Datorama vs. Adriel: Which Should You Choose?

Datorama is Salesforce’s cloud-based marketing intelligence tool that is great for enterprises needing a powerful data analytics solution. Because it’s a Salesforce product, Datorama can integrate with other tools on the Salesforce ecosystem, including:

• Slack
• Tableau
• Salesforce Commerce Cloud
• Salesforce Marketing Cloud

Since it caters mainly to large enterprise businesses, expect Datorama’s pricing plans to be expensive. If you’re looking for a marketing tool with similar functionality on a smaller scale, these SaaS software are among the best Datorama alternatives:

• Adriel: Adriel is a marketing intelligence platform that compiles, analyzes, and visualizes data from ad platforms, analytics tools, and databases in real-time.

The best way to describe what Adriel does is a mix between Google Data Studio and Tableau; it’s a marketing-focused data visualization tool with a data pipeline built in and a sprinkling of fun features such as a creative intelligence suite that allows you to analyze your ad creatives on the dashboard.

Adriel is a complete no-code, plug-and-play tool; you don’t need to have any technical background or write any codes to get started. You can easily set up your data connections and see all your KPIs within minutes, even if you’re switching from another dashboard software.

• Microsoft Power BI: Microsoft Power BI is a suite of BI tools for business analytics and intelligence designed for everyday business users, marketers, and small to medium-sized agencies. It is particularly best for developers, analysts, IT, and other businesses to help visualize and analyze data on a unified, interactive interface.

• AgencyAnalytics: AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.  

• Looker: Google Looker Studio serves as a centralized platform for data analytics and visualization. It aggregates disparate data sources into a unified interface, streamlining the process of data analysis. The platform offers capabilities for creating custom reports and visual representations, facilitating both basic and advanced data exploration.

• Adverity: Adverity is a marketing data management and analytics platform that helps businesses collect and analyze their marketing and advertising data from various sources. Its primary focus is on providing a centralized and unified platform for marketing data integration, transformation, and visualization.

Datorama is a marketing intelligence and analytics platform that offers a range of features to help businesses and marketers gain insights and make data-driven decisions. Its key features include:

1. Data Integration: Datorama offers API integration capabilities, allowing users to connect and integrate data from various sources, including marketing platforms, databases, and spreadsheets, providing a unified view of data for analysis.
2. Data Transformation: Users can clean, transform, and prepare data within Datorama to ensure it is suitable for analysis.
3. Data Visualization and Customization: Datorama offers data visualization tools and customizable dashboards to create meaningful marketing reports. The platform is highly customizable, allowing users to tailor reports, dashboards, and data views to their specific needs and branding.
4. Automated Reporting: Users can automate the creation and distribution of reports and dashboards, saving time and ensuring timely delivery of insights to stakeholders.
5. AI and Machine Learning: Datorama incorporates AI and machine learning capabilities to provide insights, recommendations, and predictive analytics, helping users identify trends and opportunities.
6. Marketing Performance Analytics: Datorama specializes in marketing analytics, allowing users to track KPIs, measure campaign effectiveness, and assess ROI across various marketing channels.
7. Real-Time Data Alerts and Notifications: Users can access real-time or near-real-time data updates, enabling them to monitor KPIs and performance metrics as they change. Users can set up alerts and notifications to be informed when specific thresholds or conditions are met, helping them stay proactive in managing their data and campaigns.

On the other hand, Adriel is your complete marketing command centre, with features like:

Adriel BI

Consolidate data from 650+ channels and visualize key metrics within minutes. Whitelabel not just reports but also dashboards.

✅ Integrated Connectors

✅ Interactive Dashboards

✅ Creative Intelligence Suite

✅ Reporting & Whitelabeling

✅ Collaboration

AdOptimize

Manage your multichannel campaigns directly on Adriel.

✅ Marketing Mix Optimizer

✅ Custom Alerts

✅ Campaign Management

✅ AdInsights (Coming soon): AI-powered data analysis tool

ETL and Datastream

Connect, harmonize, and load data into spreadsheets, databases, or BI tools in a few clicks.

AdGen AI (coming soon!)

Create and deploy cross-platform ads through the power of AI.

✅ Creative Image Generator

✅ Ad Copy Generator

✅ Launcher

Datorama’s cost varies based on several factors, including the size and needs of your organization, the number of data sources you want to integrate, the level of customization required, and the specific features and services you need.

Datorama caters to large enterprise businesses, so its plans are pricier than Datorama alternatives in the market. For instance, its lowest-tiered Starter plans begin at $3,000 monthly when billed annually, and the mid-tier Growth plan is at $10,000 monthly when billed annually. You can also contact them for a custom quote if you have special needs.

Datorama and Tableau are both advanced analytics platforms, but they cater to different aspects of business intelligence and data visualization. Here's a comparison based on the provided information:

Integrations: Datorama offers a slightly higher number of integrations (174+) compared to Tableau (100+), providing a broader range of data connectivity options. Both platforms support custom integrations.

Ease of Use and Setup Difficulty: Both Datorama and Tableau are considered hard to use with a difficult setup, indicating they are more suited for users with technical expertise or those willing to invest time in learning the platforms.

Data Refresh Frequency: Neither Datorama nor Tableau supports real-time data refresh in the standard offerings, implying a periodic update of data.

Creative Intelligence and Campaign Management: Datorama offers creative intelligence (at an extra cost) and native campaign management, features that Tableau does not provide. This makes Datorama more tailored towards marketing data analytics.

White Labeling: Both platforms offer white labeling capabilities, allowing for customization and branding of reports.

Mobile App: Tableau provides a mobile app for accessing data on the go, while Datorama does not have a mobile app.

Cost: Datorama's pricing can go up to $10,000-$20,000/month, making it a premium choice, potentially more suitable for large enterprises or specialized marketing agencies. Tableau, with pricing up to $5000-$6000/month, is also on the higher end but comparatively less expensive.

Customer Support: Both platforms have customer support rated as slow.

Target Audience: Datorama, with its strong focus on marketing data, creative intelligence, and campaign management, is particularly well-suited for marketing professionals and agencies. Tableau, known for its robust data visualization and business intelligence capabilities, caters to a broad range of industries and is especially popular among data analysts and businesses with complex data visualization needs.

In summary, Datorama is ideal for marketing-focused analytics with advanced integration needs, while Tableau is better suited for a wide range of industries requiring in-depth data visualization and business intelligence capabilities.

Datorama is a powerful marketing intelligence and analytics platform primarily used for integrating, managing, and analyzing marketing data across various digital campaigns and channels. It enables marketers and agencies to onboard data from a multitude of sources, such as social media platforms, advertising networks, and marketing automation tools.

Datorama possesses ETL (Extract, Transform, Load) capabilities within its marketing intelligence platform. You can aggregate data from multiple sources, transform it into a unified format, and load it into the platform for analysis and visualization.