Claim Your Free eBook: The Definitive Guide to Ad Operations

Manager Dashboard Template and Examples

Get all the important data you need to make faster decisions on a single platform. Monitor and manage all your marketing campaigns and ads natively.

Need a custom reporting or dashboard template?
We got you covered.

Get your free custom template within 48 hours

Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours free of charge to help you evaluate Adriel for your business’ specific goals.
Book your 1:1 Consultation

What is a manager dashboard?

A manager dashboard is a project management tool where managers can see the performance of all their marketing campaigns at a glance, and edit and make changes to them on one platform.
You’ll be able to generate manager reports within minutes based on real-time data, share key insights with C-Suite executives, and make data-driven decisions. And if you’re a marketing agency looking to scale up, a manager dashboard is the only tool you need to monitor and optimize all your clients' ad campaigns.

What are some examples of metrics on a management dashboard?

A management tool aggregates all the important data on your marketing initiatives and displays key performance indicators. Some examples of metrics include:


See the total number of impressions generated from your ad campaigns.
Monitor weekly changes per channel and per device in bar graphs and line charts.


See how many people are interested in your ads and want to learn more about you with dashboard software.
Find out which ad creatives generated the highest clicks and why.

Click-through-rates (CTR)

Determine the number of clicks you receive on an advertisement—per the number of impressions.
Measure your CTRs against industry benchmarks to see how well your ad campaigns are performing.


Discover which campaigns converted the most and which needs a change of strategy.
Report back on how conversions contributed to business goals.


Understand which campaigns and channels are bringing in money.
Compare target revenue against actual revenue and let C-Suite executives know exactly what you accomplished.

Ad Spend

Track financial data weekly to make sure you’re making the most of your investments. Get instant notifications if ad spend goes above a certain limit.
Reallocate ad spend from one channel to another right on the project dashboard.

How do I create a management dashboard?

Creating a manager dashboard is as easy as 1-2-3 with Adriel’s no-code SaaS marketing platform. You just need to choose your data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. The software will display all your data in a few minutes.
No coding and technical knowledge required.
All you need to do is:
Create an account
Sign up for Adriel with your email for 14 days free. Afterwards, choose a pricing plan that suits your needs.
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list of integrations.
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Performance Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Manager Dashboard

Integrate all your paid ad channels’ results into one manager dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful Manager Dashboard Using Our Pre-made Templates

You can start from a blank page to create a manager dashboard, but what if you don’t have time?
Our extensive pre-made manager dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our Manager Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional manager dashboard report for an expert brand image.

Why Leading Advertisers Choose Adriel

Amore Pacific
Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with aoutomated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in miunutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Management Cost
Hours saved per week
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
Satisfied Clients
Hours saved per week
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

Save time on reporting and focus on what matters with Adriel.
Try it now for 14 days free.

Or get started free today
Thank you!
You will be redirected shortly.
Oops! Something went wrong while submitting the form.


All your questions answered. And if you can’t find it here, chat to our friendly team.
What are the benefits of using a management dashboard?
If you’re a marketing agency looking to scale up, a management dashboard can be the ultimate project management tool that you need to monitor and optimize all your clients’ ad campaigns in one place.
Here are three main benefits of using one:

1. Contextualization: In the digital marketing landscape, there’s simply too much data for even the brightest analytics whiz to be able to connect the dots between disparate data points in their raw state.

But with a business intelligence dashboard, you’ll be able to see this data in context in digestible widgets and graphs.

2. Automation: Dashboards eliminate manual workflows and spreadsheets that would otherwise eat up a great deal of time and prevent your team members from working on needle-moving tasks.

3. Faster reporting: Self-service manager dashboard software like Adriel offers a white-labeled reporting feature that allows both business users and end-users to put together reports packed with real-time insights and intuitive data displays.
What should be on a CEO dashboard?
When creating a dashboard for a CEO, opt to display simple and comprehensive KPIs like “revenue” rather than “click-through rate (CTR)”.

This is because CEOs want to have a bird-eye’s view of marketing effectiveness and they won’t be able to tell immediately how CTRs contribute to business value. Give them the most relevant information so they can quickly skim it in the least amount of time.

Some other KPIs that CEOs would be interested in include:

Customer acquisition cost (CAC)
Clicks and online engagement
Increase on website traffic

Click here for an example of a CEO dashboard.
How often should managers review the dashboard?
This will depend on the size of your organization and the number of clients you have to manage.
Generally, managers should review the dashboard at least once a week to make sure everything is on track, but many managers like to log in daily! This is why Adriel’s manager dashboard lets you organize your data on any time frame you see fit.

Try Adriel for your team

14-day free trial | No credit card needed

Start Free
Thank you!
You will be redirected shortly.
Oops! Something went wrong while submitting the form.