AgencyAnalytics vs. Adriel: Which Should You Choose?

If you're a marketing agency looking for a simple reporting tool, AgencyAnalytics is great. But if you want a complete marketing intelligence platform that will drive better results for your clients and differentiate you from other agencies, choose Adriel.
Fast and easy integrations
Real-time dashboards
Custom alerts & automations
Creative Insights

Adriel vs. 


Spend more time growing your business and let Adriel handle the rest.
Custom integrations
Ease of use
Account overview of key metrics
Data refresh frequency
Real time
Data blending
Custom metrics
Alarm system
Creative intelligence
Native campaign management
Client reporting
White labeling
Customer support
High quality
Setup difficulty
Cost (in US dollars)
From $299/month
AgencyAnalytics;80+; true; Easy; true; Real-time; true; true; false; false; false; true; true; High quality; Medium; From $12/mo/campaign to $900+/mo
Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel over AgencyAnalytics

On Adriel, you can:
Get real-time data from all the channels you need
With over 650+ integrations available on Adriel, you’ll be able to connect to all the marketing channels you need. No coding, data processing, or manual refreshes required. Once connected, your data assets will stream to your dashboards in real-time and automatically. No additional work required!
You can only integrate with 80+ platforms on AgencyAnalytics. It also takes a significant amount of time to connect and combine data sources within your dashboards to create advanced reports, as aggregation must be done manually.
Adriel brings in all the data I need to make effective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

Browse Integrations
Strategize better with error-free insights
Adriel automatically transfers, harmonizes, and merges data to give you the most accurate insights on your dashboard. Advise the right courses of action for your business or clients and achieve better performance and customer satisfaction.
AgencyAnalytics recently added data blending, but it is a manual process.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

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Manage all your campaigns in one place
No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.
There's no option to edit your campaigns directly on AgencyAnalytics.
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts – you don’t have to check a ton of ad platform dashboards every morning. Simply log into Adriel and check it there.

Alex Eriksson | Founder and CEO, Anabolic Health

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Never waste ad spend again with custom alerts
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
AgencyAnalytics does not have a custom alert function.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with creatives that converts
Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.
There's no way to get ad creative insights on AgencyAnalytics. This is unique only to Adriel.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel is very adaptive to our needs with managing hundreds of clients. It’s vital for us to have a birds-eye view as well as a close-up view of everything that’s going on in all of our accounts, and we get that and more with Adriel. My favorite part is the alerts feature - knowing when something is off track right away has been hugely beneficial. Bonus: their team is a pleasure to work with.
Brittany Sarconi
Chief Fire Starter, Fireside Agency
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Integrate with your favorite marketing platforms in seconds

Not a single line of code required. The most user-friendly AdOps platform on the market.
Explore Integrations

You have our support, always

Personalized Onboarding
Get your dashboards up and running just the way you need them with your Customer Success Manager in the first 15 to 60 days.
Live Chat and FAQs
Have quick questions as you're using the app? Message us directly on your dashboard and a real-person will get back to you.
Or check out our FAQs.
Adriel Academy
Get step-by-step guides on connecting your data, setting up your dashboard, and managing users and permissions.
Visit Adriel Academy here.

Transparent pricing. No hidden fees.

AgencyAnalytics starts from $39 per data source per month,
but its opaque pricing model often leaves you paying far more - as much as $900+/month.

On Adriel, just choose a plan that works for you - starting at $299/month.
See this page for the full price list.

Take control of your marketing data today

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All your questions answered. And if you can’t find it here, chat to our friendly team.
Why should I invest in Adriel?
We understand that marketing dashboards can be a significant investment. But Adriel has been proven to be a revenue generator - not an expense. Agencies and brands currently using Adriel are maximizing return on ad spend by tapping into the real-time insights and ad creative analysis on the platform. Read their success stories here.
Do I need to manually upload data to Adriel?
No. Once your data sources are connected to Adriel, we automatically fetch and update all your dashboards with your data, in real-time.
Can I get a custom data integration?
Yes. If you don't see a connection you need from our 650+ native integrations, just let us know and we will build it for you.
Can you run my ads for me?
Unfortunately, no. Adriel is a marketing intelligence platform and we're not authorized to run your ads for you. However, you can manage all your ad campaigns directly on Adriel without having to go into different platforms. Reallocate budgets and turn campaigns on and off with just a few clicks.
How easily can I get help?
We fully understand the struggles you have to go through when onboarding a new piece of software. Although Adriel is easy to get started with, we offer an extensive client onboarding process that spans 15 to 60 days. During this time, we meet with you once or twice a week to make sure you can connect to all your data sources, see all your data, and automate your reports. You can also find extensive documentation and videos on Adriel Academy or reach out to us directly if you need individual support.
What is AgencyAnalytics?

AgencyAnalytics is a user-friendly marketing reporting platform built for agencies. It offers 80+ data integrations, including SEO, social media, and PPC channels. The dashboard is also easy to use with drag-and-drop features. 

