Funnel.io vs. Adriel: Which Should You Choose?

Funnel.io is a data integration platform designed to collect, unify, and automate marketing data from various sources. It acts as a central hub, seamlessly connecting with an array of data sources, including Google Analytics, Google Ads, social media platforms, CRMs, and more.

The ultimate goal is to provide marketers and business owners with a comprehensive view of their marketing performance. Other similar tools include Supermetrics and Improvado.

However, Funnel is not a data visualization or business intelligence tool. This means that you’ll need to invest in an extra BI tool like Looker Studio to see and track your marketing metrics.

In contrast, Adriel is an all-in-one marketing analytics and BI dashboard to connect, visualize, and manage all your ad campaigns on one single space.

Funnel.io has three four different pricing plans:

1. Free: for individual users and those who want to try out Funnel before committing. But in this plan, you only get “flexpoints” which measure your usage. Every time you connect to a data source or share a data, you use a flexpoint.
2. $1100/month: for small business and teams. You get 1000 flexpoints, which can be enough if you don’t have massive volumes of data.‍
3. Custom: Funnel’s enterprise plan. This pricing is hidden behind a “talk to sales” wall but based on online reviews it can cost around $2400 and up.

Adriel’s pricing model is a lot more transparent and marketing agency-friendly.

Our plans start from $299/month, including all our powerful features like ad creative insights, real-time dashboards, custom alarms, and white-labeling. No hidden fees, no extra costs.

See the full breakdown here.

All plans also come with a 14 day free trial which includes:

• 650+ data connectors
• Unlimited custom dashboards and reports
• Custom alerts and notifications about marketing performance
• Unified digital marketing command centre where you can edit your multichannel campaigns directly from your dashboard
• As many team members as you want and control their level of access to your campaigns.

Book a demo here.

As a data ETL tool, Funnel offers several advantages:

1. Streamlined Data Collection: Funnel.io saves time and effort by automating data collection from multiple marketing platforms, eliminating the need for manual data entry and spreadsheet juggling.
2. Real-Time Insights: With Funnel.io, you can access real-time metrics and KPIs, empowering you to make data-driven decisions on the fly.
3. Integration Powerhouse: Funnel.io boasts an extensive list of integrations, connecting seamlessly with tools like Tableau, Google Data Studio, and Microsoft Power BI for advanced data visualization and analysis.
4. Customizable Templates: The platform offers customizable templates for popular marketing platforms, simplifying the onboarding process.
5. Enhanced Attribution: Funnel.io provides advanced attribution modeling, helping you understand the impact of each marketing channel on your conversions.
6. Data Transformation: You can clean, transform, and enrich your data within Funnel.io, ensuring the data you analyze is accurate and actionable.

But again, you will need to stream data from Funnel onto another BI tool to visualize your metrics and start tracking them. This adds an extra layer of complexity and cost.

Adriel, on the other hand, is a seamless and easy to use marketing dashboard that connects, unifies, visualizes all your ad campaign data in one place.

Stay on top of your ad performance 24/7 with our custom alerts, whitelabel your dashboards and reports in a few clicks, get ad creative insights, and edit your campaigns directly from Adriel.

Grab a demo here.

The answer to whether Funnel.io is worth it largely depends on your specific needs.

If you need an Extract, Transform, and Load (ETL) tool and find yourself spending hours collecting, consolidating, and manually analyzing data from various marketing platforms, Funnel.io can help.

However, if you need an all-in-one marketing dashboard, Adriel is the best alternative to Funnel.io.

Adriel’s features include:

• Real-time Data from All Channels: Adriel connects to 650+ channels, offering instant access to KPIs and metrics on a unified dashboard. Save time and eliminate the need for additional BI tools with Adriel.
• Real-time Ad Performance Monitoring: Adriel provides pre-made templates for real-time dashboards with 30+ interactive widgets and charts. Customization options are extensive, and white-labeling is available, all without the need for extra BI tools.
• Campaign Management in One Place: Adriel streamlines campaign management, allowing budget reallocation and campaign adjustments across all channels within a single platform.
• Custom Alerts: Adriel sends immediate alerts via email or on the dashboard for KPI trends, offering customization down to specific data sources, campaigns, and ad levels.
• Maximize ROAS with Creatives: Adriel enables import, analysis, and A/B testing of creatives from the platform, providing insights into what keywords, colors, and elements drive successful campaigns.

All these features make it a robust and efficient alternative to Funnel.io, which may require additional tools and lack certain functionalities like real-time data access and campaign editing.