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Unlocking the next level of growth for South Korea’s #1 crowdfunding platform Wadiz

Key Results

+35%

Accounts Managed per Manager

+67%

Higher Employee Satisfaction

-90%

Budget Planning Errors

About

Wadiz

Industry
Ecommerce, Enterprise
Founded
2012
Size
370+ Employees
Markets
APAC
Use Cases
Automated Monitoring Budget Optimization

Unlocking the next level of growth for South Korea’s #1 crowdfunding platform Wadiz

Global-recognized Brand

LG Electronics' Marketing Secrets

About

Wadiz

Industry
Ecommerce, Enterprise
Founded
2012
Size
370+ Employees
Markets
APAC
Use Cases
Automated Monitoring Budget Optimization

Background

Wadiz is a highly popular South Korean crowdfunding platform launched in 2012. It enables entrepreneurs, startups, and creatives to raise funds from a community of investors using an all-or-nothing funding model.

Wadiz offers support services such as marketing, product development, and investor relations, and has successfully funded a diverse range of projects, including technology, creative works, and social initiatives.

Challenges

Monitoring Hundreds of Ad Accounts with Limited Resources

When it comes to advertising, the crowdfunding business model presents unique challenges, particularly when managing numerous funding campaigns that are launched daily and distributed across various account managers.

The Wadiz Team was required to balance marketing budgets based on funding performance, which generates constant pressure to adjust spend across platforms to match fluctuations in funding.

Although the team attempted to tackle these challenges by deploying dedicated managers to monitor campaigns in real-time, this approach ultimately proved inadequate for scalability. Consequently, the Wadiz Team sought alternative solutions through software to address these persistent challenges.

The more investments we took in, the more our team was overwhelmed. We were not in a position to scale and needed to find solutions to unlock the next stage of growth for our business.

B.Hwang Director, Wadiz

Solution

Moving Away From Data and Communication Silos

Utilizing Adriel, Wadiz implemented a central advertising management hub for their account management team, resulting in the creation of dashboards that display crucial indicators such as spend and ROAS across all accounts.

Moreover, custom performance trackers were established to alert the team to real-time fluctuations in spend and ROAS.

This has enabled managers to efficiently monitor cross-account statuses, eliminating the need for tedious research and allowing for swift responses to funding fluctuations.

In addition, Adriel optimized other manual workflows by allowing account managers to make necessary adjustments to budgets, bids, and ad schedules across channels directly from their dashboard, thereby ensuring optimal ROI and budget allocation.

Adriel is so convenient. I’m always curious as to whether we made the right bets or what our investments are turning into. Now I know for sure everything’s on the right track.

B.Hwang Director, Wadiz

Impact

Unlocking Scalable Growth Through Automation

Through the implementation of automated wokflows for manual tasks, the Wadiz Team was able to alleviate scalability concerns and shift their focus towards growth.

The quick and easy implementation of Adriel enabled a fast-tracked onboarding process for both new clients and account managers. Consequently, the number of accounts managed per manager increased, and ad performance saw significant improvement due to the software's ability to enable quick adjustments.

Adriel also provided better visibility for executives into the high-level performance of the business, and the automated performance trackers alleviated pressure on account managers and reduced human error. As a result, the team experienced an increase in employee satisfaction, making for a happier and more productive work environment.

+35%

Accounts Managed per Manager

+67%

Higher Employee Satisfaction

-90%

Budget Planning Errors

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