Sprinklr vs. Adriel: Which Should You Choose?

Sprinklr is a comprehensive customer experience management platform headquartered in New York City. This cloud-based SaaS platform is best known as a social media management platform designed to help businesses, from startups to enterprises, manage customer interactions across multiple social media channels, all from one unified platform.

Sprinklr offers a plethora of features and functionalities that make it a go-to choice for customer experience excellence:

• Social Media Management: Control and manage your social media presence effortlessly. Schedule posts, engage with your audience, and monitor your brand's reputation on various platforms.
• Social Listening: Gain valuable insights into what your customers are saying about your brand online. Monitor trends, track sentiment, and stay ahead of the curve.
• Customer Relationship Management (CRM): Strengthen your customer relationships with Sprinklr's CRM capabilities. Manage leads, resolve issues, and nurture long-lasting connections.
• Content Marketing: Craft and distribute compelling content across your social networks. Enhance your brand's visibility and drive engagement.
• Chatbots: Leverage AI-driven chatbots for real-time customer support and assistance. Keep your customers satisfied around the clock.
• Digital Asset Management: Organize, store, and share your digital assets seamlessly. Say goodbye to scattered files and documents.
• Actionable Insights: Make data-driven decisions with Sprinklr's robust analytics and reporting. Monitor your key metrics and derive actionable insights.

Sprinklr is a great unified CXM tool but if you’re looking for an all-in-one marketing analytics and BI dashboard, Adriel is the better choice.

Sprinklr is not a free platform. Its pricing starts from $299 for its self-service platform, and a “custom quote” for enterprise plans.

Sprinklr pricing for its self-service products (Sprinklr Service and Sprinklr Social) cost $249/seat/month, and $299/seat/month, respectively.

You can request a custom quote for its enterprise and advanced plans, including Sprinklr Insights and Sprinklr Marketing.

As an enterprise-grade tool, Sprinklr can cost up to $10,000 per month.

In contrast, with Adriel, you can access a library of 650+ data sources and build and share unlimited reports for as little as $299 per month. Pricing is also flexible to accommodate different agency and small business needs.

Check this page for a full breakdown of Adriel pricing details.

If you’re looking for Sprinklr alternatives with more functionalities, here are a few of them:

Adriel

Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options

DashThis

DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo

Tableau

Tableau is a leading business intelligence tool specifically designed for enterprises, offering robust data visualization and analytics capabilities. It enables organizations to aggregate and analyze data from various sources, transforming raw data into actionable insights through interactive dashboards and reports.

Tableau Features:

✅100+ data connectors

✅Custom metrics and data blending

✅Performance alerts

✅Custom, whitelabeled reports

Cost: Up to $5000-$6000/mo

Google Data Studio (Looker Studio)

Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

Microsoft Power BI

Microsoft Power BI is business analytics platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI features:

✅ 100+ data connectors

✅ Real-time dashboards

✅ ETL and data prep

✅ Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month

Consider Adriel as a Sprinklr alternative. Here are key points highlighting why Adriel stands out:

Get Real-Time Data from All Your Channels:

‍Adriel offers over 650+ integrations, ensuring you can access data from various marketing channels and tools.

On the other hand, Sprinklr only supports 30+ marketing channels, most of which are social platforms. The software also doesn't offer custom integrations.

Design Advanced Dashboards Without Hassle:

‍Adriel's user-friendly interface simplifies dashboard creation, with pre-made templates and 30+ visualization widgets and chart types.

Sprinklr, in contrast, is more complex and lacks ready-made templates, requiring a longer learning curve.

Enterprise-Grade Service Without Enterprise Pricing:

‍Adriel provides accessible subscription plans with the option to leverage engineers for free assistance in building custom dashboards or reports.

Meanwhile, Sprinklr's implementation can be complex and costly, potentially requiring on-premise engineers.

Custom Alerts to Prevent Ad Spend Waste:

‍Adriel offers real-time alerts that can be customized across various data sources, campaigns, and ad levels, enabling immediate response to changing KPI trends.

On the other hand, Sprinklr's alert capabilities are limited to brand mentions on social media, making it insufficient for comprehensive marketing investment monitoring.

Effortless Creation and Sharing of White-Labeled Reports:

‍Adriel automatically generates beautifully summarized real-time reports, requiring no manual intervention, while Sprinklr lacks the option to white-label reports.

Yes, Sprinklr is similar to Hootsuite in that they are both social media management platforms. 

But Sprinklr is more of a customer experiment management platform—not just for social media but for all digital channels. And it is primarily tailored for enterprise-level clients.

Whereas, Hootsuite is geared towards small to medium-sized businesses, offering a user-friendly interface and affordable plans. To further highlight their differences:

• Target Audience: Sprinklr caters to large enterprises, while Hootsuite targets small to medium businesses.
• Service Range: Sprinklr offers a wider range of services beyond social media, including customer experience management, whereas Hootsuite primarily focuses on social media management.
• Interface: Hootsuite is known for its user-friendly interface, making it accessible for users with varying levels of technical expertise.
• Affordability: Hootsuite is generally more affordable, with pricing plans suitable for smaller businesses, while Sprinklr's pricing tends to be higher due to its enterprise-level offerings.
• Comprehensiveness: Overall, Sprinklr provides a more comprehensive solution for large companies with complex social media and customer experience management needs, while Hootsuite remains a popular choice for its simplicity and cost-effectiveness, particularly among smaller businesses.