This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.
Leslie Lee | Director of Analytics, Incus Services
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.
Paula Baker-Parkin | Digital Strategist, Nourish3d
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.
Alex Eriksson | Founder and CEO, Anabolic Health
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
Funnel.io starts from $399 per month but most heavy users can expect to spend between $1500 and $2500.
Adriel is similarly priced. Our Professional plan starts from $299/month but Team and Enterprise plans offer more, priced at $699 and $1499 per month respectively. See here for a complete price list.
All plans come with a 14-day full service free trial.
Funnel.io is a data integration platform designed to collect, unify, and automate marketing data from various sources. It acts as a central hub, seamlessly connecting with an array of data sources, including Google Analytics, Google Ads, social media platforms, CRMs, and more.
However, Funnel is not a data visualization or business intelligence tool. This means that you’ll need to invest in an extra BI tool like Looker Studio to see and track your marketing metrics.
In contrast, Adriel is an all-in-one marketing analytics and BI dashboard to connect, visualize, and manage all your ad campaigns on one single space.
Funnel.io has three four different pricing plans:
Adriel’s pricing model is a lot more transparent and marketing agency-friendly.
Our plans start from $299/month, including all our powerful features like ad creative insights, real-time dashboards, custom alarms, and white-labeling. No hidden fees, no extra costs.
See the full breakdown here.
All plans also come with a full-service 14 day free trial which includes:
Start your free trial here.
As a data ETL tool, Funnel offers several advantages:
But again, you will need to stream data from Funnel onto another BI tool to visualize your metrics and start tracking them. This adds an extra layer of complexity and cost.
Adriel, on the other hand, is a seamless and easy to use marketing dashboard that connects, unifies, visualizes all your ad campaign data in one place.
Stay on top of your ad performance 24/7 with our custom alerts, whitelabel your dashboards and reports in a few clicks, get ad creative insights, and edit your campaigns directly from Adriel.
Grab a demo here.
The answer to whether Funnel.io is worth it largely depends on your specific needs.
If you need an Extract, Transform, and Load (ETL) tool and find yourself spending hours collecting, consolidating, and manually analyzing data from various marketing platforms, Funnel.io can help.
However, if you need an all-in-one marketing dashboard, Adriel is the best alternative to Funnel.io.
Adriel’s features include:
All these features make it a robust and efficient alternative to Funnel.io, which may require additional tools and lack certain functionalities like real-time data access and campaign editing.