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From the Blog
Your TikTok ROAS is probably lying to you — and it's about to talk you into a bad budget call. Here's how to get the real number before you restore a dollar of spend.
Meta and Google now label AI-generated ad creative, and two new laws — California's AI Transparency Act and the EU AI Act — hit their compliance deadline on August 2, 2026. Here's how agencies can audit what's already running and get ahead of the conversation with clients, before a rejection notice or a platform label does it for them.
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Should You Restore Your TikTok Budget? Not Until You Fix This ROAS Problem First
Your TikTok ROAS is probably lying to you — and it's about to talk you into a bad budget call. Here's how to get the real number before you restore a dollar of spend.
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