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This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.
Leslie Lee | Director of Analytics, Incus Services
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.
A. Vahl | Founder and CEO, Vahl Ads
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.
Paula Baker-Parkin | Digital Strategist, Nourish3d
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.
Dax Hamman | Founder & CEO, Fireside Agency
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Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.
Vik Kumar | COO, Alice Camera
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Datorama's pricing is based on rows of data and custom features are only available through expensive add-ons. When combined with implementation fees, it can cost anywhere between $10,000 to $20,000/month.
Adriel's pricing was built with small to mid marketing agencies and brands in mind. Starting at $299 a month, you can connect to 650+ data sources and build and share unlimited reports. Pricing is also flexible to accommodate different agency needs. See this page for a full breakdown.
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Datorama is Salesforce’s cloud-based marketing intelligence tool that is great for enterprises needing a powerful data analytics solution. Because it’s a Salesforce product, Datorama can integrate with other tools on the Salesforce ecosystem, including:
Since it caters mainly to large enterprise businesses, expect Datorama’s pricing plans to be expensive. If you’re looking for a marketing tool with similar functionality on a smaller scale, these SaaS software are among the best Datorama alternatives:
The best way to describe what Adriel does is a mix between Google Data Studio and Tableau; it’s a marketing-focused data visualization tool with a data pipeline built in and a sprinkling of fun features such as a creative intelligence suite that allows you to analyze your ad creatives on the dashboard.
Adriel is a complete no-code, plug-and-play tool; you don’t need to have any technical background or write any codes to get started. You can easily set up your data connections and see all your KPIs within minutes, even if you’re switching from another dashboard software.
Datorama is a marketing intelligence and analytics platform that offers a range of features to help businesses and marketers gain insights and make data-driven decisions. Its key features include:
On the other hand, Adriel is your complete marketing command centre, with features like:
Adriel BI
Consolidate data from 650+ channels and visualize key metrics within minutes. Whitelabel not just reports but also dashboards.
✅ Integrated Connectors
✅ Interactive Dashboards
✅ Creative Intelligence Suite
✅ Reporting & Whitelabeling
✅ Collaboration
AdOptimize
Manage your multichannel campaigns directly on Adriel.
✅ Marketing Mix Optimizer
✅ Custom Alerts
✅ Campaign Management
✅ AdInsights (Coming soon): AI-powered data analysis tool
ETL and Datastream
Connect, harmonize, and load data into spreadsheets, databases, or BI tools in a few clicks.
AdGen AI (coming soon!)
Create and deploy cross-platform ads through the power of AI.
✅ Creative Image Generator
✅ Ad Copy Generator
✅ Launcher
Datorama’s cost varies based on several factors, including the size and needs of your organization, the number of data sources you want to integrate, the level of customization required, and the specific features and services you need.
Datorama caters to large enterprise businesses, so its plans are pricier than Datorama alternatives in the market. For instance, its lowest-tiered Starter plans begin at $3,000 monthly when billed annually, and the mid-tier Growth plan is at $10,000 monthly when billed annually. You can also contact them for a custom quote if you have special needs.
Datorama and Tableau are both advanced analytics platforms, but they cater to different aspects of business intelligence and data visualization. Here's a comparison based on the provided information:
Integrations: Datorama offers a slightly higher number of integrations (174+) compared to Tableau (100+), providing a broader range of data connectivity options. Both platforms support custom integrations.
Ease of Use and Setup Difficulty: Both Datorama and Tableau are considered hard to use with a difficult setup, indicating they are more suited for users with technical expertise or those willing to invest time in learning the platforms.
Data Refresh Frequency: Neither Datorama nor Tableau supports real-time data refresh in the standard offerings, implying a periodic update of data.
Creative Intelligence and Campaign Management: Datorama offers creative intelligence (at an extra cost) and native campaign management, features that Tableau does not provide. This makes Datorama more tailored towards marketing data analytics.
White Labeling: Both platforms offer white labeling capabilities, allowing for customization and branding of reports.
Mobile App: Tableau provides a mobile app for accessing data on the go, while Datorama does not have a mobile app.
Cost: Datorama's pricing can go up to $10,000-$20,000/month, making it a premium choice, potentially more suitable for large enterprises or specialized marketing agencies. Tableau, with pricing up to $5000-$6000/month, is also on the higher end but comparatively less expensive.
Customer Support: Both platforms have customer support rated as slow.
Target Audience: Datorama, with its strong focus on marketing data, creative intelligence, and campaign management, is particularly well-suited for marketing professionals and agencies. Tableau, known for its robust data visualization and business intelligence capabilities, caters to a broad range of industries and is especially popular among data analysts and businesses with complex data visualization needs.
In summary, Datorama is ideal for marketing-focused analytics with advanced integration needs, while Tableau is better suited for a wide range of industries requiring in-depth data visualization and business intelligence capabilities.
Datorama is a powerful marketing intelligence and analytics platform primarily used for integrating, managing, and analyzing marketing data across various digital campaigns and channels. It enables marketers and agencies to onboard data from a multitude of sources, such as social media platforms, advertising networks, and marketing automation tools.
Datorama possesses ETL (Extract, Transform, Load) capabilities within its marketing intelligence platform. You can aggregate data from multiple sources, transform it into a unified format, and load it into the platform for analysis and visualization.
