Adriel brings in all the data I need to makeeffective decisions as a business owner.
Ingrid Carney | Founder & CEO, Ingrid & Isabel
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.
Leslie Lee | Director of Analytics, Incus Services
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.
Alex Eriksson | Founder and CEO, Anabolic Health
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
Improvado's pricing is hidden behind a "Contact Us" wall, but the total cost can be anywhere between $2,000-$5,000 per month.
Adriel's pricing model is a lot leaner. Starting at $299 a month, you can connect to 650+ data sources and build and share unlimited reports. See this page for a full breakdown.
Improvado's pricing model is based on the specific needs and scale of each business. Pricing plans can vary depending on factors such as the number of data sources, connectors, and functionalities required.
Their official pricing is hidden behind a “Contact us” wall as of September 2023, but based on online reviews, it can cost anywhere between $999-$5000/mo.
Adriel's pricing is a lot leaner, starting from $299/month to $1499/month for pro users.
Improvado functions as a data integration and ETL (Extract, Transform, Load) platform. It seamlessly connects with a wide array of data sources, including Google Analytics, Google Ads, Facebook Ads, CRM systems, marketing platforms, and more. Through APIs and data connectors, Improvado extracts raw data, transforms it into a structured format, and loads it into a data warehouse or visualization tool.
Improvado is a data pipeline tool for businesses that want to import their marketing data to databases or BI tools like Tableau, Looker, and Power BI.
However, it is NOT a data visualization or a business intelligence platform.
Even if you connect your channels to Improvado, you cannot immediately see metrics and insights, unless you import your data into a BI tool as mentioned above. This adds an extra layer of complexity and months of implementation time.
These data pipeline tools are also usually very expensive and are not great choices for small businesses, start-ups, eCommerce brands, and lean marketing teams.
As a data pipeline tool, Improvado offers a host of advantages, including:
However, as a marketing dashboard software, it doesn’t quite measure up: