Adriel brings in all the data I need to make effective decisions as a business owner.
Ingrid Carney | Founder & CEO, Ingrid & Isabel
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.
Paula Baker-Parkin | Digital Strategist, Nourish3d
Adriel’s automations are a game-changer. With their dashboard in hand, everyone on my team finally gets to do what they were hired for: analyzing and planning for further growth.
M. Park | CEO, Analogue Plus
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
Adriel has been a life-saver in turning our client data into storytelling reports.
A. Vahl | Founder and CEO, Vahl Ads
Opteo starts from $99/month for individuals or small businesses, and $799/month for enterprises. Keep in mind, however, that these prices are just for Google Ads reporting.
On Adriel, you can get data from 10 marketing channels for $299/month. Marketing agencies with hundreds of clients will prefer our Enterprise plan, which gives you access to 650+ data connectors. See this page for details.
Opteo is a specialized Google Ads reporting platform designed to help marketers optimize their digital marketing campaigns for better performance. It provides real-time data, actionable insights, and automated suggestions to improve your Google Ads campaigns, but it is not a multi-channel reporting tool.
If you’re looking for a robust reporting tool for all your online advertising campaigns, here are 4 best Opteo alternatives that better suit the purpose:
Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.
✅ 650+ easy data connectors through APIs, including email marketing, CRM, SEO, eCommerce, social media, and advertising platforms
✅ Real-time, interactive dashboards with drag-and-drop widgets
✅ Custom alerts and metrics
✅ ETL and data prep
✅ Custom reports and dashboards
✅ Marketing reporting templates
✅ Ad creative insights
✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)
Cost: US$299-$1499/month or custom pricing
DashThis is an online marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.
✅ 34+ data connectors
✅ Custom metrics
✅ Custom dashboards
Cost: From $33/mo/3 dashboards to $1000+/mo
Whatagraph is a cloud-based reporting platform designed to simplify the process of generating marketing performance reports. It offers a range of pre-built templates and widgets, making it easy for users to create visually appealing, customized reports. The platform integrates with various data sources, allowing for real-time data visualization and sharing capabilities.
✅ 40+ data integrations
✅ Custom metrics
✅ Custom reports
Cost: From $223 to $585+/mo
AgencyAnalytics is an all-in-one business intelligence and reporting tool for SMBs and marketing agencies. It allows you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.
✅ 75+ data connectors
✅ Real-time dashboards
✅ Custom, whitelabeled reports
Cost: From $12/mo/campaign to $900+/mo
But if you’re looking for a PPC optimization tool with more features and integrations, Optmyzr is one alternative:
Optmyzr is a PPC management software designed to streamline and optimize pay-per-click advertising campaigns. It offers a comprehensive suite of marketing tools that automate routine tasks, provide actionable insights, and facilitate strategic decision-making for PPC marketers. The platform is particularly useful for those who want to maximize the efficiency and effectiveness of their PPC campaigns across various advertising platforms, not just Google Ads.
✅ Integrates with Google Ads, Microsoft Bing Ads, Facebook Ads, and Amazon Ads
✅ Audit tools and interactive dashboards
✅ Google Ads API
✅ Reporting templates and widgets
Cost: From $208-$374 and up per month
Opteo’s capability is quite limited compared to enterprise-level PPC and marketing management tools like Adriel. Here are some benefits of choosing Adriel over Opteo:
To sum up, Adriel offers a more versatile, comprehensive SaaS for ad management across multiple channels, making it a superior alternative to Opteo.
The prices of Opteo alternative tools can depend on:
The cost of alternative tools to Opteo often scales with the number of users who will be accessing the platform. This is particularly important for agencies or larger marketing teams where multiple stakeholders need to have their own login credentials. Some platforms offer tiered pricing based on the number of user seats, making it a crucial factor to consider when budgeting for a marketing analytics tool.
The more data sources you need to integrate, the higher the potential cost. Some platforms charge extra for each additional data source you want to connect, while others offer a flat rate for unlimited integrations. Understanding your data integration needs upfront can help you choose a tool that offers the best value for your specific requirements.
The ability to create multiple reports and dashboards can also affect pricing. Some tools offer unlimited reports and dashboards as part of their package, while others may charge extra. If your organization relies heavily on data-driven insights and needs to generate a variety of reports frequently, this is an important cost factor to consider.
The range and sophistication of features can significantly impact the price of an Opteo alternative. Advanced functionalities like real-time alerts, data blending, and AI-driven insights often come at a premium.
It's essential to assess which features are absolutely necessary for your operations and which are nice-to-have, so you can make an informed decision that balances cost with capabilities.
For example, Adriel’s pricing works this way:
Check this page for a full breakdown.