Claim Your Free eBook: The Definitive Guide to Ad Operations

Empowering Your Marketing Strategy with Centralized Analytics

Silos are proving to be a lethal kryptonite for businesses in this volatile digital landscape.

But just like superman overcame his struggles by bringing Justice League into the picture, brands and agencies can fall back on outside help to break down silos.

Enter business intelligence (BI) dashboards.

Packed with analytics and reporting tools designed to turn raw data into actionable insights, BI act as a central hub for seamless data flow and cross-team collaboration.    

Here are five ways implementing BI can help your business move forward.

Man using tools

  • Handle big data with ease

Modern campaigns span a wide range of channels and touchpoints. And it doesn’t make sense to hop from platform to platform just to build a single report when there are dozens to go through.

Businesses need access to a single source of truth that gathers data from multiple platforms into one reference point instead. To their blessing, that’s what centralized dashboards are for. They offer a 360-degree view of relevant metrics in a standardized format, making it effortless to track down actionable information that forms the basis of data-driven decisions.

  • Improve organizational agility

Remote work and silos go hand in hand. That shouldn’t come as a surprise, considering how keeping team members in the loop becomes way more complicated when everyone works out of different locations and time zones.

The truth is, however, accommodating an agile workforce shouldn’t feel like a heavier lift just because employees are scattered.

By leveraging centralized dashboards that serve as both a single source of truth and an interactive workspace that enables collaboration across teams and stakeholders, fostering an agile and resilient hybrid workforce should feel just as seamless as is the case for onsite operations.

Team members planning together

  • Save time

The better your tech stack is at bringing disparate sources together and mining insights, the faster you’ll reach decisions that move the needle and rope in more revenue.  

How can BI contribute? Let us flesh out a few pointers:

  1. Automates big data management and repetitive workflows
  2. Minimizes chances of human errors
  3. Optimizes performance in real-time
  4. Remodels complex datasets into intelligible graphics

Done manually, the items listed above would eat up so much time to the point where it’s not just counterproductive but downright detrimental. Meanwhile, BI tools go the whole nine yards to make sure your teams focus on what really matters in a foolproof manner.

  • As intuitive as it gets

Before BI took over the AdTech scene, brands and agencies alike had to rely on a whole suite of software ranging from pipelines and warehouses to visualization solutions.

With access to centralized dashboards, what could turn out to be an extensive process of collecting, cleansing, analyzing, and reporting on data boils down to a simple act of delegation.

The sheer intuitiveness may be more than enough for any business to consider bringing BI in-house.

  • Streamline strategic decision making

Agile decision-making is all about knowing exactly what’s working and what’s not.

Perhaps that’s why centralized dashboards tend to make a big difference when it comes to keeping decision-makers in the know as to how campaigns are performing and where potential opportunities lie.

By broadening the operational horizon, BI tools grease the decision-making wheel to accelerate growth.

Planning Yearly Business Growth

Conclusion

Centralized analytics is cementing its foothold as a major building block of a well-oiled marketing machine. And the importance of integrating BI will continue to pick up steam as marketers and business leaders look for innovative ways to scale their operations.

If you'd like to get a quick glimpse into the future of analytics, head over to your workspace on Adriel and tinker with our intelligent dashboards for 14-days free.

share: