Improvado vs. Adriel: Which Should You Choose?

Improvado's pricing model is based on the specific needs and scale of each business. Pricing plans can vary depending on factors such as the number of data sources, connectors, and functionalities required.

Their official pricing is hidden behind a “Contact us” wall as of September 2023, but based on online reviews, it can cost anywhere between $999-$5000/mo.

Adriel's pricing is a lot leaner, starting from $299/month and including custom scalable pricing options for bigger teams.

Improvado functions as a data integration and ETL (Extract, Transform, Load) platform. It seamlessly connects with a wide array of data sources, including Google Analytics, Google Ads, Facebook Ads, CRM systems, marketing platforms, and more. Through APIs and data connectors, Improvado extracts raw data, transforms it into a structured format, and loads it into a data warehouse or visualization tool.

Improvado is a data pipeline tool for businesses that want to import their marketing data to databases or BI tools like Tableau, Looker, and Power BI.

However, it is NOT a data visualization or a business intelligence platform.

Even if you connect your channels to Improvado, you cannot immediately see metrics and insights, unless you import your data into a BI tool as mentioned above. This adds an extra layer of complexity and months of implementation time.

These data pipeline tools are also usually very expensive and are not great choices for small businesses, start-ups, eCommerce brands, and lean marketing teams.

As a data pipeline tool, Improvado offers a host of advantages, including:

• Efficiency: Automate data extraction, transformation, and loading processes.
• Data Accuracy: Ensure data integrity and accuracy through structured ETL pipelines.
• Real-Time Insights: Access real-time data updates for timely decision-making.
• Integration Power: Seamlessly connect with various data sources and visualization tools.
• Ease of Use: Benefit from Improvado's user-friendly interface and intuitive functionality.

However, as a marketing dashboard software, it doesn’t quite measure up:

• Limited Native Integrations: Improvado offers only 300+ native integrations, making it less versatile compared to other platforms with more extensive integration options.
• Complex Integration Process: Setting up connections in Improvado is not straightforward and can be time-consuming, adding to the overall operational burden.
• Not a Visualization Tool: Improvado is solely a data pipeline tool, requiring you to use another BI platform like Tableau for data visualization. This adds complexity and time to the process.
• No Native Alerting: While Improvado can pass data to a BI platform, it doesn't offer custom alerting capabilities. You'll need a separate BI platform that supports this feature, adding another layer of complexity.
• Lacks Creative Insights: Although Improvado supports ad-creative level granularity, it doesn't offer advanced creative performance reporting or insights, limiting its utility for in-depth ad analysis.