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Datorama vs. Adriel: Which Should You Choose?

Datorama is great for enterprises looking for a unified customer experience management platform. But if you want a fast and easy Ad Operations platform to manage all your ad campaigns, monitor KPIs in real-time, and create white-labeled reports, Adriel is for you.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
Datorama;174+; true; Hard; true; Not real-time; true; true; true; true; true; true; true; Slow; Hard; Up to $10,000 ~$20,000 / mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over Datorama

On Adriel, you can:
Save time and cut back on expenses
Get your dashboard up and running in less than a week on Adriel. Just connect your channels from our 650+ data source library, and the software will automatically visualize analysis-ready data in minutes. No coding or manual processing required.
Setting up Datorama is very complex, requiring SQL and engineering knowledge. It can take months and hundreds of onboarding calls to generate basic reports. Hiring a Datorama implementation partner can also set you back thousands of dollars.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

Browse Integrations
Customize reports exactly how you want them
Adriel's reporting is extremely flexible. Use our pre-made templates or choose from 30+ customizable widgets and graph types to build your dashboard. Group and filter campaigns by channel, location, product, or any other category, and dive deeper into your data.
You can't customize dashboards, dimensions, and filters on Datorama Basic Reports, making it difficult to include or exclude specific data sets. You will need to pay extra for the Advanced Reports version to get custom dashboards.
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.

A. Vahl | Founder and CEO, Vahl Ads

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Enterprise-grade service, without the Enterprise price-point
Although it’s easy to get started with Adriel, we have subscription plans that allow you to leverage our engineers for free to help you build custom dashboards or reports. Most custom dashboards can be delivered within 48 hours!
Datorama is a complex software tool with steep implementation fees which sometimes requires on-premise engineers to onboard your team.
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.

Paula Baker-Parkin | Digital Strategist, Nourish3d

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Never waste ad spend again with custom alerts
Get notified instantly when KPIs trend up or down via email or on your dashboards. Apply alerts to specific data sources, campaigns, ad sets, individual ads, or custom metrics.
Datorama's dashboard refreshes data once every 24 hours - not in real-time. The platform offers basic alerts and goal tracking systems but they are not as customizable as Adriel's.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with creatives that converts
Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.
You can access ad creative data on Datorama too but it depends on the data source and the pricing plan you're enrolled in.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel has been a total game-changer. Before, it took our account managers and analytics team hours to build and standardize reports. Now, reports are ready as soon as we log in to our workspace. Our clients are thrilled with our delivery speed.
Z. Kelsey
Founder and CEO, Hooked Advertising
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

Datorama's pricing is based on rows of data and custom features are only available through expensive add-ons. When combined with implementation fees, it can cost anywhere between $10,000 to $20,000/month.

Adriel's pricing was built with small to mid marketing agencies and brands in mind. Starting at $299 a month, you can connect to 650+ data sources and build and share unlimited reports. Pricing is also flexible to accommodate different agency needs. See this page for a full breakdown.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
Who are Dataroma’s competitors?

Datorama is Salesforce’s cloud-based marketing intelligence tool that is great for enterprises needing a powerful data analytics solution. Because it’s a Salesforce product, Datorama can integrate with other tools on the Salesforce ecosystem, including:

  • Slack
  • Tableau
  • Salesforce Commerce Cloud
  • Salesforce Marketing Cloud

Since it caters mainly to large enterprise businesses, expect Datorama’s pricing plans to be expensive. If you’re looking for a marketing tool with similar functionality on a smaller scale, these SaaS software are among the best Datorama alternatives:

  • Adriel: Adriel is a marketing intelligence platform that compiles, analyzes, and visualizes data from ad platforms, analytics tools, and databases in real-time.

The best way to describe what Adriel does is a mix between Google Data Studio and Tableau; it’s a marketing-focused data visualization tool with a data pipeline built in and a sprinkling of fun features such as a creative intelligence suite that allows you to analyze your ad creatives on the dashboard.

Adriel is a complete no-code, plug-and-play tool; you don’t need to have any technical background or write any codes to get started. You can easily set up your data connections and see all your KPIs within minutes, even if you’re switching from another dashboard software.

  • Microsoft Power BI: Microsoft Power BI is a suite of BI tools for business analytics and intelligence designed for everyday business users, marketers, and small to medium-sized agencies. It is particularly best for developers, analysts, IT, and other businesses to help visualize and analyze data on a unified, interactive interface.
  • AgencyAnalytics: AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.  
  • Looker: Google Looker Studio serves as a centralized platform for data analytics and visualization. It aggregates disparate data sources into a unified interface, streamlining the process of data analysis. The platform offers capabilities for creating custom reports and visual representations, facilitating both basic and advanced data exploration.
  • Adverity: Adverity is a marketing data management and analytics platform that helps businesses collect and analyze their marketing and advertising data from various sources. Its primary focus is on providing a centralized and unified platform for marketing data integration, transformation, and visualization.
What are some of the features of Datorama?

Datorama is a marketing intelligence and analytics platform that offers a range of features to help businesses and marketers gain insights and make data-driven decisions. Its key features include:

  1. Data Integration: Datorama offers API integration capabilities, allowing users to connect and integrate data from various sources, including marketing platforms, databases, and spreadsheets, providing a unified view of data for analysis.
  2. Data Transformation: Users can clean, transform, and prepare data within Datorama to ensure it is suitable for analysis.
  3. Data Visualization and Customization: Datorama offers data visualization tools and customizable dashboards to create meaningful marketing reports. The platform is highly customizable, allowing users to tailor reports, dashboards, and data views to their specific needs and branding.
  4. Automated Reporting: Users can automate the creation and distribution of reports and dashboards, saving time and ensuring timely delivery of insights to stakeholders.
  5. AI and Machine Learning: Datorama incorporates AI and machine learning capabilities to provide insights, recommendations, and predictive analytics, helping users identify trends and opportunities.
  6. Marketing Performance Analytics: Datorama specializes in marketing analytics, allowing users to track KPIs, measure campaign effectiveness, and assess ROI across various marketing channels.
  7. Real-Time Data Alerts and Notifications: Users can access real-time or near-real-time data updates, enabling them to monitor KPIs and performance metrics as they change. Users can set up alerts and notifications to be informed when specific thresholds or conditions are met, helping them stay proactive in managing their data and campaigns.

On the other hand, Adriel is your complete marketing command centre, with features like:

Adriel BI

Consolidate data from 650+ channels and visualize key metrics within minutes. Whitelabel not just reports but also dashboards.

✅ Integrated Connectors

✅ Interactive Dashboards

✅ Creative Intelligence Suite

✅ Reporting & Whitelabeling

✅ Collaboration


Manage your multichannel campaigns directly on Adriel.

✅ Marketing Mix Optimizer

✅ Custom Alerts

✅ Campaign Management

✅ AdInsights (Coming soon): AI-powered data analysis tool

ETL and Datastream

Connect, harmonize, and load data into spreadsheets, databases, or BI tools in a few clicks.

AdGen AI (coming soon!)

Create and deploy cross-platform ads through the power of AI.

✅ Creative Image Generator

✅ Ad Copy Generator

✅ Launcher

What is the cost of Datorama?

Datorama’s cost varies based on several factors, including the size and needs of your organization, the number of data sources you want to integrate, the level of customization required, and the specific features and services you need.

Datorama caters to large enterprise businesses, so its plans are pricier than Datorama alternatives in the market. For instance, its lowest-tiered Starter plans begin at $3,000 monthly when billed annually, and the mid-tier Growth plan is at $10,000 monthly when billed annually. You can also contact them for a custom quote if you have special needs.

What's the difference between Datorama and Tableau?

Datorama and Tableau are both advanced analytics platforms, but they cater to different aspects of business intelligence and data visualization. Here's a comparison based on the provided information:

Integrations: Datorama offers a slightly higher number of integrations (174+) compared to Tableau (100+), providing a broader range of data connectivity options. Both platforms support custom integrations.

Ease of Use and Setup Difficulty: Both Datorama and Tableau are considered hard to use with a difficult setup, indicating they are more suited for users with technical expertise or those willing to invest time in learning the platforms.

Data Refresh Frequency: Neither Datorama nor Tableau supports real-time data refresh in the standard offerings, implying a periodic update of data.

Creative Intelligence and Campaign Management: Datorama offers creative intelligence (at an extra cost) and native campaign management, features that Tableau does not provide. This makes Datorama more tailored towards marketing data analytics.

White Labeling: Both platforms offer white labeling capabilities, allowing for customization and branding of reports.

Mobile App: Tableau provides a mobile app for accessing data on the go, while Datorama does not have a mobile app.

Cost: Datorama's pricing can go up to $10,000-$20,000/month, making it a premium choice, potentially more suitable for large enterprises or specialized marketing agencies. Tableau, with pricing up to $5000-$6000/month, is also on the higher end but comparatively less expensive.

Customer Support: Both platforms have customer support rated as slow.

Target Audience: Datorama, with its strong focus on marketing data, creative intelligence, and campaign management, is particularly well-suited for marketing professionals and agencies. Tableau, known for its robust data visualization and business intelligence capabilities, caters to a broad range of industries and is especially popular among data analysts and businesses with complex data visualization needs.

In summary, Datorama is ideal for marketing-focused analytics with advanced integration needs, while Tableau is better suited for a wide range of industries requiring in-depth data visualization and business intelligence capabilities.

What is Datorama used for?

Datorama is a powerful marketing intelligence and analytics platform primarily used for integrating, managing, and analyzing marketing data across various digital campaigns and channels. It enables marketers and agencies to onboard data from a multitude of sources, such as social media platforms, advertising networks, and marketing automation tools.

Is Datorama an ETL?

Datorama possesses ETL (Extract, Transform, Load) capabilities within its marketing intelligence platform. You can aggregate data from multiple sources, transform it into a unified format, and load it into the platform for analysis and visualization.

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