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Connect Apple Search Ads to Adriel and instantly access real-time Apple Search Ads performance reports alongside all channels of your media mix.

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Automated reporting for Apple Search Ads and 650+ Media channels

Save your marketing team dozens of hours every week with automated reporting, data processing, and faster time to insight.

No more scattered data. Integrate Apple Search Ads and 650+ channels to Adriel in seconds to get a 360 degree overview of cross-channel marketing performance.

Compare cross-channel advertising performance from a single workspace and make better data-driven decisions, faster.

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Common Metrics to Track on your

Apple Search Ads

Dashboard

Ad Spend
If you have video ad campaigns, you might want to track their cost-per-view - the price you pay every time someone watches your video ad on a social media platform.
Click-through rate (CTR)
For traffic-focused social campaigns, you want to track CTR - the total percentage of people who visit your website by clicking on an ad or a search result.
Conversion rates
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors.
Cost per mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered.
Cost-per-click (CPC)
This is a metric showing how much marketers pay for ads running across social media based on the number of clicks the ad receives.
Impressions
Impressions are the total number of times any of your ads appear in the social feed of your target audience.
Link clicks
Link clicks and clicks (all) are both commonly seen metrics on Facebook Ads, which specify the total number of times people clicked on links within your ad copy, caption, image, or other call-to-action buttons that led to advertiser-specified destinations.
Return on Ad Spend
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising.
Revenue
The income businesses earn from displaying paid advertisements on their websites, social media channels, or other digital platforms.
Cost-per-Conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

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