Frustrated with Supermetrics? Try Adriel.

Supermetrics is great if you want to ship your marketing data into databases, BI tools, or spreadsheets and can maintain data pipelines yourself. But if you want a ready-to-use enterprise-grade platform to build stunning cross-platform reports within minutes, try Adriel.
Intégrations simples et rapides
Tableaux de bord en temps réel
Alertes et automatisations personnalisées
Perspectives créatives

Adriel c.

Supermetrics

Passez plus de temps à développer votre activité et laissez Adriel s'occuper du reste.
Adriel
Intégrations
650+
Intégrations personnalisées
Facilité d'utilisation
Facile
Aperçu des indicateurs clés du compte
Fréquence de rafraîchissement des données
En temps réel
Fusion de données
Métriques personnalisées
Système d'alarme
Intelligence créative
Gestion native des campagnes
Rapports sur les clients
Étiquetage blanc
Assistance à la clientèle
Haute qualité
Difficulté de configuration
Facile
Coût (en dollars américains)
À partir de 299 $/mois
Supermetrics;100+; true; Hard; false; Not real-time; true; true; false; false; false; true; true; Slow; Hard; $39/data source or up to ~$3000/mo
Rejoignez plus de 6300 agences et marques qui utilisent Adriel pour suivre et améliorer les performances de leurs publicités

Why leading marketers choose Adriel as their Ad Operations platform

Sur Adriel, vous pouvez :
Get real-time data from all your favorite platforms
Adriel integrates with over 650 channels and streams harmonized data into your dashboards in real-time. No coding, data processing, or manual refreshes required. Data pipelines are managed by our engineers so you never have to worry about queries not running.
To integrate with channels on Supermetrics, you'll need to run complicated queries either on Excel or on the software. There is no real-time data refresh, and data pipelines need to be constantly maintained by your team.
Adriel brings in all the data I need to makeeffective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

Browse Integrations
Your marketing command center
No more jumping from platform to platform. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks. Adriel automatically apply changes across all channels.
Supermetrics is a data pipeline tool, which means you'll need to send the data to another tool for visualization (e.g. Tableau, Data Studio, or PowerBI). There's no option to edit your campaigns directly on these platforms.
Data Studio is great but outside of pulling data in, it’s static. Adriel isn’t.

Grant Spychka | Marketing Ops Manager, Beacn

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Save 45 hrs/week with automated reports
See beautifully summarized, real-time reports every time you log into Adriel - no manual action needed. Share white-labeled reports with clients and executives in minutes, as PDFs or live links.
Building reports on data visualization tools like Data Studio or Tableau is extremely time-consuming and complicated. You also can't manage multiple reports easily in one place like on Adriel.
Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboards.

Paul Townley-Jones | Founder, Paparico

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Fully customizable alerts to stay on top of performance
Adriel notifies you immediately via email or on your dashboards when KPIs trend up or down. Customize alerts across specific data sources, campaigns, ad sets, or ad levels, and turn off those that are leaking money right on your dashboard.
Supermetrics only sends performance alerts once a day. Setting up alerts is also very difficult; you'll need to build formulas and queries on Excel.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Ad creative insights for smashing ROAS targets
Import, analyze, and A/B test all your creatives natively from your Adriel workspace. See which keywords, colors, and emojis convert well and drive profitable campaigns for clients.
There's no way to get ad creative insights on Supermetrics. This is unique only to Adriel.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Thank you Supermetrics & Data Studio for your years of kind services, but it’s time for me to move on!
A. Eriksson
Founder & CEO, Anabolic Health
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Intégrez vos plateformes marketing préférées en quelques secondes

Aucune ligne de code n'est requise. La plateforme AdOps la plus conviviale du marché.
Explorez les intégrations

Vous avez notre soutien, toujours

Intégration personnalisée
Mettez en place vos tableaux de bord exactement comme vous le souhaitez avec votre Customer Success Manager au cours des 30 premiers jours.
Chat en direct et FAQ
Vous avez des questions rapides pendant que vous utilisez l'application ? Envoyez-nous un message directement sur votre tableau de bord et une personne réelle vous contactera.
Ou consultez notre FAQ.
Académie Adriel
Consultez des guides étape par étape sur la connexion de vos données, la configuration de votre tableau de bord et la gestion des utilisateurs et des autorisations.
Visitez Adriel Academy ici.

Une tarification transparente. Pas de frais cachés.

Supermetrics starts from $39 per data source per month,
but its opaque pricing model often leaves you paying far more - as much as $3000/month.

On Adriel, just choose a plan that works for you with a 14-day full service free trial.
See this page for the full price list.