A unique feature of AgencyAnalytics is auto report-generation. You can schedule when and how you want to send reports. 

AgencyAnalytics also offers a full suite of SEO tools to streamline your SEO or content agency. You can track rankings daily, monitor backlinks, perform SEO audits, and more on the platform.

Features Overview

  • 80+ data integrations
  • User-friendly interface with drag-and-drop widgets and tables
  • White labeled reports with client’s branding
  • Comprehensive SEO analysis tools
  • Automated report generation
What are the strengths and weaknesses of Agency Analytics?

Agency Analytics is a useful marketing analytics tool for digital marketing agencies and small businesses, but there are pros and cons to it:


  • User-Friendly Interface: Known for its intuitive and easy-to-navigate dashboard, making it accessible for users of all skill levels.
  • Comprehensive Reporting: Allows you to create customized dashboards and real-time reports for SEO, PPC, social media, and more.
  • Client Management: Features like client portals and automated reporting make it easier to manage client accounts and keep stakeholders informed.
  • White Labeling: Offers white-label solutions, allowing agencies to brand reports and dashboards with their own or their client's branding.
  • Multi-Channel Monitoring: Enables you to monitor multiple channels in one place, providing a more holistic view of marketing efforts.


  • Limited Integrations: AgencyAnalytics allows for integration with only 75+ platforms and doesn't offer custom integration options.
  • No Data Merging: The platform lacks the capability to merge and blend data from different sources.
  • No Campaign Editing: You can't edit your campaigns directly within the AgencyAnalytics platform.
  • Lack of Custom Alerts: The software doesn't provide a custom alert function to notify you about performance metrics.
  • No Ad Creative Insights: AgencyAnalytics doesn't offer insights into ad creatives, limiting its utility for comprehensive campaign analysis.
  • Opaque Pricing: While pricing starts at $39 per data source per month, the model can be confusing and potentially expensive, with costs rising to as much as $900+/month.

How much is AgencyAnalytics?

AgencyAnalytics offers three levels of pricing: 

  • Freelancer: $12USD / month / Client Campaign
  • Agency: $18USD / month / Client Campaign
  • Enterprise: Custom pricing *Minimum purchase of 50+ client campaigns

The freelancer plan is very limited and you’ll need to pay extra for more features like Rank Tracker and Whitelabeling. We recommend you go to the official website to understand how their pricing is structured. 

What are Agency Analytics alternatives?

If you’re looking for a more robust, flexible, and comprehensive marketing reporting software, here are some AgencyAnalytics alternatives:


Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: US$299-$1499/month or custom pricing


DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

Cost: From $33/mo/3 dashboards to $1000+/mo

Report Garden

Report Garden is a data visualization and SEO tool for digital marketing agencies and in-house marketing teams in creating straightforward and visually appealing reports. The platform allows users to aggregate data from multiple sources, making it easier to compile comprehensive reports for better decision-making and client presentations.

Report Garden Features:

✅ 22+ data integrations

✅ Data blending

✅ Custom widgets and reports

✅ 1000+ report templates

Cost: From $74/mo to $249/mo, or custom pricing


Whatagraph is a cloud-based reporting platform designed to simplify the process of generating marketing performance reports. It offers a range of pre-built templates and widgets, making it easy for users to create visually appealing, customized reports. The platform integrates with various data sources, allowing for real-time data visualization and sharing capabilities.

Whatagraph Features:

✅ 40+ data integrations

✅ Custom metrics

✅ Custom reports

Cost: From $223 to $585+/mo

Google Data Studio (Looker Studio)

Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

What are some of the benefits of Agency Analytics Alternatives?

AgencyAnalytics alternatives like Adriel offer a more comprehensive, real-time, and user-friendly SaaS that not only addresses but also surpasses the limitations of AgencyAnalytics.

Here are some benefits of choosing Adriel over Agency Analytics:

  • Broad Integration Options: Adriel offers 650+ integrations, allowing you to connect with all your essential marketing channels. This far outstrips AgencyAnalytics, which limits you to 75 platforms and offers no custom integrations.

  • Accurate, Unified Data: Adriel automatically harmonizes and merges data from various sources, providing error-free insights for better decision-making. AgencyAnalytics lacks this data blending feature.

  • One-Stop Campaign Management: Manage all your marketing campaigns directly within Adriel's platform. This eliminates the need to switch between different platforms, a limitation you'd face with AgencyAnalytics.

  • Real-Time Alerts: Adriel sends immediate custom alerts for fluctuating KPIs, helping you optimize ad spend efficiently. This feature is absent in AgencyAnalytics.

  • Creative Optimization: Adriel allows for native A/B testing of ad creatives, offering insights into what elements are most effective for maximizing ROAS. AgencyAnalytics doesn't provide this level of creative analysis.

Grab a demo here.

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