It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.
A. Vahl | Founder and CEO, Vahl Ads
Adriel has been a life-saver in turning our client data into storytelling reports.
A. Vahl | Founder and CEO, Vahl Ads
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts. We know where the money goes and can reconcile that in one view, which is awesome. You don’t have to check a ton of ad platform dashboards every morning. You simply log into Adriel and check it there.
Alex Eriksson | Founder and CEO, Anabolic Health
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
Tableau offers pricing tiers for data analysts, editors, and viewers but the final cost can be anywhere between $5000-$6000 when combined with implementation and maintenance fees.
Adriel's pricing model was built with marketing agencies in mind and is a lot leaner. You can get started at $299 per month, connect to 650+ data sources and build and share unlimited reports. Pricing is also flexible to accommodate different agency and brand needs. See this page for a full breakdown.
Tableau is an enterprise-level data analytics and business intelligence software. Here are some benefits:
But while Tableau is a powerful data analytics tool, it might not be the right fit for digital marketers.
We’ve talked to thousands of marketers and here are the main problems they’re facing with Tableau:
Although Tableau is one of the most popular data visualization and BI tools on the market, configuring Tableau is no easy feat, and requires SQL knowledge.
If you are a digital marketer or marketing agency looking for a simple, user-friendly, and real-time marketing dashboard, here are five industry-leading BI tools we recommend instead:
Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.
Adriel Features:
✅ 650+ easy data connectors through APIs
✅ Real-time, interactive marketing dashboards
✅ Custom alerts and metrics
✅ ETL and data prep
✅ Custom reports and dashboards
✅ Marketing reporting templates
✅ Ad creative insights
✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)
Cost: From US$299 with custom scalable pricing options
DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.
DashThis Features:
✅ 34+ data connectors
✅ Custom metrics
✅ Custom dashboards
Cost: From $33/mo/3 dashboards to $1000+/mo
Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.
Google Data Studio Features:
✅ 150+ data connectors
✅ Customizable dashboards
✅ Real-time collaboration
Cost: Free for basic use but advanced connectors may incur a fee.
Whatagraph is a cloud-based reporting platform designed to simplify the process of generating marketing performance reports. It offers a range of pre-built templates and widgets, making it easy for users to create visually appealing, customized reports. The platform integrates with various data sources, allowing for real-time data visualization and sharing capabilities.
Whatagraph Features:
✅ 40+ data integrations
✅ Custom metrics
✅ Custom reports
Cost: From $223 to $585+/mo
AgencyAnalytics is an all-in-one business intelligence and reporting tool for SMBs and marketing agencies. It allows you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.
AgencyAnalytics Features:
✅ 75+ data connectors
✅ Real-time dashboards
✅ Custom, whitelabeled reports
Cost: From $12/mo/campaign to $900+/mo
Microsoft Power BI is business analytics platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—the Power BI platform enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.
Microsoft Power BI features:
✅ 100+ data connectors
✅ Real-time dashboards
✅ ETL and data prep
✅ Custom alerts and metrics
Cost: $14/user/mo or $6800+/capacity/month
For a full breakdown, please check out this Tableau alternatives article.
Here’s why Adriel is the best alternative to Tableau software:
On Adriel, you can set up dashboards in less than a week through 650+ no-code data connectors. Adriel automatically visualizes analysis-ready data in minutes. You don’t need to have SQL or data science knowledge at all. You also don’t need to hire any external “dashboard experts” to start seeing your data.
Adriel offers pre-made templates and drag-and-drop widgets so you can build and share visually appealing reports within minutes. What’s more, you can customize both your static reports and live dashboards on Adriel. Add your client’s or brand’s colors, visuals, and images and truly make your workspace your own.
Adriel is more than just a data visualization tool — you can edit your cross-channel campaigns directly from the dashboard. Reallocate budgets, activate or deactivate campaigns, and schedule ad creatives, with changes automatically applied across all channels.
Stay on top of ad performance 24/7 with real-time alerts which notify you of every performance change based on preset commands. Customize your alerts for specific data sources, campaigns, ad sets, individual ads, or custom metrics, and make quick budget adjustments to optimize ROI.
Cherry on the top? Adriel’s Creative Intelligence Suite shows you granular ad creative insights that you can’t get anywhere else. See which keywords, colors, and emojis drive engagement and conversions on your ads, and use them in your future campaigns. Drive the highest ROI and satisfaction for your clients.
Grab a demo here.
Tableau and Microsoft Excel are both powerful tools for data analysis and visualization, but they have distinct differences in terms of functionality, use cases, and capabilities. Choosing between Excel and Tableau depends on the specific needs and complexity of your data analysis tasks.
Here are some key differences between Tableau and Excel:
1. Data Volume and Complexity:
2. Data Visualization:
3. Interactivity:
4. Data Modeling and Calculation:
5. Collaboration and Sharing:
6. Learning Curve:
7. Use Cases:
In summary, Excel is a versatile spreadsheet tool suitable for small to medium-sized datasets and basic data analysis, while Tableau is a powerful data visualization and business intelligence tool designed for handling larger datasets and creating interactive, visually rich dashboards and reports.
The Microsoft equivalent of Tableau is Microsoft Power BI. Both tools offer extensive integrations and support custom integrations, making them versatile for various data sources.
They share similar ease of use, which can be challenging for beginners. Both Tableau and Power BI provide account overviews of key metrics and support data blending and custom metrics.
However, Power BI distinguishes itself with real-time data refresh frequency and an alarm system for proactive monitoring, while Tableau lacks these features.
Additionally, Power BI excels in customer support quality compared to Tableau's slower support.
While both tools offer client reporting and a mobile app, Tableau allows for white labeling, unlike Power BI.
Cost-wise, Tableau can range up to $5000-$6000 per month, while Power BI offers a free version with limited capabilities and paid plans starting from $10 per user per month up to $8400+ per month, making it a more flexible option for various budgets.