AgencyAnalytics vs. Adriel: Which Should You Choose?

AgencyAnalytics is a user-friendly marketing reporting platform built for agencies. It offers 80+ data integrations, including SEO, social media, and PPC channels. The dashboard is also easy to use with drag-and-drop features. 

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A unique feature of AgencyAnalytics is auto report-generation. You can schedule when and how you want to send reports. 

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AgencyAnalytics also offers a full suite of SEO tools to streamline your SEO or content agency. You can track rankings daily, monitor backlinks, perform SEO audits, and more on the platform.

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Features Overview

• 80+ data integrations
• User-friendly interface with drag-and-drop widgets and tables
• White labeled reports with client’s branding
• Comprehensive SEO analysis tools
• Automated report generation

Agency Analytics is a useful marketing analytics tool for digital marketing agencies and small businesses, but there are pros and cons to it:

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Pros:

• User-Friendly Interface: Known for its intuitive and easy-to-navigate dashboard, making it accessible for users of all skill levels.
• Comprehensive Reporting: Allows you to create customized dashboards and real-time reports for SEO, PPC, social media, and more.
• Client Management: Features like client portals and automated reporting make it easier to manage client accounts and keep stakeholders informed.
• White Labeling: Offers white-label solutions, allowing agencies to brand reports and dashboards with their own or their client's branding.
• Multi-Channel Monitoring: Enables you to monitor multiple channels in one place, providing a more holistic view of marketing efforts.

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Cons:

• Limited Integrations: AgencyAnalytics allows for integration with only 75+ platforms and doesn't offer custom integration options.
• No Data Merging: The platform lacks the capability to merge and blend data from different sources.
• No Campaign Editing: You can't edit your campaigns directly within the AgencyAnalytics platform.
• Lack of Custom Alerts: The software doesn't provide a custom alert function to notify you about performance metrics.
• No Ad Creative Insights: AgencyAnalytics doesn't offer insights into ad creatives, limiting its utility for comprehensive campaign analysis.
• Opaque Pricing: While pricing starts at $39 per data source per month, the model can be confusing and potentially expensive, with costs rising to as much as $900+/month.

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AgencyAnalytics offers three levels of pricing: 

• Freelancer: $12USD / month / Client Campaign
• Agency: $18USD / month / Client Campaign
• Enterprise: Custom pricing *Minimum purchase of 50+ client campaigns

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The freelancer plan is very limited and you’ll need to pay extra for more features like Rank Tracker and Whitelabeling. We recommend you go to the official website to understand how their pricing is structured. 

If you’re looking for a more robust, flexible, and comprehensive marketing reporting software, here are some AgencyAnalytics alternatives:

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Adriel

Adriel is a marketing intelligence platform built for marketers, advertising specialists, marketing agency owners, and data analysts. It’s an all-in-one tool that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Google sheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

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Adriel Features:

✅ 650+ easy data connectors through APIs

✅ Real-time, interactive marketing dashboards

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom reports and dashboards

✅ Marketing reporting templates

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

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Cost: US$299-$1499/month or custom pricing

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DashThis

DashThis is a marketing reporting tool designed to simplify the process of gathering data from multiple platforms and presenting it in a coherent, easy-to-understand format. It offers customizable dashboards, automated reporting, and the ability to integrate with various digital marketing channels such as Google Analytics, Facebook Ads, LinkedIn and more.

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DashThis Features:

✅ 34+ data connectors

✅ Custom metrics

✅ Custom dashboards

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Cost: From $33/mo/3 dashboards to $1000+/mo

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Report Garden

Report Garden is a data visualization and SEO tool for digital marketing agencies and in-house marketing teams in creating straightforward and visually appealing reports. The platform allows users to aggregate data from multiple sources, making it easier to compile comprehensive reports for better decision-making and client presentations.

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Report Garden Features:

✅ 22+ data integrations

✅ Data blending

✅ Custom widgets and reports

✅ 1000+ report templates

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Cost: From $74/mo to $249/mo, or custom pricing

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Whatagraph

Whatagraph is a cloud-based reporting platform designed to simplify the process of generating marketing performance reports. It offers a range of pre-built templates and widgets, making it easy for users to create visually appealing, customized reports. The platform integrates with various data sources, allowing for real-time data visualization and sharing capabilities.

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Whatagraph Features:

✅ 40+ data integrations

✅ Custom metrics

✅ Custom reports

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Cost: From $223 to $585+/mo

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Google Data Studio (Looker Studio)

Google Data Studio serves as a centralized dashboard software for businesses of all sizes. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

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Google Data Studio Features:

✅ 150+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

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Cost: Free for basic use but advanced connectors may incur a fee.

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AgencyAnalytics alternatives like Adriel offer a more comprehensive, real-time, and user-friendly SaaS that not only addresses but also surpasses the limitations of AgencyAnalytics.

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Here are some benefits of choosing Adriel over Agency Analytics:

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• Broad Integration Options: Adriel offers 650+ integrations, allowing you to connect with all your essential marketing channels. This far outstrips AgencyAnalytics, which limits you to 75 platforms and offers no custom integrations.

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• Accurate, Unified Data: Adriel automatically harmonizes and merges data from various sources, providing error-free insights for better decision-making. AgencyAnalytics lacks this data blending feature.

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• One-Stop Campaign Management: Manage all your marketing campaigns directly within Adriel's platform. This eliminates the need to switch between different platforms, a limitation you'd face with AgencyAnalytics.

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• Real-Time Alerts: Adriel sends immediate custom alerts for fluctuating KPIs, helping you optimize ad spend efficiently. This feature is absent in AgencyAnalytics.

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• Creative Optimization: Adriel allows for native A/B testing of ad creatives, offering insights into what elements are most effective for maximizing ROAS. AgencyAnalytics doesn't provide this level of creative analysis.

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Grab a demo here.

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