Prenez le contrôle de vos données marketing dès aujourd'hui

Essai gratuit de 14 jours | Aucune carte de crédit requise
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Afficher tout

FAQs

Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
Adriel
Pourquoi investir dans Adriel ?
Nous sommes conscients que les tableaux de bord marketing peuvent représenter un investissement important. Mais Adriel s'est avéré être une source de revenus, et non une dépense. Les agences et les marques qui utilisent actuellement Adriel maximisent le retour sur leurs dépenses publicitaires en exploitant les informations en temps réel et les analyses créatives de la plateforme. Lisez leurs histoires de réussite ici.
Dois-je télécharger manuellement les données vers Adriel ?
Non. Une fois que vos sources de données sont connectées à Adriel, nous récupérons et mettons à jour automatiquement tous vos tableaux de bord avec vos données, en temps réel.
Puis-je obtenir une intégration de données personnalisée ?
Oui Si vous ne trouvez pas la connexion dont vous avez besoin auprès de notre Plus de 650 intégrations natives, il suffit de nous le faire savoir et nous le construirons pour vous.
Pouvez-vous diffuser mes publicités pour moi ?
Malheureusement, non. Adriel est une plateforme d'intelligence marketing et nous ne sommes pas autorisés à diffuser vos publicités pour vous. Cependant, vous pouvez gérer toutes vos campagnes publicitaires directement sur Adriel sans avoir à accéder à différentes plateformes. Réaffectez les budgets et activez et désactivez les campagnes en quelques clics.
Est-ce que je peux facilement obtenir de l'aide ?
Nous comprenons parfaitement les difficultés que vous devez surmonter lors de l'intégration d'un nouveau logiciel. Bien qu'il soit facile de démarrer avec Adriel, nous proposons un processus complet d'intégration des clients qui s'étend sur 30 à 60 jours. Pendant cette période, nous vous rencontrons une ou deux fois par semaine pour nous assurer que vous pouvez vous connecter à toutes vos sources de données, consulter toutes vos données et automatiser vos rapports. Vous pouvez également trouver une documentation complète et des vidéos sur Académie Adriel ou contactez-nous directement si vous avez besoin d'une assistance individuelle.
Supermetrics
What are the benefits of using Supermetrics?

Supermetrics is a data integration and reporting tool that consolidates data from over 100 sources and loads it into various destinations like spreadsheets and data warehouses.

It supports data sources such as:

  • Paid media, like Facebook Ads, Twitter Ads, and Google Ads.
  • SEO & PPC tools, such as Google Search Console, Semrush, and Ahrefs.
  • Sales tools, like HubSpot and Salesforce.

Supermetrics offers several benefits for marketing professionals, including automated data integration from various marketing platforms, data extraction, transformation and customization, scheduled data updates, and secure data handling.

It promotes collaboration, saves time, and provides scalability, making it a cost-effective solution for marketing reporting and analytics.

However, even a super tool like such has its pros and cons. Here are the biggest limitations:

  • Complex Queries Required: To integrate with channels, users must run complicated queries either in Excel or within the Supermetrics software itself.
  • No Real-Time Data Refresh: Data pipelines need to be constantly maintained by your team, as there is no option for real-time data refresh.
  • Separate Visualization Tool Needed: Being a data pipeline tool, Supermetrics requires you to use another platform like Tableau, Data Studio, or PowerBI for data visualization.
  • Time-Consuming Report Building: Creating reports on visualization tools can be extremely time-consuming and complicated, unlike more integrated solutions like Adriel.
  • Limited Alert Functionality: Performance alerts are sent only once a day, and setting them up is challenging, requiring the building of formulas and queries in Excel.
  • No Creative Insights: Supermetrics does not offer any features for gaining insights into ad creatives.

In contrast, on Adriel you can:

  • Connect to all your ad accounts and marketing channels within seconds
  • Use ready-made templates and robust visualization widgets to build reports
  • Track metrics in real-time, including custom ones
  • Configure custom alerts to stay on top of ad performance 24/7
  • Whitelabel both your dashboards and reports
  • Get ad creative insights and suggestions for growth

Grab a demo here.

How much does Supermetrics cost?

Supermetrics offers a total of 15 pricing plans tailored to specific data destinations and needs. These plans vary in cost and features, depending on the chosen destination, user access, and account limits.

In general, Supermetrics can cost anywhere between $39/data source or up to ~$2000/mo.

The pricing structure includes options for Supermetrics API, BigQuery, Snowflake, Looker Studio, Google Sheets, Microsoft Excel, and Monday.com integrations.

While Supermetrics emphasizes fixed-fee pricing, some users have reported unexpected charges and difficulties canceling subscriptions. Additional tools like Looker Studio and Tableau may be required for data visualization, adding to the overall cost. Alternative solutions like Adriel offer more capabilities and flexibility at competitive prices.

