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Thinking of Improvado? Try Adriel instead.

Improvado is great for businesses that want to import their marketing data to databases or BI tools and have time to spare for a months-long implementation. But if you're an agency or brand wanting a seamless dashboard that connects, visualizes, and monitors all your ad campaigns in real-time, choose Adriel.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 

Improvado

Spend more time growing your business and let Adriel handle the rest.
Adriel
Integrations
650+
Custom integrations
Ease of use
Easy
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Easy
Cost (in US dollars)
From $299/month
Improvado;500+; true; Medium; true; Real-time; true; true; false; false; false; true; true; High quality; Hard; From $999~$5000/mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Improvado

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you'll be able to connect to all the marketing channels you need. And if there is an integration we don't support natively, just let us know and we'll build one for you.
Improvado only offers 500+ native integrations although they can also build custom connections for you. The integration process is also more complex and time-consuming.
Adriel brings in all the data I need to makeeffective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

Browse Integrations
See all your KPIs in one place, fast
Use our pre-made templates to design real-time dashboards instantly, and choose from 30+ interactive widgets and charts for further customization. Group and filter campaigns by channel, location, product, or any other category with our custom breakdowns, and dive deeper into your data. White label as you please with no extra BI tool needed.
To see your KPIs and metrics, you'll need to stream multiple sets of data from Improvado into a BI platform like Tableau. This is difficult and time-consuming, taking anywhere from days or even months.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

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Manage all your campaigns in one place
No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.
Improvado is purely a data pipeline tool. There's no option to edit your campaigns directly on the platform.
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.

Alex Eriksson | Founder and CEO, Anabolic Health

Get a Demo
Never waste ad spend again with custom alerts
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
Improvado functions as a data pipeline, which implies that the data passes solely through Improvado before being delivered to your business intelligence platform. If you want to establish customized alerts, you will require a business intelligence platform that supports this feature.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with creatives that converts
Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.
Improvado supports ad-creative level granularity but you will not find ad creative insights or advanced creative performance reporting.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

Get a Demo
Thank you Supermetrics & Data Studio for your years of kind services, but it’s time for me to move on!
Alex Eriksson
Founder & CEO, Anabolic Health
Get a Demo

Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 30 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Improvado's pricing is hidden behind a "Contact Us" wall, but the total cost can be anywhere between $2,000-$5,000 per month.

Adriel's pricing model is a lot leaner. Starting at $299 a month, you can connect to 650+ data sources and build and share unlimited reports. See this page for a full breakdown.

Take control of your marketing data today

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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.
Adriel
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 30 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
Improvado
What is Improvado's pricing?

Improvado's pricing model is based on the specific needs and scale of each business. Pricing plans can vary depending on factors such as the number of data sources, connectors, and functionalities required.

Their official pricing is hidden behind a “Contact us” wall as of September 2023, but based on online reviews, it can cost anywhere between $999-$5000/mo.

Adriel's pricing is a lot leaner, starting from $299/month to $1499/month for pro users.

How does Improvado work?

Improvado functions as a data integration and ETL (Extract, Transform, Load) platform. It seamlessly connects with a wide array of data sources, including Google Analytics, Google Ads, Facebook Ads, CRM systems, marketing platforms, and more. Through APIs and data connectors, Improvado extracts raw data, transforms it into a structured format, and loads it into a data warehouse or visualization tool.

What is Improvado used for?

Improvado is a data pipeline tool for businesses that want to import their marketing data to databases or BI tools like Tableau, Looker, and Power BI.

However, it is NOT a data visualization or a business intelligence platform.

Even if you connect your channels to Improvado, you cannot immediately see metrics and insights, unless you import your data into a BI tool as mentioned above. This adds an extra layer of complexity and months of implementation time.

These data pipeline tools are also usually very expensive and are not great choices for small businesses, start-ups, eCommerce brands, and lean marketing teams.

What are the benefits of Improvado?

As a data pipeline tool, Improvado offers a host of advantages, including:

  • Efficiency: Automate data extraction, transformation, and loading processes.
  • Data Accuracy: Ensure data integrity and accuracy through structured ETL pipelines.
  • Real-Time Insights: Access real-time data updates for timely decision-making.
  • Integration Power: Seamlessly connect with various data sources and visualization tools.
  • Ease of Use: Benefit from Improvado's user-friendly interface and intuitive functionality.

However, as a marketing dashboard software, it doesn’t quite measure up:

  • Limited Native Integrations: Improvado offers only 300+ native integrations, making it less versatile compared to other platforms with more extensive integration options.
  • Complex Integration Process: Setting up connections in Improvado is not straightforward and can be time-consuming, adding to the overall operational burden.
  • Not a Visualization Tool: Improvado is solely a data pipeline tool, requiring you to use another BI platform like Tableau for data visualization. This adds complexity and time to the process.
  • No Native Alerting: While Improvado can pass data to a BI platform, it doesn't offer custom alerting capabilities. You'll need a separate BI platform that supports this feature, adding another layer of complexity.
  • Lacks Creative Insights: Although Improvado supports ad-creative level granularity, it doesn't offer advanced creative performance reporting or insights, limiting its utility for in-depth ad analysis.
Don't Go!
Book a 1:1 Demo Instead.
We’ll help you optimize your Ad Operations processes and save thousands of dollars every month on ad spend and reporting.
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