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Thinking about Sprinklr? Try Adriel instead.

Sprinklr is great for enterprises looking for a unified customer experience management platform. But if you want a fast and easy Ad Operations platform to manage all your ad campaigns, monitor KPIs in real-time, and create white-labeled reports, Adriel is for you.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Sprinklr;100+; true; Hard; true; Real-time; true; false; true; true; true; true; false; Slow; Hard; $249/month for self-service up to 10,000+/month custom pricing
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Sprinklr

On Adriel, you can:
Get real-time data from all your channels
With over 650+ integrations available on Adriel, you can get your data from all your channels, including ad platforms, eCommerce apps, and analytics tools. If there's an integration we don't support natively, just let us know and we'll build you one.
Sprinklr supports integrations with 100+ platforms, 30 of which are social channels.
Adriel brings in all the data I need to make effective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

Browse Integrations
Design dashboards without the headache
Adriel is extremely easy to use. Once your channels are connected, design your dashboard with our pre-made templates and analyze insights right away. Or, start from a blank page and choose from 30+ visualization widgets and chart types.
Sprinklr is a CXM-focused tool with a lot more complicated features, taking marketers months to learn. Sprinklr also doesn't offer ready-made templates.
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.

A. Vahl | Founder and CEO, Vahl Ads

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Enterprise-grade service, without the Enterprise price-point
Although it’s easy to get started with Adriel, we have subscription plans that allow you to leverage our engineers for free to help you build custom dashboards or reports. Most custom dashboards can be delivered within 48 hours!
Sprinklr is complex software with steep implementation fees which sometimes requires on-premise engineers to onboard your team.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

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Never waste ad spend again with custom alerts
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
On Sprinklr, you can only set alerts for brand mentions on social media platforms. This is not enough to stay on top of all your marketing investments.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Create and share beautiful white-labeled reports in a few clicks
See beautifully summarized real-time reports every time you log into Adriel--no manual action is needed. White label your reports in minutes and share with executives or clients as PDF, CSV, or live links.
Sprinklr does not prominently advertise a white-labeling feature for its reports.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel has been a total game-changer. Before, it took our account managers and analytics team hours to build and standardize reports. Now, reports are ready as soon as we log in to our workspace. Our clients are thrilled with our delivery speed.
Z. Kelsey
Founder and CEO, Hooked Advertising
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 30 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Sprinklr is an enterprise-grade tool, and can cost up to $10,000 per month. Actual pricing is hidden behind a "Request demo" wall although they do offer a self-service plan at $249/month.

Adriel's pricing model was built for marketing agencies and mid to large businesses. For $1499 a month, you can connect to 650+ data sources and build and share unlimited reports. Pricing is also flexible to accommodate different agency needs. See this page for a full breakdown.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 30 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
What is Sprinklr?

Sprinklr is a comprehensive customer experience management platform headquartered in New York City. This cloud-based SaaS platform is best known as a social media management platform designed to help businesses, from startups to enterprises, manage customer interactions across multiple social media channels, all from one unified platform.

What are Sprinklr's features?

Sprinklr offers a plethora of features and functionalities that make it a go-to choice for customer experience excellence:

  • Social Media Management: Control and manage your social media presence effortlessly. Schedule posts, engage with your audience, and monitor your brand's reputation on various platforms.
  • Social Listening: Gain valuable insights into what your customers are saying about your brand online. Monitor trends, track sentiment, and stay ahead of the curve.
  • Customer Relationship Management (CRM): Strengthen your customer relationships with Sprinklr's CRM capabilities. Manage leads, resolve issues, and nurture long-lasting connections.
  • Content Marketing: Craft and distribute compelling content across your social networks. Enhance your brand's visibility and drive engagement.
  • Chatbots: Leverage AI-driven chatbots for real-time customer support and assistance. Keep your customers satisfied around the clock.
  • Digital Asset Management: Organize, store, and share your digital assets seamlessly. Say goodbye to scattered files and documents.
  • Actionable Insights: Make data-driven decisions with Sprinklr's robust analytics and reporting. Monitor your key metrics and derive actionable insights.

Sprinklr is a great unified CXM tool but if you’re looking for an all-in-one marketing analytics and BI dashboard, Adriel is the better choice.

Is Sprinklr free to use?

Sprinklr is not a free platform. Its pricing starts from $299 for its self-service platform, and a “custom quote” for enterprise plans.

How much does Sprinklr cost per month?

Sprinklr pricing for its self-service products (Sprinklr Service and Sprinklr Social) cost $249/seat/month, and $299/seat/month, respectively.

You can request a custom quote for its enterprise and advanced plans, including Sprinklr Insights and Sprinklr Marketing.

As an enterprise-grade tool, Sprinklr can cost up to $10,000 per month.

In contrast, with Adriel, you can access a library of 650+ data sources and build and share unlimited reports for as little as $299 per month. Pricing is also flexible to accommodate different agency and small business needs.

Check this page for a full breakdown of Adriel pricing details.

How does Sprinklr compare to competitors?

If you’re looking for Sprinklr alternatives with more functionalities, here are a few of them:


Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options


DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo


Tableau is a leading business intelligence tool specifically designed for enterprises, offering robust data visualization and analytics capabilities. It enables organizations to aggregate and analyze data from various sources, transforming raw data into actionable insights through interactive dashboards and reports.

Tableau Features:

✅100+ data connectors

✅Custom metrics and data blending

✅Performance alerts

✅Custom, whitelabeled reports

Cost: Up to $5000-$6000/mo

Google Data Studio (Looker Studio)

Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

Microsoft Power BI

Microsoft Power BI is business analytics platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI features:

✅ 100+ data connectors

✅ Real-time dashboards

✅ ETL and data prep

✅ Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month

Who does Sprinklr compete with?

Consider Adriel as a Sprinklr alternative. Here are key points highlighting why Adriel stands out:

Get Real-Time Data from All Your Channels:

Adriel offers over 650+ integrations, ensuring you can access data from various marketing channels and tools.

On the other hand, Sprinklr only supports 30+ marketing channels, most of which are social platforms. The software also doesn't offer custom integrations.

Design Advanced Dashboards Without Hassle:

Adriel's user-friendly interface simplifies dashboard creation, with pre-made templates and 30+ visualization widgets and chart types.

Sprinklr, in contrast, is more complex and lacks ready-made templates, requiring a longer learning curve.

Enterprise-Grade Service Without Enterprise Pricing:

Adriel provides accessible subscription plans with the option to leverage engineers for free assistance in building custom dashboards or reports.

Meanwhile, Sprinklr's implementation can be complex and costly, potentially requiring on-premise engineers.

Custom Alerts to Prevent Ad Spend Waste:

Adriel offers real-time alerts that can be customized across various data sources, campaigns, and ad levels, enabling immediate response to changing KPI trends.

On the other hand, Sprinklr's alert capabilities are limited to brand mentions on social media, making it insufficient for comprehensive marketing investment monitoring.

Effortless Creation and Sharing of White-Labeled Reports:

Adriel automatically generates beautifully summarized real-time reports, requiring no manual intervention, while Sprinklr lacks the option to white-label reports.

Don't Go!
Book a 1:1 Demo Instead.
We’ll help you optimize your Ad Operations processes and save thousands of dollars every month on ad spend and reporting.
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