Klipfolio vs. Adriel: Which Should You Choose?

Klipfolio is great if you’re looking for a data analytics and visualization tool. But if you’re an agency owner or marketer who wants a marketing intelligence platform with real-time alerts, ad creative insights, and white-labeled reports, choose Adriel.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Klipfolio;130+; true; Easy; true; Real-time at $139/month; true; true; true; false; false; true; true; High quality; Medium; From $99-$800+/mo + add-on plans
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Klipfolio

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you can get data from all your marketing channels in one place. If there is an integration we don't support natively, just let us know and we'll build one for you.
Klipfolio integrates with 130+ marketing channels natively. There is also a steep learning curve to process data and ensure it is visualized accurately, leading some users to use a third-party data processing tool before visualizing it in Klipfolio.
Adriel brings in all the data I need to make effective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

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Edit cross-channel campaigns on one workspace
No more jumping from platform to platform. Reallocate budgets, turn campaigns on/off, and schedule ad creatives on one dashboard. Adriel automatically apply changes across all channels.
There's no option to edit your campaigns directly on Klipfolio.
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.

Paula Baker-Parkin | Digital Strategist, Nourish3d

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Never waste ad spend again with custom, real-time alerts
On Adriel, you can get notified in real-time for every single performance change. Apply alerts to specific data sources, campaigns, ad sets, individual ads, or custom metrics, and re-shuffle budget to optimize for ROI.
While there is an option to add goals in Klipfolio, its customization features are limited.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with creatives that converts
Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.
There's no way to access ad creative intelligence on Klipfolio. This is a feature unique to Adriel.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Create white-labeled reports in a few clicks
Customize marketing reports with brand names, logos, and colors of each individual client. Download white-labeled reports as PDF or CSV files, or share unique links to a real-time dashboard. Available for every user.
Full-on whitelabeling with custom themes is only available in premier plans.

Adriel has been a life-saver in turning our client data into storytelling reports.

A. Vahl | Founder and CEO, Vahl Ads

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Adriel is the number one salesman for my agency. The level of service and transparency it brings for my clients is simply unmatched.
P. Townley Jones
Founder, Paparico Marketing Agency
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
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You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Klipfolio comes in two different pricing plans - one for data analytics "PowerMetrics" and one for data visualization "Klips". There is a free version available for "PowerMetrics" for 20 metrics and 2 users, but if you need more capabilities, there are unlimited plans for $300 or $800 per month. "Klips" start from $142/month up to $500+/month (billed monthly). Advanced features like real-time refreshes come at extra costs.

Adriel’s pricing is very straightforward. Our monthly plans start from $299 for 10 data connections and 3 user seats, including real-time data refresh, ad creative insights, white labeling, and custom metrics. See this page for a full price list.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
What is Klipfolio used for?

Klipfolio is a versatile reporting and BI tool used primarily for creating, managing, and sharing interactive dashboards and reports. It serves several key purposes and use cases in the business world:

  1. Data Visualization: Klipfolio allows users to transform raw data into visually engaging and informative charts, graphs, and visualizations. These visuals make it easier to understand complex data and trends.
  2. Performance Tracking: Businesses use Klipfolio to monitor key performance indicators (KPIs) and metrics across various departments and functions. Whether it's tracking sales, marketing campaigns, website traffic, or financial data, Klipfolio helps teams stay informed about their performance in real-time.
  3. Marketing Analytics: Marketing professionals leverage Klipfolio to consolidate data from multiple marketing channels, such as Google Analytics, social media platforms, email marketing tools, and advertising platforms. This helps them measure the effectiveness of their marketing campaigns and make data-driven decisions to optimize strategies.
  4. Sales Reporting: Sales teams use Klipfolio to track sales performance, monitor leads and conversions, and visualize sales data in real-time. This enables them to identify trends, assess sales pipelines, and make informed decisions to boost revenue.
  5. Business Intelligence: Klipfolio is a valuable business intelligence tool that allows organizations to gather, analyze, and visualize data from various sources. It supports data-driven decision-making by providing insights into operations, customer behavior, and market trends.

How much does Klipfolio cost?

Klipfolio's pricing is divided into two layers - one for data analytics, "PowerMetrics", and one for data visualization, "Klips".

There is a free plan available for PowerMetrics for 20 metrics and 2 users but if you need more, you will need to opt for the $300 or $800 per month plans that offer unlimited metrics and users.

Klips' pricing is further divided into two categories - one for agencies and another for businesses. Agency plans start from $54/month to $800/month, billed monthly. Business plans start from $142/month to $570/month, billed monthly.

If you want additional dashboards or near real-time data refreshes, you'll need to pay extra.

Klipfolio also offers custom plans for enterprises and organizations with complex data analytics needs. These plans are tailored to meet specific requirements and may include additional features, custom data connectors, and dedicated customer support.

