Opteo vs. Adriel: Which Should You Choose?

Opteo is great if you're looking for a Google Ads reporting tool. But if you want a single source of truth to monitor, edit, and optimize ad campaigns from all your marketing channels, choose Adriel.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Opteo;1; false; Easy; true; Not real-time; false; false; true; true; true; true; true; High quality; Easy; From $129/mo to $999+/mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Opteo

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you can get data from all your marketing channels in one place. If there is an integration we don't support natively, just let us know and we'll build one for you.
Opteo only integrates with Google Ads and there are no custom integrations available.
Adriel brings in all the data I need to make effective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

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Strategize better with error-free insights
Adriel automatically merges data from multiple sources to form accurate datasets and custom metrics that you can track on your dashboard. Dive deeper into your data and make truly data-driven decisions.
There is no option to blend data and get custom metrics on Opteo.
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.

Paula Baker-Parkin | Digital Strategist, Nourish3d

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Manage all your campaigns in one place
No more jumping from platform to platform. Edit all your cross-channel ad campaigns directly on Adriel. Turn off underperforming ads, adjust ad spend, schedule creatives, and more with just a few clicks. Adriel automatically apply changes across all channels.
You'll only be able to edit Google Ads campaigns on Opteo.
Adriel’s automations are a game-changer. With their dashboard in hand, everyone on my team finally gets to do what they were hired for: analyzing and planning for further growth.

M. Park | CEO, Analogue Plus

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Never waste ad spend again with custom, real-time alerts
On Adriel, you can get notified in real-time for every single performance change. Apply alerts to specific data sources, campaigns, ad sets, individual ads, or custom metrics, and re-shuffle budget to optimize for ROI.
You'll only get alerts for your Google Ads campaigns on Opteo.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Create white-labeled reports in a few clicks
Customize marketing reports (not just Google Ads reports) with brand names, logos, and colors of each individual client. Download white-labeled reports as PDF or CSV files, or share unique links to a real-time dashboard.
You can whitelabel reports on Opteo too, but only for Google Ads reports.
Adriel has been a life-saver in turning our client data into storytelling reports.

A. Vahl | Founder and CEO, Vahl Ads

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Thank you Supermetrics & Data Studio for your years of kind services, but it’s time for me to move on!
Alex Eriksson
Founder & CEO, Anabolic Health
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
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You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Opteo starts from $129/month for individuals or small businesses with $25,000 ad spend, and $999/month and up for enterprises. Keep in mind, however, that these prices are just for Google Ads reporting.

On Adriel, you can get data from 10 marketing channels for $299/month. Marketing agencies with hundreds of clients will prefer our Enterprise plan, which gives you access to 650+ data connectors. See this page for details.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
What are the pros and cons of Opteo?

Opteo is a specialized Google Ads reporting platform designed to help marketers optimize their digital marketing campaigns for better performance. It provides real-time data, actionable insights, and automated suggestions to improve your Google Ads campaigns, but it is not a multi-channel reporting tool.


  • Real-time Google Ads data for quick decision-making.
  • Automated suggestions to improve marketing campaign performance.
  • User-friendly interface designed specifically for Google Ads.
  • Focused metrics and KPIs relevant to Google Ads campaigns.


  • Limited to Google Ads, not suitable for multi-channel reporting.
  • May lack some advanced features found in more comprehensive PPC management software.
  • Not ideal for those who manage campaigns across multiple platforms.
  • No custom alert functions for real-time monitoring.
What are Opteo alternatives?

If you’re looking for a robust reporting tool for all your online advertising campaigns, here are 4 best Opteo alternatives that better suit the purpose:


Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors through APIs, including email marketing, CRM, SEO, eCommerce, social media, and advertising platforms

✅ Real-time, interactive dashboards with drag-and-drop widgets

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options


DashThis is an online marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo


Whatagraph is a cloud-based reporting platform designed to simplify the process of generating marketing performance reports. It offers a range of pre-built templates and widgets, making it easy for users to create visually appealing, customized reports. The platform integrates with various data sources, allowing for real-time data visualization and sharing capabilities.

