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Marketing Reporting Dashboard Template and Examples

Eliminate manual tasks and automate the entire ad reporting process for your agency or brand. Save time and make better decisions with our ready-made marketing reporting dashboard.

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Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours free of charge to help you evaluate Adriel for your business’ specific goals.
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What is the purpose of a marketing dashboard?

A marketing performance dashboard shows key performance indicators (KPIs) for your social media marketing campaigns, content marketing campaigns, and influencer marketing campaigns.Some examples of marketing metrics include:


Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.
Determine which campaigns generate the highest impressions and dissect the strategy behind them.


Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked. This is also a key metric for SEO.
See how many people are visiting your website or social media with a marketing dashboard.

Click-through-rates (CTR)

Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.
Analyze CTRs regularly to determine where you saved costs and boosted conversions.


Conversions occur further down the marketing funnel after a person visits your website and takes a desired action, such as purchasing a product, downloading a whitepaper, or signing up for a newsletter.
Discover the conversions generated from marketing activities within minutes on a campaign dashboard.

Conversion rates (CVR)

Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Pit CVR against ad spend to see the effectiveness of the ad campaigns you ran for your clients.


Revenue refers to the amount of money that is generated directly from a conversion.
Compare revenue figures across different campaigns, channels, and against other marketing metrics.

Ad Spend

Ad spend is the total amount that you’re spending on digital, mobile, print, broadcast, and outdoor advertising. Monitor actual ad spend in real-time to make sure you don’t overspend on low-performing initiatives or go above your marketing budget.

How do I create a marketing dashboard?

Creating a marketing analytics dashboard is as easy as 1-2-3 with Adriel. You just need to choose your data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. No coding and technical knowledge required.All you need to do is:
Create an account
Sign up for Adriel with your email for 14 days free. Afterwards, choose a pricing plan that suits your needs.
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list of integrations.
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Marketing Reporting Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Marketing Reporting Dashboard

Integrate all your paid ad channels’ results into one marketing reporting dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful Marketing Reporting Dashboard Using Our Pre-made Templates

You can start from a blank page to create a marketing reporting dashboard, but what if you don’t have time?
Our extensive pre-made marketing reporting dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our Marketing Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or executives with a professional marketing reporting dashboard report for an expert brand image.

Why Leading Advertisers Choose Adriel

Amore Pacific
Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with aoutomated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in miunutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Management Cost
Hours saved per week
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
Satisfied Clients
Hours saved per week
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency

Save time on reporting and focus on what matters with Adriel.
Try it now for 14 days free.

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All your questions answered. And if you can’t find it here, chat to our friendly team.
How many data sources can I connect to on my marketing dashboard?
On Adriel’s marketing and web analytics dashboard, you can connect to more than 5000 data sources ranging from:

 • Ad accounts: Facebook Ads, Google Ads, LinkedIn ads, etc.
 • E-commerce social platforms: Pinterest, Reddit
 • Programmatic platforms: Walmart Connect
 • Analytics tools: Google Analytics
 • Mobile analytics tools: AppsFlyer, Adjust
 • …and other sales and CRM tools

Check out this page for a full list of integrations.And if there’s an integration that we don’t support natively, just reach out to us and we’ll create a custom dashboard just for you.
What is the best marketing dashboard?
The best marketing dashboard for you will depend on the size of your business, your budget, and the number of features you require.

We wrote a guide to eight different marketing dashboards here to help you choose.
What does a good marketing dashboard look like?
An effective business intelligence tool is both a strategic dashboard and an operational dashboard at the same time.

Top-level executives should be able to see a high-level view of marketing KPIs right off the bat, but also be able to drill down to granular data and uncover which channels or advertisements are successful in reaching business goals.

Having the option to invite different members of the executive team with different access rights and views would also help greatly. For instance, a CFO should have access to a particular set of performance metrics, while a CMO should have access to another.

In terms of user experience, a simple, clear, and easy-to-read user interface would lead to better analysis and informed discussions across the executive team.

But the work of dashboard software doesn’t end at visualization. You should be able to export this data into a PDF or a CSV report and share it with different stakeholders through unique links.

This is especially helpful if you’re a marketing agency that needs to report to your clients regularly so they can stay informed on the performance of your initiatives.

Check out this article for more dashboard examples!

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