Whatagraph vs. Adriel: Which Should You Choose?

Whatagraph is a cloud-based SaaS platform with the following functionalities:

• User-friendly: Connect your marketing sources directly to the platform seamlessly.
• Beautiful visuals in minutes: Instantly generate and create graphs, and custom and white-label reports, using built-in data visualization tools and pre-made dashboard templates.
• Collaborative: Share insights with clients and team members quickly.

But it has its limitations:

• Few integrations: While it offers real-time integrations, they are limited to a few apps.
• No custom alerts: It doesn’t alert you when your metrics are above or below your target KPIs.

• No suggestions for growth.
• It doesn’t offer access to ad creative intelligence, a feature that analyzes your ad creatives and tests or edits them directly in-platform.

Here are the competitors of Whatagraph that address these limitations:

Adriel

‍Adriel is a marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors

✅ Real-time, interactive dashboards

✅ Custom alerts

✅ Custom metrics and data blending

✅ Custom whitelabeled dashboards and reports

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options

AgencyAnalytics

‍AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.  

AgencyAnalytics Features:

✅ 75+ data connectors

✅ Real-time dashboards

✅ Custom, whitelabeled reports

Cost: From $12/mo/campaign to $900+/mo

Google Data Studio (now Looker Studio)

‍Google Data Studio serves as a centralized platform for data visualization and reporting. It aggregates data from multiple sources, such as website analytics, social media metrics, and sales figures, transforming them into comprehensive, easy-to-interpret reports and dashboards.

Google Data Studio Features:

✅ 510+ data connectors

✅ Customizable dashboards

✅ Real-time collaboration

Cost: Free for basic use but advanced connectors may incur a fee.

Supermetrics

‍Supermetrics is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed to aggregate data from various marketing platforms and funnel it into a centralized data warehouse or analytics platform. Unlike reporting and visualization tools, its primary function is to automate the data collection and transformation process.

Supermetrics Features:

✅ 100+ data connectors

✅ Data transformation

✅ Reporting and whitelabeling

Cost: $39/data source or up to ~$2000/mo

TapClicks

‍TapClicks is a business intelligence tool that empowers organizations to make data-driven decisions by providing comprehensive analytics and reporting capabilities. It centralizes data from multiple marketing channels and platforms, offering a unified view of key performance indicators.

TapClicks Features:

✅ 200+ data connectors

✅ Real-time dashboards

✅ Custom alerts

✅ Custom, whitelabeled reports

Cost: From $499/mo to custom pricing

That said, Adriel is the best Whatagraph alternative.

It is a marketing platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace.

With Adriel, marketers can get more returns from their digital marketing campaigns by:

✅ Moving away from Excel spreadsheets

✅ Eliminating repetitive manual tasks

✅ Creating custom reports

‍Grab a demo here.

The main differences between Whatagraph and the competitors listed above are:

User-Friendliness: Whatagraph is designed for seamless connection to marketing sources and offers user-friendly visuals, while competitors offer varying degrees of user experience.

Limited Integrations: Whatagraph has fewer real-time integrations compared to competitors like Adriel, which has 650+ data connectors, or Google Data Studio with 510+.

No Custom Alerts: Unlike competitors such as Adriel and TapClicks that offer custom alerts, Whatagraph lacks this feature.

No Growth Suggestions or Ad Creative Intelligence: Whatagraph does not offer suggestions for growth or ad creative intelligence, features that are available in platforms like Adriel.

Collaboration: Whatagraph allows for quick sharing of insights, similar to the real-time collaboration offered by Google Data Studio.

Cost: Whatagraph's pricing is not mentioned, but competitors range from $12/mo/campaign to custom pricing up to ~$2000/mo.

Focus on Visuals: Whatagraph emphasizes beautiful visuals and pre-made templates, whereas competitors like Supermetrics focus more on data pipeline and transformation.

No In-Platform Ad Editing: Unlike Adriel, which allows for editing multichannel campaigns directly from the platform, Whatagraph lacks this feature.

Whatagraph’s pricing plans start at $223/month, but you will need to sign a 12-month contract and pay for the year upfront.