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Paid Social Media Dashboard Template

Have paid social media campaigns across Meta, Twitter, TikTok, LinkedIn, Snapchat, and more?

Monitor social media performance as it happens on a real-time dashboard. A/B test natively and get ad creative insights on one analytics tool.

Need a custom reporting or dashboard template?
We got you covered.

Get your free custom template within 48 hours

Have a report you’d like us to replicate, or need some extra assistance? Get in touch with us and we’ll build a template within 48 hours free of charge to help you evaluate Adriel for your business’ specific goals.
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What is a social media dashboard?

A social media dashboard is an analytics tool that aggregates and visualizes key metrics from all your paid social ad campaigns. You’ll be able to see individual social media metrics, compare one metric against another, and analyze trends and relationships.
When the time comes for ad reporting, a dashboard can generate a summary of all your social media marketing efforts within minutes. Some dashboards, like Adriel, also show you ad creative data so you can A/B test on a single platform.

How do I create a social media dashboard?

1. Create an account (free for 14 days!)

To get started, sign up with your organization email here.

This is entirely free for 14 days, after which pricing starts from $299 per month.

2. Connect to data sources

The next step is to connect your social media accounts to pull in all your ad data.Adriel is a no-code marketing dashboard, which means you can simply choose your accounts from a drop-down menu and the software streams the social media data onto the dashboard within minutes. This eliminates all the manual data aggregation so you can save hundreds of hours per month and make faster decisions.

Adriel supports integrations with up to 5000+ data sources, including social media channels like:

 • Tiktok
 • Facebook
 • Instagram
 • Linkedin
 • Snapchat

And if you don’t see an integration that we support natively, we can create custom integrations just for you.

3. Customize widgets and graphs

Once your data sources are connected, display your performance indicators in single-metric widgets, notepad widgets or creative widgets. Simply drag-and-drop the widgets onto your dashboard interface.

You can also see trends and compare one KPI against another with bar charts and funnel charts. Map out the correlation between two unrelated KPIs with scatter plot graphs. Uncover the top performing keywords and colors in your ads for future campaigns. The possibilities are endless.

4. Create different views for different stakeholders

If you’re a marketing agency, you want to be able to present different sets of information to different stakeholders.

For example, a CEO might want to look at more high-level KPIs rather than diving deep into each little nook and cranny of the campaigns, whereas a marketing team would want to be more focused on granular level data.

On Adriel’s social media dashboard, you can set up different views for each role by adjusting the settings with a few clicks. You can also set up different views per client where you can either have a template shared across all clients or create individual templates for each client. It’s also super easy to duplicate a template!

5. Download and share white-labeled reports

Need social media reports to share with clients or the C-suite team?

On a dashboard, you can set your brand visuals, colors, and client logos and download reports as PDFs or CSVs and get sharing links in minutes.

How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
Satisfied Clients
Hours saved per week

What should be on a social media dashboard?

A social media analytics dashboard should show engagement metrics on your ad campaigns, such as:

Clicks Overview
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.
Create an account
Sign up for Adriel with your email for 14 days free. Afterwards, choose a pricing plan that suits your needs.
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Social Media Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Social Media Dashboard

Integrate all your paid ad channels’ results into one social media dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful Social Media Dashboard Using Our Pre-made Templates

You can start from a blank page to create a social media dashboard, but what if you don’t have time? Our extensive pre-made social media dashboard library has everything you might need.

Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our Social Media Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or manager with a professional social media dashboard report for an expert brand image.

Why Leading Advertisers Choose Adriel

Amore Pacific
Eliminate manual reporting
Spend more time acting for impact and less time on repetitive tasks
Foolproof your data
Say goodbye to data translation risks with aoutomated data transfers and harmonization
Get real-time alerts
Automatically track KPIs and insure all your campaigns against unforeseeable errors
Drive better performance
Access a full suite of creative intelligence tools designed to help you maximize performance
White label your work
Generate beautifully branded reports your clients will love in miunutes
Offer better services
Get more time to do what you love and build more trustworthy relationships

What our customers are saying:

Management Cost
Hours saved per week
I was always asking for reports from my teams but by the time I got them it was too late to capitalize on some important insights, which hindered our growth. Now I just sign in to Adriel and see everything for myself as it happens.
J.Riley, CEO of Edge
Digital Agency
Satisfied Clients
Hours saved per week
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards. What a win!
P. Townley Jones, Founder of Paparico
Marketing Agency


All your questions answered. And if you can’t find it here, chat to our friendly team.
Does paid social still work in a post-iOS 14 world?

Yes, but you’ll need to change up your marketing strategy in a post-IDFA world.Here are the two most important strategies to get the most out of your paid social in 2023 and beyond:

1. Collecting first-party data
In an IDFA-less world and a cookieless future, marketers must look for creative ways to obtain first-party data to understand who their customers are. As third-party cookies phase out, brands that know how to collect and use first-party data will have a distinct advantage. Check out this article for creative ways to build out your first-party data list.

2. Implementing a multichannel marketing approach
IDFA depreciation meant that marketers lost access to a rich set of clickstreams and granular data on consumer profiles. Previously, these were essential to delivering highly targeted and personalized ads.Multichannel marketing is key to understanding, connecting, and reaching customers in a future beyond device-based identifiers. Retailers are now shifting their ad spend away from ad giants like Meta and Google to new-age, unconventional channels to attract new users and retain existing ones.Read more on multichannel marketing here.

How many social networks should I invest in for advertising?

This will depend on:

  • Your advertising budget
  • Your target audience
  • The industry you operate in
  • The type of service or product you offer.

It’s also important to note that certain social media channels work better for TOFU campaigns, while others are more appropriate for BOFU campaigns. For instance, TikTok is great for brand awareness at the top of the funnel, while Instagram is best for conversions at the bottom of the funnel. If you’re aiming for both brand awareness and conversions, you should at least invest in two social media channels.

Can’t I just use the reporting features from the social media platforms instead of a dashboard?

Yes, you can. But when you have more than one ad campaign on more than one social media channel, it’s going to get very time-consuming and tedious to jump from one platform to another.

With a marketing dashboard, you’ll be able to see all your ad data from all your campaigns in one place–saving you time and reducing the risks of data translation errors.You’ll also be able to turn on and off campaigns, reallocate budgets, set alarms, and track performance in real-time on a dashboard.

When you don’t have to waste time on manual tasks and when you have accurate, real-time data, you can devise more effective social media strategies.

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