Manager Dashboard Template and Examples

If you’re a marketing agency looking to scale up, a management dashboard can be the ultimate project management tool that you need to monitor and optimize all your clients’ ad campaigns in one place.
Here are three main benefits of using one:

1. Contextualization: In the digital marketing landscape, there’s simply too much data for even the brightest analytics whiz to be able to connect the dots between disparate data points in their raw state.

But with a business intelligence dashboard, you’ll be able to see this data in context in digestible widgets and graphs.

2. Automation: Dashboards eliminate manual workflows and spreadsheets that would otherwise eat up a great deal of time and prevent your team members from working on needle-moving tasks.

3. Faster reporting: Self-service manager dashboard software like Adriel offers a white-labeled reporting feature that allows both business users and end-users to put together reports packed with real-time insights and intuitive data displays.

When creating a dashboard for a CEO, opt to display simple and comprehensive KPIs like “revenue” rather than “click-through rate (CTR)”.

This is because CEOs want to have a bird-eye’s view of marketing effectiveness and they won’t be able to tell immediately how CTRs contribute to business value. Give them the most relevant information so they can quickly skim it in the least amount of time.

Some other KPIs that CEOs would be interested in include:

Conversions
Customer acquisition cost (CAC)
Impressions
Clicks and online engagement
Increase on website traffic

Click here for an example of a CEO dashboard.

This will depend on the size of your organization and the number of clients you have to manage.
Generally, managers should review the dashboard at least once a week to make sure everything is on track, but many managers like to log in daily! This is why Adriel’s manager dashboard lets you organize your data on any time frame you see fit.