Adriel brings in all the data I need to makeeffective decisions as a business owner.
Ingrid Carney | Founder & CEO, Ingrid & Isabel
Data Studio is great but outside of pulling data in, it’s static. Adriel isn’t.
Grant Spychka | Marketing Ops Manager, Beacn
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards.
Paul Townley-Jones | Founder, Paparico
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
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Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
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Supermetrics starts from $39 per data source per month,
but its opaque pricing model often leaves you paying far more - as much as $3000/month.
On Adriel, just choose a plan that works for you starting at $299/month.
See this page for the full price list.
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Supermetrics is a data integration and reporting tool that consolidates data from over 100 sources and loads it into various destinations like spreadsheets and data warehouses.
It supports data sources such as:
Supermetrics offers several benefits for marketing professionals, including automated data integration from various marketing platforms, data extraction, transformation and customization, scheduled data updates, and secure data handling.
It promotes collaboration, saves time, and provides scalability, making it a cost-effective solution for marketing reporting and analytics.
However, even a super tool like such has its pros and cons. Here are the biggest limitations:
In contrast, on Adriel you can:
Grab a demo here.
Supermetrics offers a total of 15 pricing plans tailored to specific data destinations and needs. These plans vary in cost and features, depending on the chosen destination, user access, and account limits.
In general, Supermetrics can cost anywhere between $39/data source or up to ~$2000/mo.
The pricing structure includes options for Supermetrics API, BigQuery, Snowflake, Looker Studio, Google Sheets, Microsoft Excel, and Monday.com integrations.
While Supermetrics emphasizes fixed-fee pricing, some users have reported unexpected charges and difficulties canceling subscriptions. Additional tools like Looker Studio and Tableau may be required for data visualization, adding to the overall cost. Alternative solutions like Adriel offer more capabilities and flexibility at competitive prices.
Supermetrics isn’t for everyone. Choosing a platform depends on your specific needs, the marketing platforms you use, your level of technical expertise, and your budget.
Some popular Supermetrics alternatives include:
The tool you pick will depend on your specific needs. If you’re a marketer, advertising specialist, or marketing agency owner who wants to stay on top of your multichannel marketing data, Adriel is your all-in-one platform.
Supermetrics and Google Analytics are digital marketing and analytics tools, but they have distinct purposes and features:
Overall, Supermetrics is used for data integration and reporting from marketing platforms, while Google Analytics focuses on web and app traffic analysis. Depending on your needs, you may use both tools to analyze data comprehensively.
Whatagraph and Supermetrics are both comprehensive tools for digital marketing reporting and analytics, but they offer different features and user experiences. Here's a comparison:
Integrations: Supermetrics supports over 100 integrations, providing a broader range of data connections compared to Whatagraph's 40+. Both platforms support custom integrations.
Ease of Use and Setup Difficulty: Whatagraph is known for its ease of use and easy setup, making it more accessible for users without extensive technical expertise. In contrast, Supermetrics is considered hard to use and set up, catering to users who are more technically proficient or have specific, advanced data needs.
Data Refresh Frequency: Neither Whatagraph nor Supermetrics offers real-time data refresh, indicating a periodic update of data.
White Labeling: Both platforms support white labeling, allowing agencies and marketers to brand reports and dashboards as their own.
Mobile App: Neither tool offers a mobile app.
Cost: Supermetrics pricing starts at $39 per data source and can go up to approximately $2000/month, potentially making it more suitable for larger organizations or specific use cases. Whatagraph's pricing ranges from $249 to $500+/month, positioning it as a more accessible option for small to medium-sized businesses.
Client Reporting and Customer Support: Both platforms are strong in client reporting. Whatagraph is noted for high-quality customer support, while Supermetrics is reported to have slower customer support.
Target Audience: Whatagraph, with its user-friendly interface and straightforward setup, is well-suited for small to medium-sized agencies and businesses. Supermetrics, with its extensive range of integrations and more complex setup, is more appropriate for larger organizations or users with specific, in-depth reporting and data analysis needs.
In summary, Whatagraph is ideal for users looking for an easy-to-use, client-friendly reporting tool with effective white labeling, while Supermetrics is better suited for users who require a wide range of integrations and have the technical know-how to manage a more complex setup.
