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From the Blog
Your AEO citation numbers are climbing, but the client's conversions aren't following — and that gap has a specific cause. This piece breaks down the real difference between being cited and being recommended by AI engines, gives you a runnable audit method to check any client account, and shows how to report the gap without undercutting the AEO work you've already sold.
The FTC just sued Amazon for allegedly hiding ad-auction surcharges from over a million advertisers — and the same incentive problem exists on every platform that both sells your ads and reports how they performed. Here's why platform-reported spend can't be trusted at face value, and a concrete, monthly habit for checking it against numbers you actually control.
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7 min read
Can You Prove Your AI Ad Spend Is Working? An Honest B2B ROI Framework (2026)
Most marketers walk into budget reviews with a vendor's promise instead of their own numbers. Here's how to baseline, measure, and defend AI ad spend on terms your CFO will actually accept.
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Beyond ROAS: The 5 Metrics Your Executive Team Actually Cares About
Stop reporting ROAS in a vacuum. Discover the five boardroom metrics that tie marketing to real business impact.
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Automating the Weekly Marketing Report: What to Stop Doing Manually
Still building weekly reports by hand? It’s costing your team time, accuracy, and ROI.
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The Definitive Guide to AdOps
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