links back to real-time dashboards.
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards.
Paul Townley-Jones | Founder, Paparico
Browse Templates
Your marketing command center
Why settle for a reporting tool when you could get a complete marketing command center?

On Adriel, you can reallocate budgets, turn campaigns on/off, and A/B test or schedule ad creatives. The software automatically apply changes across all channels.

React quickly to marketing performance changes and maximize ROAS.
Data Studio is great but outside of pulling data in, it’s static. Adriel isn’t.
Grant Spychka | Marketing Ops Manager, Beacn
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Fully customizable alerts to
stay on top of performance
Adriel's cross-channel alarm system monitors ad performance 24/7, so you don't have to.

Keep close tabs on any changes to specific data sources, ad campaigns, ad sets, ad levels, or individual metrics. Get notified instantly via email or on your dashboards when things change.

Turn off any campaign or ads that are burning a hole in your pocket or fix technical issues before they become drastic.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
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Ad creative insights for
smashing ROAS targets
Adriel is more than just a reporting tool - it's a marketing intelligence platform to drive higher profits and growth for digital agencies and brands.

Get insights on how key creative elements impact advertising performance and use actionable data to supercharge your campaigns.

Adriel centralizes all your creative data and takes the headache out of reporting.

Now, you can focus on what’s important: putting together the strategy that drive success.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
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Adriel has been a total game-changer. It used to take our account managers and analytics team hours to build and standardize reports from scratch.
Now reports are ready as soon as we log in to our workspace and our clients couldn’t be more happy with our delivery speed.
Zachary Kelsey
Founder & CEO, Hooked Advertising
Adriel is very adaptive to our needs with managing hundreds of clients. My favorite is the alerts feature - Being able to know when something is off track right away has been hugely beneficial to our team. Bonus: their team is a pleasure to work with.
Brittany Sarconi
Chief Fire Starter, Fireside Agency
It was challenging to get all the data I needed in a single report when I had to process everything in spreadsheets. With Adriel, I get an up-to-date viewof all my ads across every platform any time I wantwith just a few clicks.
Antonio Calero
Senior PPC Manager, Agorapulse
Adriel is an extremely comprehensive and useful tool for all our marketing efforts. We know where the money goes and can reconcile that in one view,which is awesome. You don’t have to check a ton ofad platforms every morning.
You just log in to Adriel and check it there.
A. Eriksson
Founder and CEO, Anabolic Health

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
What is Ad Ops exactly?
Ad Operations (Ad Ops) refers to the process of managing and optimizing digital advertising campaigns across various channels, including apps, websites, and social media platforms. Having a solid Ad Ops team in place will ensure that your ad campaigns are running smoothly and smashing ROAS goals.

We explain more about ad ops vs. programmatic advertising in one of the FAQs below.
Is Ad Ops the same as marketing reporting? How does Ad Ops work?
Marketing reporting is just one aspect of the digital ad operations ecosystem. The entire workflow includes:

1. Planning campaigns: Establishing clear and detailed outlines of campaign goals and KPIs.

2. Trafficking creatives: Developing compelling creatives (video ads, banner ads, e.t.c) and digital media, and strategically placing them across ad servers and ad networks like Google Ad Manager.

3. Scheduling launches: Launching ad campaigns at certain times on a given day of the week when the cost per conversion is the lowest and ad impressions will be at its peak.

4. Managing data: From benchmarking KPIs against campaign objectives to tracking top-line growth, ad operations teams oversee data and provide insights.

5. Marketing reporting: This is where the reporting part comes in. After collecting and processing data from disparate sources, AdOps will distribute reports across departments to help make sense of different performance stats and key metrics.

6. Optimizing ads: Figuring out what could be done to reduce wasted ad spend while maximizing ROAS.

7. Yield management: Rechanneling ad spend from losing campaigns to high-performing ones, building a robust media mix, and starting auction bidding & header bidding on ad exchanges.

8. Account management: Liaising between clients and ad agencies, from overseeing multiple accounts to troubleshooting issues.
How do I choose the right Ad Ops software for my company?
We get it – there are lots of marketing tools in the Ad Tech market, ranging from enterprise-level software like Salesforce’s Datorama, to more accessible tools like Adriel. How do you choose the right fit for your organization?