What is the most popular Klipfolio plan?

The popularity of Klipfolio's plans depends on individual business requirements. However, the Business Plan is often a favorite choice among users. It offers more users, data sources, and advanced features compared to the free plan, making it suitable for growing businesses.

What are the features of Klipfolio?

Klipfolio boasts an impressive set of features that make it a preferred choice for businesses:

  • Data Visualization: Create stunning visualizations with a drag-and-drop interface.
  • Data Refresh: Keep your dashboards up to date with automatic data refreshes.
  • Integrations: Connect with 100+ data sources like Google Analytics, social media platforms, advertising platforms, and CRM systems, through APIs and connectors.
  • Templates: Choose from a library of pre-built templates to kickstart your dashboards.
  • Real-Time Data: Monitor your KPIs and metrics in real-time for instant decision-making.

However, if you need a platform that excels in real-time data access, campaign management, alerts customization, ad creative analysis, and white-label reporting, consider Adriel.

Here’s what you’ll get from Adriel:

  • Extensive integrations: Adriel offers 650+ integrations, enabling comprehensive data collection from various marketing channels, all accessible in one place. You can also request for custom integrations to be developed to accommodate specific data sources.
  • In contrast, Klipfolio only integrates natively with 100+ channels.
  • Marketing command centre: Adriel simplifies campaign management by allowing budget reallocation, campaign activation/deactivation, and ad creative scheduling within a single dashboard, while Klipfolio lacks direct campaign editing capabilities.
  • Custom alerts: Adriel provides real-time alerts for every performance change, offering the ability to customize alerts for specific data sources, campaigns, ad sets, individual ads, or custom metrics, while Klipfolio's customization options for alerts are limited in comparison.
  • Ad creative insights Adriel empowers users to analyze ad creatives and conduct A/B testing directly within its workspace, optimizing campaigns based on keyword, color, and emoji performance.
  • In contrast, Klipfolio lacks features to access ad creative intelligence, making this a unique advantage of Adriel.
  • Whitelabeled reports and dashboards: On Adriel, you can not only customize your PDF reports, but also your live dashboards. Add your client’s or brand’s logos, visuals, and colors, and truly make your workspace your own. White-labeling is included for unlimited users on Adriel whereas Klipfolio charges an additional $299 per month for this feature.
  • Highly responsive support team: At Adriel, we take pride in our exceptional customer service. Have an issue? Reach out to us and we’ll get on it right away. Need help with integrations or dashboard set up? One of our Customer Success Managers will be there to guide you throughout the process.

What is the difference between Klipfolio and Google Analytics?

Google Analytics focuses on website and app analytics, while Klipfolio is a versatile data analytics platform that can consolidate data from various sources beyond just web analytics. Here are the key differences between the two:

Primary Function:

Klipfolio: Klipfolio is primarily a data visualization and dashboarding platform. It is used for creating, managing, and sharing interactive dashboards that consolidate data from various sources, including Google Analytics. Klipfolio focuses on presenting data in a visually appealing and informative manner to facilitate data-driven decision-making.

Google Analytics: Google Analytics, on the other hand, is a web analytics service provided by Google. Its primary purpose is to track and analyze website and app traffic, user behavior, and conversions. It provides in-depth insights into website performance, user demographics, acquisition channels, and more.

Scope of Data:

Klipfolio: Klipfolio can connect to a wide range of data sources beyond Google Analytics. It allows users to gather data from marketing platforms, databases, spreadsheets, and other sources to create comprehensive dashboards that provide a holistic view of business performance.

Google Analytics: Google Analytics focuses exclusively on website and app analytics. It collects data related to user interactions with the website or app, such as pageviews, sessions, bounce rates, and e-commerce transactions. It does not integrate data from external marketing platforms or other sources.


Klipfolio: Klipfolio offers extensive customization options for dashboards. Users can create highly tailored dashboards with various data visualizations, widgets, and custom branding to match their specific needs and brand identity.

Google Analytics: Google Analytics provides standard reports and dashboards for website analytics. While some level of customization is possible, it is more limited compared to Klipfolio's flexibility in designing dashboards.

Real-Time Data:

Klipfolio: Klipfolio supports real-time data updates, allowing users to monitor metrics and KPIs as they change in real-time. This is beneficial for timely decision-making.

Google Analytics: Google Analytics offers real-time reporting but with some latency. It provides near-real-time data on user activity but may not be as immediate as Klipfolio's real-time capabilities.

Use Cases:

Klipfolio: Klipfolio is suitable for businesses and organizations that require customized data dashboards, data visualization, and performance monitoring across various data sources. It is commonly used for marketing analytics, business intelligence, and reporting.

Google Analytics: Google Analytics is primarily used by website and app owners, marketers, and e-commerce businesses to track website and app performance, analyze user behavior, optimize website content, and measure the impact of marketing campaigns.

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