Frustrated with Supermetrics? Try Adriel.

Supermetrics is great if you want to ship your marketing data into databases, BI tools, or spreadsheets and can maintain data pipelines yourself. But if you want a ready-to-use enterprise-grade platform to build stunning cross-platform reports within minutes, try Adriel.

Fast and easy integrations

Real-time dashboards

Custom alerts & automations

Creative Insights

Voted 4.8/5 on CapTerra and GetApp

Adriel vs.

Supermetrics

Spend more time growing your business and let Adriel handle the rest.

Adriel

Integrations

650+

Custom integrations

Ease of use

Easy

Account overview of key metrics

Data refresh frequency

Real time

Data blending

Custom metrics

Alarm system

Creative intelligence

Native campaign management

Client reporting

White labeling

Customer support

High quality

Setup difficulty

Easy

Cost (in US dollars)

From $299/month

Supermetrics;100+; false; Hard; false; Not real-time; false; true; false; false; false; true; true; Slow; Hard; $39/data source or up to ~$3000/mo

Join 6300+ agencies and brands using Adriel to track and improve ad performance

Why leading marketers choose Adriel as their Ad Operations platform

On Adriel, you can:

Get real-time data from all your favorite platforms

Adriel integrates with over 650 channels and streams harmonized data into your dashboards in real-time. No coding, data processing, or manual refreshes required. Data pipelines are managed by our engineers so you never have to worry about queries not running.

To integrate with channels on Supermetrics, you'll need to run complicated queries either on Excel or on the software. There is no real-time data refresh, and data pipelines need to be constantly maintained by your team.

Adriel brings in all the data I need to makeeffective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

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Your marketing command center

No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.

Supermetrics is a data pipeline tool, which means you'll need to send the data to another tool for visualization (e.g. Tableau, Data Studio, or PowerBI). There's no option to edit your campaigns directly on these platforms.

Data Studio is great but outside of pulling data in, it’s static. Adriel isn’t.

Grant Spychka | Marketing Ops Manager, Beacn

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Save 45 hrs/week with automated reports

See beautifully summarized, real-time reports every time you log into Adriel - no manual action needed. Share white-labeled reports with clients and executives in minutes, as PDFs or live links.

Building reports on data visualization tools like Data Studio or Tableau is extremely time-consuming and complicated. You also can't manage multiple reports easily in one place like on Adriel.

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards.

Paul Townley-Jones | Founder, Paparico

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Fully customizable alerts to stay on top of performance

Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.

Supermetrics only sends performance alerts once a day. Setting up alerts is also very difficult; you'll need to build formulas and queries on Excel.

Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Ad creative insights for smashing ROAS targets

Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.

There's no way to get ad creative insights on Supermetrics. This is unique only to Adriel.