Domo vs. Adriel: Which Should You Choose?

Domo is great for enterprises who need a powerful data analytics tool. But if you're a marketer looking for a fast, easy, and real-time reporting dashboard without the Enterprise price point, Adriel is the better choice.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Domo;1000+; true; Medium; true; Real-time; true; true; true; false; true; true; true; High quality; Hard; Free plan with limited capabilities. Paid plans start from $300/mo for 400 credits up to $5000/mo + add-ons and implementation costs
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Domo

On Adriel, you can:
Save hundreds of hours in setting up your dashboards
Get your dashboard up and running in less than a week on Adriel. Just connect your channels from a drop-down list of 650+ data sources, and the software will automatically visualize analysis-ready data in minutes. No coding or manual processing required.
Setting up Domo is very complex, requiring LookML skills to model data. Marketers usually have to spend weeks learning how the software works. Hiring a Domo implementation partner can also set you back thousands of dollars.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

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Visualize your data with just a few clicks
Adriel's dashboard is extremely intuitive. Use our pre-made templates or choose from 30+ customizable widgets and graph types to visualize your data. Group and filter campaigns by channel, location, product, or more, and customize alerts any way you want.
A marketer without any coding background will find it difficult to create their own visualizations on Domo. The user interface is complex and customization features are only available as expensive add-on packages.
Our reporting process is now a lot more straightforward on Adriel, and our clients are in love with their new live dashboards. What a win!

Paul Townley-Jones | Founder, Paparico

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Edit cross-channel campaigns on one workspace
No more jumping from platform to platform. Reallocate budgets, turn campaigns on/off, and schedule ad creatives on one dashboard. Adriel automatically apply changes across all channels.
Domo offers the capability of build "Business Apps" so you can take action on your data, but this requires another level of learning and implementation.
Adriel’s automations are a game-changer. With their dashboard in hand, everyone on my team finally gets to do what they were hired for: analyzing and planning for further growth.

M. Park | CEO, Analogue Plus

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Strategize better with error-free insights
Adriel automatically merges data from multiple sources to form accurate datasets and custom metrics that you can track on your dashboard. Dive deeper into your data and make truly data-driven decisions.
There is no option to blend data and get custom metrics on Domo’s standard plan. You’ll have to pay more!
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.

Paula Baker-Parkin | Digital Strategist, Nourish3d

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Maximize ROAS with creatives that converts
Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.
Although Domo does show ad creative thumbnails on the dashboard, there are no options to see trending keywords, colors, or emojis.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel has been a total game-changer. Before, it took our account managers and analytics team hours to build and standardize reports. Now, reports are ready as soon as we log in to our workspace. Our clients are thrilled with our delivery speed.
Z. Kelsey
Founder and CEO, Hooked Advertising
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
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You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Domo starts from $300/month for 400 credits but its opaque pricing model leaves you paying far more than anticipated. Many features and apps are only available as expensive add-ons, and any customization or support comes at an extra cost.

Adriel's pricing is transparent and flexible, starting from $299/month for three user seats.

All plans come with full customization, ad creative insights, and personalized support. See this page for our pricing plans.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
What is a Domo dashboard?

Domo is a business intelligence and data analytics platform that allows users to connect various data sources, transform data, and create interactive and informative dashboards to help with decision-making.

The Domo dashboard is its data visualization tool that monitors and analyzes an organization’s data in real-time.

What are some features of Domo dashboards?

