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To produce tangible results in the increasingly automated landscape, marketers must learn to embrace automation by cashing in on the latest trends.
Light is emerging at the end of the burnout tunnel as media planning, buying and campaign management technology continues to evolve. What seemed like an unattainable goal of striking a healthy work-life balance is no longer a distant reality. Here are five key strategies that agency media planners and buyers can implement to create a healthier work-life balance and five corresponding suggestions to make the most out of the precious time and energy that you recover
What can brands do to understand, reach and connect with consumers as they look towards a future beyond device-based identifiers? The answer lies in multichannel marketing.
By leveraging an end-to-end single source of truth that collates relevant metrics from various channels to present a bird’s-eye view of data, AdOps platforms can help break down data silos and streamline the accounting cycle.
With the stark shift in the landscape of the workforce, leaders are pressed to adjust their strategies to keep their employees united and aligned from miles away.
Find out benefits of running ads with Microsoft & Yelp
We’ve put together a few things to look out for when designing your online campaigns on Facebook and Instagram, to make sure you avoid falling foul of the review process.
Find out reasons for google ad disapproval and prevent them in advance.
One way to stand out in a crowded online marketplace is to include extensions in your Google Ads.
Facebook Pixel is a snippet of code you put on the header of your website.
When it comes to social media advertising, Facebook is vital to connecting with your audience.
If you are involved in digital marketing, chances are you’ve tried running ads on Google.
To understand trends and behaviors, tracking data is vital.
A landing page is more than just a website, it is an opportunity to capture and convince your potential customers to make a conversion.
Efficiency is by far the most vital part of a business and the tools that are provided to workers directly affect a business’s efficiency.
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Make one stop to your dashboard in order to control all your online marketing campaigns.
During 2017, Uber discovered that ad fraud comprised two-thirds ($100M) of their total online advertising budget, rendering that portion useless.