Here are three things to consider:

1. Comprehensive, easy integrations

Most dashboard software in the market allows you to connect with anywhere from 60 to 650+ advertising and marketing analytics platforms. The more connections, the better.

But it’s not just about the number of connections but also how easy it is to connect to these data sources. On Adriel, you can connect to 650+ data sources, ranging from ad accounts, eCommerce social platforms, and analytics tools–all in a matter of a few minutes - no coding required.
Plus, if you're enrolled in our enterprise or agency plans, a dedicated Customer Success Manager will guide you throughout the process.

2. Supports real-time data and custom alerts

Most dashboard software in the market will have set schedules at which they refresh the data that comes onto your dashboard.

But in a world where data is evolving every second, this is not enough to be truly on top of your client’s marketing campaigns.

Look for marketing software that not only streams real-time data but also automatically tracks all the data and alerts you whenever campaign metrics go above or below a certain KPI.

This would greatly reduce the time your account managers and marketing executives would have to spend going into each ad platform to make sure everything is on the right track, propelling faster decision-making.

3. Visualizes granular data

Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns?

Choose software that not only visualizes KPIs but also shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that created value for your clients.

This kind of dashboard will let you A/B test natively on one platform and use this data to create more personalized and relevant ads.
Is Adriel the right tool for me?
If you’re often finding yourself limited by manual marketing tasks and would like to spend more time on insights and growth, we’ve got you covered. What we do best at Adriel is automate redundant processes to give you time back and allow everyone to get more out of their day.

There are many tools on the market but we like to think that we’re the best value for money. You can check out how Adriel compares to 15+ other Ad Operations software here.
How much should I expect to pay for an Ad Ops tool?
The cost of a marketing report tool will depend on:
  • Number of integrations
  • Number of data rows
  • Frequency of data refresh (e.g. real-time or every 24 hours)
  • Size of data storage
  • Number of dashboards / reports
  • Number of clients
Pricing can fall anywhere between US$99 - $5,000. Enterprise-grade tools like Datorama and Tableau are more expensive but they also offer more horsepower and functionality.

Agency-focused reporting tools are leaner, although some offer "add-on" plans for features like white-labeling that leaves companies paying for far more than anticipated.

Adriel's pricing is tailored to multiple businesses. See this page to learn more about our plans.
Why should I choose Adriel?
Five reasons:
  • You can connect to over 650 data sources.
  • You get real-time reports every time you log into your dashboard. No manual data refreshes required.
  • The main dashboard is extremely easy to use.
  • You can fully customize the alarm system so you'll never miss performance changes.
  • You get ad creative insights.
Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Which marketing channels can I connect to on Adriel?
You can connect to 5000+ channels spanning six categories on Adriel. Here are some examples:

Advertising: Google Ads, Facebook Ads, Adobe Advertising Cloud

Analytics: Adjust, Google Analytics, Kochavae

Commerce: Amazon Ads, Walmart Connect, Shopify

Email marketing: Campaign Monitor, Sendinblue, Blaze

SEO: Google Search Console, Ahrefs, AccuRanker

Social media: Instagram Public, Awario, BuzzSumo

Others: 24sessions, AcademyOcean, Basecamp

See this page for a full list. If you don't see an integration you need, just let us know and we'll build one for you.
Does Adriel offer any ready-made report templates?
Yes, we do. Once your data sources are connected, choose one of our templates and you'll be able to see all your KPIs and key metrics within minutes.

Here’s a breakdown of the different templates available - and what each is great for:

 • PPC Dashboard Template

Great for: monitoring the performance of all your paid ad campaigns in real-time.

 • Social Media Dashboard Template

Great for: agencies that specifically work with paid social campaigns, or brands that only advertise on social media

 • KPI Dashboard Template

Great for: getting an overview of all your digital marketing KPIs in one place (not just paid ads)

 • Performance Dashboard Template

Great for: performance marketing teams who need to report back to managers / clients on the impact of their marketing strategy

 • Cross-Platform Dashboard Template

Great for: agencies with 5+ clients that have ad campaigns across multiple channels and brands who advertise on more than one channel

 • Marketing Reporting Dashboard Template

Great for: marketing agencies reporting back to clients weekly / monthly / or any frequency reallye

