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Considering Whatagraph? Drive growth with Adriel instead.

Whatagraph is great if you want to visualize data from a select group of platforms. But if you're a marketing agency or brand looking to manage all your marketing campaigns across all the platforms you're present on, Adriel is perfect.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs.ย 

Whatagraph

Spend more time growing your business and let Adriel handle the rest.
Adriel
Integrations
650+
Custom integrations
Ease of use
Easy
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Easy
Cost (in US dollars)
From $299/month
Whatagraph;40+; true; Easy; true; Not real-time; true; true; false; false; false; true; true; High quality; Easy; From $249 to $500+/mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Whatagraph

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you'll be able to connect to all the marketing channels you need. And if there is an integration we don't support natively, just let us know and we'll build one for you.
You can only integrate with 40+ platforms natively on Whatagraph. Although a GoogleSheets integration and custom APIs are available, this can take a longer time to implement and you may not be able to get all the data you need.
Adriel brings in all the data I need to makeeffective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

Browse Integrations
Design advanced dashboards without the headache
Use our pre-made templates to design dashboards instantly, and choose from 30+ interactive widgets and charts for further customization. Group and filter campaigns by channel, location, product, or any other category with our custom breakdowns, and dive deeper into your data. White label as you please!
While Whatagraph also provides easy to use templates, its data processing and filtering features can quickly become limited depending on the level of insight your business needs. If you are a medium or large size business with advanced data needs, Whatagraph may not be the tool for you.
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.

A. Vahl | Founder and CEO, Vahl Ads

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Manage all your campaigns in one place
No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.
Whatagraph is purely a data visualization tool. There's no option to edit your campaigns directly on the platform.
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts โ€“ you donโ€™t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.

Alex Eriksson | Founder and CEO, Anabolic Health

Get a Demo
Never waste ad spend again with custom alerts
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
You cannot set custom alerts on Whatagraph.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

Get a Demo
Maximize ROAS with creatives that converts
Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.
There's no way to access ad creative intelligence on Whatagraph. This is a feature unique to Adriel.
Adrielโ€™s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

Get a Demo
Adriel is the number one salesman for my agency. The level of service and transparency it brings for my clients is simply unmatched.
P. Townley Jones
Founder, Paparico Marketing Agency
Get a Demo

Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 30 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Whatagraph starts from $249/month (as of January 2024) for 20 source credits and 5 users. If you'd like more source credits and user seats, it can go up to $500 or more per month.

Adriel starts from $299/month with custom pricing for marketing agencies. You will not be obligated to sign a 12-month contract although you can if you wish. See this page for a full price list.

Take control of your marketing data today

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FAQs

All your questions answered. And if you canโ€™t find it here, chat to our friendly team.
Adriel
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 30 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
Whatagraph
Who are the competitors of Whatagraph?

Whatagraph is a cloud-based SaaS platform with the following functionalities:

  • User-friendly: Connect your marketing sources directly to the platform seamlessly.
  • Beautiful visuals in minutes: Instantly generate and create graphs, and custom and white-label reports, using built-in data visualization tools and pre-made dashboard templates.
  • Collaborative: Share insights with clients and team members quickly.

But it has its limitations:

  • Few integrations: While it offers real-time integrations, they are limited to a few apps.
  • No custom alerts: It doesnโ€™t alert you when your metrics are above or below your target KPIs.
  • No suggestions for growth.
  • It doesnโ€™t offer access to ad creative intelligence, a feature that analyzes your ad creatives and tests or edits them directly in-platform.

Here are the competitors of Whatagraph that address these limitations:

Adriel

โ€Adriel is a marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

โœ… 650+ easy data connectors

โœ… Real-time, interactive dashboards

โœ… Custom alerts

โœ… Custom metrics and data blending

โœ… Custom whitelabeled dashboards and reports

โœ… Ad creative insights

โœ… Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: US$299-$1499/month or custom pricing

AgencyAnalytics

โ€AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time. ย 

AgencyAnalytics Features:

โœ… 75+ data connectors

โœ… Real-time dashboards

โœ… Custom, whitelabeled reports

Cost: From $12/mo/campaign to $900+/mo

Google Data Studio (now Looker Studio)

โ€Google Data Studio serves as a centralized platform for data visualization and reporting. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

โœ… 510+ data connectors

โœ… Customizable dashboards

โœ… Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

Supermetrics

โ€Supermetrics is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed to aggregate data from various marketing platforms and funnel it into a centralized data warehouse or analytics platform. Unlike reporting and visualization tools, its primary function is to automate the data collection and transformation process.

Supermetrics Features:

โœ… 100+ data connectors

โœ… Data transformation

โœ… Reporting and whitelabeling

Cost: $39/data source or up to ~$2000/mo

TapClicks

โ€TapClicks is a business intelligence tool that empowers organizations to make data-driven decisions by providing comprehensive analytics and reporting capabilities. It centralizes data from multiple marketing channels and platforms, offering a unified view of key performance indicators.

TapClicks Features:

โœ… 200+ data connectors

โœ… Real-time dashboards

โœ… Custom alerts

โœ… Custom, whitelabeled reports

Cost: From $499/mo to custom pricing

That said, Adriel is the best Whatagraph alternative.

It is a marketing platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace.

With Adriel, marketers can get more returns from their digital marketing campaigns by:

โœ… Moving away from Excel spreadsheets

โœ… Eliminating repetitive manual tasks

โœ… Creating custom reports

โ€Grab a demo here.

What is the main difference between Whatagraph and other competitors?

The main differences between Whatagraph and the competitors listed above are:

User-Friendliness: Whatagraph is designed for seamless connection to marketing sources and offers user-friendly visuals, while competitors offer varying degrees of user experience.

Limited Integrations: Whatagraph has fewer real-time integrations compared to competitors like Adriel, which has 650+ data connectors, or Google Data Studio with 510+.

No Custom Alerts: Unlike competitors such as Adriel and TapClicks that offer custom alerts, Whatagraph lacks this feature.

No Growth Suggestions or Ad Creative Intelligence: Whatagraph does not offer suggestions for growth or ad creative intelligence, features that are available in platforms like Adriel.

Collaboration: Whatagraph allows for quick sharing of insights, similar to the real-time collaboration offered by Google Data Studio.

Cost: Whatagraph's pricing is not mentioned, but competitors range from $12/mo/campaign to custom pricing up to ~$2000/mo.

Focus on Visuals: Whatagraph emphasizes beautiful visuals and pre-made templates, whereas competitors like Supermetrics focus more on data pipeline and transformation.

No In-Platform Ad Editing: Unlike Adriel, which allows for editing multichannel campaigns directly from the platform, Whatagraph lacks this feature.

What is the cost of Whatagraph?

Whatagraphโ€™s pricing plans start at $223/month, but you will need to sign a 12-month contract and pay for the year upfront.

โœ–
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