Here are some key features and characteristics of Domo dashboards:

  1. Data Integration: Domo allows users to connect to a wide range of data sources, including databases, cloud services, spreadsheets, and more. This integration capability enables users to combine data from different sources into a single platform.
  2. Visualization: Users can create visually appealing and interactive data visualizations on Domo dashboards. These visualizations include charts, graphs, tables, and other widgets to represent data.
  3. Real-time Updates: Domo dashboards are designed to provide real-time or near-real-time data updates, enabling users can monitor key performance indicators (KPIs) and metrics as they change over time. Users can also set up alerts and notifications to be informed when specific thresholds or conditions are met, helping them stay proactive in managing their data.
  4. Customization: Dashboards in Domo are highly customizable. Users can tailor the layout, design, and content of the dashboard to suit their specific needs. Domo dashboards can also include interactive elements such as filters, drill-down options, and clickable widgets.
  5. Sharing and Collaboration: Domo allows users to share dashboards with colleagues and stakeholders. You can set up permissions and access controls to ensure that the right people can access data.
How do you make a Domo dashboard?

Here are the steps to building a Domo dashboard:

1. Connect your data sources to Domo, ensuring that the data you want to visualize is accessible within the platform.

2. If needed, transform and clean the data to make it suitable for visualization.

3. Create a New Dashboard from your Domo account's dashboard page.

4. Add “tiles” to your dashboard. These are visual elements like charts, graphs, tables, or text. Select the data source for each tile and configure its appearance.

5. Set up interactivity options, such as filters, drill-downs, or clickable widgets, to make the dashboard dynamic and responsive. Customize your dashboard’s layout, colors, and branding to match your preferences.

6. Set up extra data alerts to receive notifications when specific conditions or thresholds are met.

7. Once you're done, you can share your dashboard with colleagues and stakeholders, and configure permissions to control access.

Sounds like a lot, doesn't it? On Adriel, you can easily build a dashboard in 3 steps:

1. Sign into your Adriel workspace.

2. Choose a dashboard template specifically designed for marketers and agencies.

3. Connect your ad accounts from a drop-down menu.

And all your data will automatically start flowing in and visualized. The data is already cleaned and processed so you don't need to take the extra step yourself. You can also drag and drop visualization widgets onto your dashboard as needed.

What are the different types of Domo dashboard templates?

Domo offers a variety of dashboard templates tailored to specific use cases and industries. Here are some common Domo dashboard templates you might find:

  1. Sales and Marketing Dashboards: These templates are designed to help sales and marketing teams track key performance metrics, sales pipelines, lead generation, and campaign performance.
  2. Financial Dashboards: Financial templates focus on financial data, including income statements, balance sheets, cash flow analysis, and budget vs. actuals comparisons.
  3. HR and Employee Performance Dashboards: These templates assist HR departments in monitoring workforce analytics, employee engagement, performance metrics, and talent acquisition.
  4. Executive and KPI Dashboards: Executive dashboards provide a high-level overview of critical KPIs and business performance metrics for top-level decision-makers.
  5. Custom Dashboards: Create your own custom dashboards from scratch, tailored to your specific data and reporting needs.

On Adriel, you get templates that are designed specifically for marketers and agencies, such as:

1. PPC dashboard template
Great for: monitoring the performance of all your paid ad campaigns in real-time.

2. Social media dashboard template
Great for: agencies that specifically work with paid social campaigns, or brands that only advertise on social media

3. KPI dashboard template
Great for: getting an overview of all your digital marketing KPIs in one place (not just paid ads)

4. Performance dashboard template
Great for: performance marketing teams who need to report back to managers / clients on the impact of their marketing strategy

5. Cross-platform dashboard template
Great for: agencies with 5+ clients that have ad campaigns across multiple channels and brands who advertise on more than one channel

6. Marketing reporting dashboard template
Great for: marketing agencies reporting back to clients weekly / monthly / or any frequency really

7. eCommerce dashboard template
Great for: eCommerce brands that are running ad campaigns and want to track how they contribute to sales and revenue

8. Manager dashboard template
Great for: marketing managers who want to see key metrics and KPIs in one place, edit campaigns directly, and make quickly make decisions on marketing budgets

9. Executive dashboard template
Great for: agencies and brands that need to report to executives (CEO, CFO, CMOs) on how their marketing efforts led to better business performance

Grab them here or find out how marketers are using these templates in this blog post.

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