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How the largest contemporary circus in the world manages a multimillion-dollar ad budget

Key Results

0%

Overspent Each Campaign Cycle

10H

Saved Weekly on Budget Checks

100%

Automated Daily, Weekly, Monthly Reports

About

Cirque du Soleil

Industry
Enterprise
Founded
1984
Size
4000+ Employees
Markets
Global
Use Cases
Budget Forecasting Budget Pacing Real-time Optimization

How the largest contemporary circus in the world manages a multimillion-dollar ad budget

Global-recognized Brand

LG Electronics' Marketing Secrets

About

Cirque du Soleil

Industry
Enterprise
Founded
1984
Size
4000+ Employees
Markets
Global
Use Cases
Budget Forecasting Budget Pacing Real-time Optimization

Background

Cirque du Soleil is a renowned Canadian entertainment company, globally recognized for its artistic and acrobatic performances. Founded in 1984, the company revolutionized the concept of circus, blending street performances, world-class acrobatics, and live music into a cohesive storytelling experience.

With shows performed worldwide, Cirque du Soleil has become synonymous with creativity, innovation, and high-quality entertainment. Its productions, often themed around fantastical and surreal narratives, have captivated millions of audience members across the globe.

Challenges

Thousands of Creatives to Oversee

As Cirque du Soleil's productions and popularity grew, so did the complexity of managing their social media campaigns.

With thousands of creative assets to track and an overwhelming task of budget management, the team found it increasingly difficult to allocate sufficient time for data analysis and campaign optimization.

The absence of an integrated system to organize and aggregate data, coupled with the challenge of managing budgets efficiently, led to inefficiencies and missed opportunities in their digital marketing strategy.

Adriel has revolutionized our digital advertising campaigns. It minimizes ad data analysis time,boosting efficiency and performance. This platform is a game-changer.

Yevgeniy Malarchuk, Social Media Manager, Cirque du Soleil

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Solution

A Comprehensive Platform to Transform Ad Operations

Adopting Adriel's platform brought a comprehensive solution to the challenges faced by Cirque du Soleil. Here are the key features of the solution:

1. Seamless Integration for Data Aggregation: Adriel's platform offered a seamless integration process, enabling Cirque du Soleil to consolidate all their performance data into one central location. This integration simplified the complex task of managing data from various sources, providing a unified view of campaign performance across different platforms. The centralized data hub allowed for more efficient tracking and analysis, giving the team a comprehensive overview of their marketing efforts.โ€จ

2. Automated Budget Monitoring and Pacing: One of the standout features of Adrielโ€™s solution was its automated budget monitoring and pacing capabilities. Utilizing Adriel's custom data blend feature and forecasting widgets, the Cirque du Soleil team gained real-time insights into their campaign performance. This functionality enabled them to accurately track which campaigns were over or under pacing, ensuring optimal allocation of their marketing budget. The automated system reduced manual oversight and provided precise, up-to-date information on budget utilization.โ€จ

3. In-App Optimizations for Real-Time Adjustments: Adrielโ€™s platform also offered in-app optimization tools that allowed the Cirque du Soleil team to adjust daily bids and schedules directly within the platform. These changes were reflected in real-time on the source platforms. The integrated interface provided a comprehensive table where performance data, budget pacing, and actionable controls were available in one view. This all-in-one approach meant that the Cirque team could monitor performance, manage budget pacing, and execute optimizations without the need to switch between different platforms or tools.โ€จ

With these features, Adriel's platform not only addressed the immediate challenges faced by Cirque du Soleil but also empowered their marketing team with tools to drive more efficient and effective campaigns. The result was a more streamlined process, from data aggregation to campaign optimization, enhancing the overall impact of their social media initiatives.

I actually love this platform. It's incredible. I'm ready to speak about you guys forever and ever!

Yevgeniy Malarchuk, Social Media Manager, Cirque du Soleil

Impact

A New Approach to Digital Marketing

The implementation of Adriel's platform significantly revolutionized Cirque du Soleil's approach to digital marketing. The impact of this adoption was multifaceted:

1. Enhanced Campaign Efficiency and Effectiveness: The seamless integration of performance data into a central hub streamlined the campaign management process. This efficiency allowed the marketing team to quickly analyze data and make informed decisions, leading to more effective and targeted campaigns. The ability to view and adjust campaigns in real-time resulted in a higher return on investment and increased audience engagement.โ€จ

2. Improved Budget Utilization and Monitoring: With automated budget monitoring and pacing features, Cirque du Soleil gained a more precise control over their marketing spend. The real-time insights into campaign pacing ensured optimal budget allocation, preventing overspending on underperforming campaigns and reallocating resources to more successful ones. This level of budgetary control and oversight significantly reduced financial waste and maximized campaign impact.โ€จ

3. Streamlined Operations and Increased Productivity: The in-app optimization capabilities of Adriel's platform allowed the team to make immediate adjustments to bids and schedules within a single interface. This consolidation of tools and processes saved considerable time and effort, freeing up the marketing team to focus on strategy and creative development. The reduction in manual tasks and the ability to act swiftly on data insights led to a more agile and responsive marketing approach.โ€จ

4. Overall Improvement in Marketing Outcomes: The cumulative effect of these improvements was seen in the overall performance of Cirque du Soleil's marketing campaigns. There was a noticeable increase in the effectiveness of their social media outreach, leading to higher ticket sales and enhanced brand visibility. The sophisticated data management and optimization capabilities provided by Adriel's platform allowed Cirque du Soleil to stay ahead in the highly competitive entertainment industry, reinforcing their reputation as an innovative and audience-focused company.โ€จ

In summary, the impact of implementing Adriel's platform was transformative, leading to more efficient operations, better budget management, and significantly improved marketing outcomes for Cirque du Soleil.

0%

Overspent Each Campaign Cycle

10H

Saved Weekly on Budget Checks

100%

Automated Daily, Weekly, Monthly Reports

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