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Marketing Tips

Five Marketing Automation Trends to Watch For in 2022

To produce tangible results in the increasingly automated landscape, marketers must learn to embrace automation by cashing in on the latest trends.

5 Work-Life Balance Hacks for Agency Media Planners

Light is emerging at the end of the burnout tunnel as media planning, buying and campaign management technology continues to evolve. What seemed like an unattainable goal of striking a healthy work-life balance is no longer a distant reality. Here are five key strategies that agency media planners and buyers can implement to create a healthier work-life balance and five corresponding suggestions to make the most out of the precious time and energy that you recover

How IDFA Deprecation is Driving Multichannel Marketing

What can brands do to understand, reach and connect with consumers as they look towards a future beyond device-based identifiers? The answer lies in multichannel marketing.

Automation As a New Finance Essential for Businesses

By leveraging an end-to-end single source of truth that collates relevant metrics from various channels to present a bird’s-eye view of data, AdOps platforms can help break down data silos and streamline the accounting cycle.

How Can Marketers Streamline the Work-From-Home Era?

With the stark shift in the landscape of the workforce, leaders are pressed to adjust their strategies to keep their employees united and aligned from miles away.

Multi-Platform Advertising — Run Ads with Microsoft & Yelp

Find out benefits of running ads with Microsoft & Yelp

5 of the Most Common Facebook & Instagram Ad Mistakes

We’ve put together a few things to look out for when designing your online campaigns on Facebook and Instagram, to make sure you avoid falling foul of the review process.

[Google] Reasons for ad disapproval

Find out reasons for google ad disapproval and prevent them in advance.

All You Need to Know: Sitelinks & Callout Extensions

One way to stand out in a crowded online marketplace is to include extensions in your Google Ads.

Beginner’s Guide to Facebook Pixel

Facebook Pixel is a snippet of code you put on the header of your website.

Take Advantage of Facebook Lookalike Audience

When it comes to social media advertising, Facebook is vital to connecting with your audience.

Optimization Tips to Boost Your Google Ads

If you are involved in digital marketing, chances are you’ve tried running ads on Google.

Why You Should Use Google Analytics for Your Business

To understand trends and behaviors, tracking data is vital.

Tips to Increase your Landing Page Conversion Rate

A landing page is more than just a website, it is an opportunity to capture and convince your potential customers to make a conversion.

Why Businesses Need Centralized Dashboards in 2022

Efficiency is by far the most vital part of a business and the tools that are provided to workers directly affect a business’s efficiency.

One Dashboard to Control Them All – Managing All Your Marketing Campaigns At Once

Make one stop to your dashboard in order to control all your online marketing campaigns.

Detecting Ad Fraud With Centralized Data

During 2017, Uber discovered that ad fraud comprised two-thirds ($100M) of their total online advertising budget, rendering that portion useless.