Are you frustrated with Tableau?
Although Tableau is one of the most popular data visualization and BI tools on the market, configuring Tableau is no easy feat, and requires SQL knowledge.
If you are a digital marketer or marketing agency looking for a simple, user-friendly, and real-time marketing dashboard, you need a Tableau alternative.
At Adriel, we’ve worked with over 6,300 marketing agencies and brands and they are all looking for easy-to-use real-time automation software to see key advertising insights in one place.
Whether you’re choosing a marketing dashboard for the first time or looking for Tableau alternatives, here are five industry-leading tools we recommend instead:
Read on to get an in-depth comparison between Tableau and other software.
Tableau is a powerful business intelligence software but it might not be the right fit for digital marketers. It focuses solely on data visualization and lacks extra features for ad optimization, such as real-time alerts and report automation.
We’ve talked to thousands of marketers and here are the main problems they’re facing with Tableau:
We’ve explained why Tableau might not be the right fit for digital marketers. Here are five data visualization and BI software that fits much better for digital marketers.
Adriel is a marketing intelligence platform that compiles, analyzes, and visualizes data from ad platforms, analytics tools, and databases in real-time.
The best way to describe what Adriel does is a mix between Google Data Studio and Tableau; it’s a marketing-focused data visualization tool with a data pipeline built in and a sprinkling of fun features such as a creative intelligence suite that allows you to analyze your ad creatives on the dashboard.
Adriel is a complete no-code, plug-and-play tool; you don’t need to have any technical background or write any codes to get started. You can easily set up your data connections and see all your KPIs within minutes, even if you’re switching from another dashboard software.
Who is Adriel for?
Adriel is ideal for marketing agencies with more than 5 clients and brands with multichannel ad campaigns. Many of Adriel’s customers include marketers who are looking to replace their Tableau or Data Studio workflow.
How does Adriel work?
Getting started with Adriel is easy. You just need to:
Adriel vs. Tableau
Grow.com is a no-code, full-stack business intelligence tool combining data visualization and warehousing into a single easy-to-use platform. Features such as a real-time reports interface, advanced analytics, data modeling, and collaboration provide the hands-on tools needed to fuel growth and transform businesses through data-driven decision-making.
Like Tableau, Grow.com gives users the ability to connect to credible data sources, utilize data visualizations, predict possible trends, and analyze business standing. However, the platform maintains simplicity in its approach to business intelligence, giving teams the same solutions large enterprises get without the need for highly technical resources.
Who is Grow.com for?
Grow.com is primarily designed for small to medium-sized enterprises looking for easy-to-use data analytics, automated reporting, and data visualization tools that can be easily implemented into their business.
How does Grow.com work?
To get started with Grow.com, follow these steps:
Grow.com vs. Tableau
Microsoft Power BI is a suite of tools for business analytics and intelligence designed for everyday business users, marketers, and small to medium size agencies. It is particularly best for developers, analysts, IT, and other businesses to help visualize and analyze data on a unified, interactive interface.
Who is it for?
Microsoft Power BI is a comprehensive BI tool for the whole organization, including human resources, logistics, customer service, market analysis, and sales departments.
How does Microsoft Power BI work?
Microsoft Power BI is a suite of business intelligence tools that supports the stages of data processing, from sourcing to optimal decision-making. The platform itself is built on three key elements that are designed to let users create and share key business insights. These include the Power BI desktop application, SaaS-based Power BI Service, and Power BI mobile apps for iOS, Windows, and Android devices.
In addition to these three elements, Microsoft Power BI is also built on two other features known as the Power BI Report Builder and Power BI Report Server, where users can publish reports after creating them through Power BI Desktop.
Microsoft Power BI vs. Tableau
AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.
Who is it for?
AgencyAnalytics is primarily for digital marketing agencies, media companies, brands, multi-location franchises, and freelance marketers across all industries. The software is designed to help marketing agencies and freelancers track, manage, and report results to their clients.
How does AgencyAnalytics work?
To get started with AgencyAnalytics, follow these steps:
AgencyAnalytics vs. Tableau
Whatagraph is a cross-channel business reporting platform that helps users track, measure, and analyze marketing performance with their clients and teams. The platform allows teams to automatically extract complex data from all their marketing channels, create visual reports, and relevant KPIs in real-time.
The cross-channel tool was created with the goal of assisting marketing agencies and their clients, offering features such as weekly or monthly reports using data from multiple sources and automated workflows from marketing channels.
Who is it for?
Whatagraph is primarily catered to digital marketing agencies and their clients, with its automated cross-channel marketing reports answering the need of all agency workers from data analysts to CEOs.
How does Whatagraph work?
Users can get started with their first cross-channel marketing reports in minutes through Whatagraph’s easy-to-build, customizable, or readymade templates. With a range of templates to pick from, users can easily launch reports with insightful data analytics for clients.
The platform is built on hundreds of clients' reports that can be easily adjusted at any time, with functions for automated scheduling and live reporting with customizable date ranges available.
Whatagraph vs. Tableau
With a wide range of options available for marketing dashboards, it can become challenging to decide which platform is best suited for the unique needs of your organization. In this post, we explored the five best alternatives to Tableau and how you can benefit from implementing them in your business and marketing strategies.
If you are looking for a real-time dashboard that is easy to set up and design with an extensive range of data connections, Adriel is the right fit for you. Create compelling reports in minutes, streamline strategic data-driven decision-making, and improve business growth with Adriel.