 • eCommerce Dashboard Template

Great for: eCommerce brands that are running ad campaigns and want to track how they contribute to sales and revenue

 • Manager Dashboard Template

Great for: marketing managers who want to see key metrics and KPIs in one place, edit campaigns directly, and make quickly make decisions on marketing budgets

 • Executive Dashboard Template

Great for: agencies and brands that need to report to executives (CEO, CFO, CMOs) and other stakeholders on how their marketing efforts led to better business performance
What is the difference between Ad Ops and programmatic advertising?
AdOps is not to be confused with programmatic advertising. Programmatic advertising is a type of digital advertising that uses ad servers, SSPs, DSPs, and ad exchanges to automate the buying and selling of ad inventory.

What Ad Ops software does is aggregate and clean all the data from these programmatic ads and visualize key insights for optimization. You cannot buy, sell, or run ads on an ad ops platform - you can only manage and adjust them. It's essentially an automation platform for monitoring and ad optimization.
How do I create a marketing report?
The key to creating an effective marketing report is to strategically connect the dots between business, value, and data. In other words: show exactly how much value is being generated from a particular marketing campaign, in terms of revenue, conversions, or engagement.

Here are three easy steps to do this:

1. Establish a KPI framework

From the very get-go, pick three to five KPIs to display on your dashboard that are simple to explain and understand. If you can’t explain each of these KPIs with a short title, they’re already too complex for others in the organization.

Most reporting software let you drag-and-drop widgets to display KPIs in various ways. For instance, on Adriel’s customizable marketing dashboard, you can create widgets for single KPIs or compare them against one period to another to visualize trends.

In addition, you’ll also be able to pit one KPI against another (e.g. ad spend against link clicks) and visualize relationships between KPIs in any graph type on Adriel.

2. Create data stories

Once you’ve decided on the KPIs, add a few sentences at the top of the dashboard describing key insights with the metric name, numbers, and percent changes in brackets. These are called data stories.

For example:

[YouTube Ads] garnered [#link clicks] leading to [#signups] for the waitlist.
[Ad spend] fell by [% change] this month due to [reason].
[%] of users returned to our website this month. Our goal was [%].

You can use this same format for every report you create and just fill in the brackets or change up the metrics according to your marketing goals.

Data stories add a great deal of context to bare-bone metrics, allowing executives to grasp the important details in one glance and make data-driven decisions.

Different executives and teams will be reading these data stories so they should be straight-to-the-point and self-explanatory. Anticipate their questions and include short and concise methodology descriptions when necessary.

On Adriel’s dashboard, you can simply drag and drop a “Notepad” widget to write data stories.

3. Organize your data intuitively

You should structure your executive dashboards the way you write stories—with a clear beginning, middle, and end.

Divide your dashboard into three levels: top, middle, and bottom.

At the top, include:

Your brand / client’s visuals (name, logo, taglines)
Data stories
An overview of KPIs for the month or compared with a specific time period
The middle section should analyze these KPIs in more detail:

Performance trends visualized in different types of graphs
Relationships between one KPI and another
Causes and effects
Finally, wrap up the dashboard with granular data:

Marketing mix
Details of ad campaigns
Ad creative insights (e.g. ad copy, photos, videos)
Analysis of creative intelligence (e.g. keywords, colors, emojis)

See how all of this strategy works in real-life with marketing report examples.
What kind of charts and graphs should I use to visualize my data?
We recommend these data visualization widgets and graph types:
  • Bar charts
  • Funnel charts
  • Scatter plot graphs
  • Notepad widgets
  • Single metric widgets
  • Creative widgets
  • Draggable widgets
  • Resizable widgets
  • Color clustering
  • Word clouds
Check out this blog post for examples.
Which metrics should I track on my dashboard?
These are the most common metrics that marketers track on their digital dashboards:

1. Revenue
2. Ad spend
3. Return on ad spend
4. Impressions
5. Cost-per-click (CPC)
6. Click-through rate (CTR)
7. Cost-per-view (CPV)
8. Conversion rates
9. Cost-per-conversion (CPCV)
10. Link clicks

Check out this article for a full breakdown of metrics!
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Book a 1:1 Demo Instead.
We’ll help you optimize your Ad Operations processes and save thousands of dollars every month on ad spend and reporting.
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