Whatagraph Features:

✅ 40+ data integrations

✅ Custom metrics

✅ Custom reports

Cost: From $223 to $585+/mo


AgencyAnalytics is an all-in-one business intelligence and reporting tool for SMBs and marketing agencies. It allows you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.  

AgencyAnalytics Features:

✅ 75+ data connectors

✅ Real-time dashboards

✅ Custom, whitelabeled reports

Cost: From $12/mo/campaign to $900+/mo

But if you’re looking for a PPC optimization tool with more features and integrations, Optmyzr is one alternative:


Optmyzr is a PPC management software designed to streamline and optimize pay-per-click advertising campaigns. It offers a comprehensive suite of marketing tools that automate routine tasks, provide actionable insights, and facilitate strategic decision-making for PPC marketers. The platform is particularly useful for those who want to maximize the efficiency and effectiveness of their PPC campaigns across various advertising platforms, not just Google Ads.

Optmyzr Features:

✅ Integrates with Google Ads, Microsoft Bing Ads, Facebook Ads, and Amazon Ads

✅ Audit tools and interactive dashboards

✅ Google Ads API

✅ Reporting templates and widgets

Cost: From $208-$374 and up per month

What are the benefits of using Opteo alternatives?

Opteo’s capability is quite limited compared to enterprise-level PPC and marketing management tools like Adriel. Here are some benefits of choosing Adriel over Opteo:

  • Comprehensive Data Integration: Adriel offers 650+ integrations, covering all your marketing channels, whereas Opteo is limited to Google Ads.
  • Accurate, Actionable Insights: Adriel's platform automatically harmonizes data from multiple sources, enabling precise, data-driven strategies. Opteo doesn't offer data blending or custom metrics.
  • One-Stop Campaign Management: Manage all your ad campaigns across multiple channels directly from Adriel's dashboard, a feature not available in Opteo, which only supports Google Ads.
  • Real-Time Alerts: Adriel provides immediate, customizable alerts for any performance change across all your channels, unlike Opteo, which only alerts you for Google Ads campaigns.
  • Flexible White-Labeling: Adriel allows you to easily create white-labeled reports for any user, while Opteo restricts this feature to enterprises with a minimum monthly ad spend of $1,000,000.

To sum up, Adriel offers a more versatile, comprehensive SaaS for ad management across multiple channels, making it a superior alternative to Opteo.

Grab a demo here.

How is the price of an Opteo alternative determined?

The prices of Opteo alternative tools can depend on:

The number of user seats

The cost of alternative tools to Opteo often scales with the number of users who will be accessing the platform. This is particularly important for agencies or larger marketing teams where multiple stakeholders need to have their own login credentials. Some platforms offer tiered pricing based on the number of user seats, making it a crucial factor to consider when budgeting for a marketing analytics tool.

The number of data integrations you need

The more data sources you need to integrate, the higher the potential cost. Some platforms charge extra for each additional data source you want to connect, while others offer a flat rate for unlimited integrations. Understanding your data integration needs upfront can help you choose a tool that offers the best value for your specific requirements.

The number of reports and dashboards

The ability to create multiple reports and dashboards can also affect pricing. Some tools offer unlimited reports and dashboards as part of their package, while others may charge extra. If your organization relies heavily on data-driven insights and needs to generate a variety of reports frequently, this is an important cost factor to consider.

The variety and quality of features

The range and sophistication of features can significantly impact the price of an Opteo alternative. Advanced functionalities like real-time alerts, data blending, and AI-driven insights often come at a premium.

It's essential to assess which features are absolutely necessary for your operations and which are nice-to-have, so you can make an informed decision that balances cost with capabilities.

You can check this page for a full breakdown of the features you can access on each tier of your Adriel plan.

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