What are Supermetrics alternatives?

Supermetrics isn’t for everyone. Choosing a platform depends on your specific needs, the marketing platforms you use, your level of technical expertise, and your budget.

Some popular Supermetrics alternatives include:

  1. Adriel: A marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single workspace.
  2. Google Data Studio: Google's free tool for creating interactive dashboards and reports, often used in conjunction with Google Sheets and various data connectors.
  3. Tableau: A robust data visualization and analytics tool with data integration capabilities, suitable for more advanced users.
  4. Power BI: Microsoft's business intelligence platform, which offers data visualization, reporting, and integration with various data sources.
  5. Klipfolio: A cloud-based dashboard and reporting tool known for its real-time data tracking and integration capabilities.
  6. Funnel.io: A marketing data integration platform that automates data extraction and transformation for various marketing platforms.
  7. Domo: A comprehensive business intelligence and analytics platform that integrates with various data sources and provides customizable dashboards.
  8. TapClicks: A marketing analytics and reporting platform that offers data integration from multiple marketing channels.
  9. ClicData: A cloud-based dashboard and reporting tool with data integration features, suitable for businesses of all sizes.
  10. Adverity: A marketing data intelligence platform focusing on data integration and transformation from various sources.

The tool you pick will depend on your specific needs. If you’re a marketer, advertising specialist, or marketing agency owner who wants to stay on top of your multichannel marketing data, Adriel is your all-in-one platform.

What's the difference between Supermetrics and Google Analytics?

Supermetrics and Google Analytics are digital marketing and analytics tools, but they have distinct purposes and features:

  1. Purpose: Supermetrics is a data integration and reporting tool that consolidates data from various online marketing platforms, while Google Analytics is a web analytics service that tracks website and app traffic, user behavior, and conversions.
  2. Data Integration: Supermetrics focuses on integrating data from marketing platforms into one central location, while Google Analytics primarily collects data on website and app user interactions and doesn't integrate external marketing platform data.
  3. Reporting and Visualization: Supermetrics enables custom reports and dashboards, exportable to tools like Google Data Studio and Tableau. On the other hand, Google Analytics provides in-platform reporting and visualization for website and app data.
  4. Data Transformation: Supermetrics offers data transformation capabilities for data cleansing and preparation, while Google Analytics primarily collects raw data with limited transformation features.
  5. Use Cases: Supermetrics suits digital marketers and analysts consolidating data, performing analysis, and creating customized reports. On the other hand, Google Analytics is used by website and app owners to track user behavior, optimize performance, and measure marketing campaign effectiveness.

Overall, Supermetrics is used for data integration and reporting from marketing platforms, while Google Analytics focuses on web and app traffic analysis. Depending on your needs, you may use both tools to analyze data comprehensively.

What's the difference between Whatagraph vs Supermetrics?

Whatagraph and Supermetrics are both comprehensive tools for digital marketing reporting and analytics, but they offer different features and user experiences. Here's a comparison:

Integrations: Supermetrics supports over 100 integrations, providing a broader range of data connections compared to Whatagraph's 40+. Both platforms support custom integrations.

Ease of Use and Setup Difficulty: Whatagraph is known for its ease of use and easy setup, making it more accessible for users without extensive technical expertise. In contrast, Supermetrics is considered hard to use and set up, catering to users who are more technically proficient or have specific, advanced data needs.

Data Refresh Frequency: Neither Whatagraph nor Supermetrics offers real-time data refresh, indicating a periodic update of data.

White Labeling: Both platforms support white labeling, allowing agencies and marketers to brand reports and dashboards as their own.

Mobile App: Neither tool offers a mobile app.

Cost: Supermetrics pricing starts at $39 per data source and can go up to approximately $2000/month, potentially making it more suitable for larger organizations or specific use cases. Whatagraph's pricing ranges from $249 to $500+/month, positioning it as a more accessible option for small to medium-sized businesses.

Client Reporting and Customer Support: Both platforms are strong in client reporting. Whatagraph is noted for high-quality customer support, while Supermetrics is reported to have slower customer support.

Target Audience: Whatagraph, with its user-friendly interface and straightforward setup, is well-suited for small to medium-sized agencies and businesses. Supermetrics, with its extensive range of integrations and more complex setup, is more appropriate for larger organizations or users with specific, in-depth reporting and data analysis needs.

In summary, Whatagraph is ideal for users looking for an easy-to-use, client-friendly reporting tool with effective white labeling, while Supermetrics is better suited for users who require a wide range of integrations and have the technical know-how to manage a more complex setup.

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