TapClicks vs. Adriel: Which Should You Choose?

TapClicks is a comprehensive reporting tool for marketing agencies. You can easily connect to most key marketing channels like social media, PPC, and SEO. This helps you see how well your marketing is working in one place.

TapClicks also comes with a useful feature for agencies called “TapOrders”. It’s a client management dashboard to keep track of all your client details, budgets, and objectives. 

The platform is user-friendly and comes with drag-and-drop features. You can also create different dashboards for different users (e.g. data analyst, the client).

While TapClicks is really handy, some people find it a bit tricky at first and run into bugs every now and then. But overall, it's a helpful tool if you want to handle your marketing data and orders all in one place. 

Features Overview:

• 200+ data integrations
• Customizable dashboards with a drag-and-drop interface.
• Real-time data updates for timely decision-making.
• Automated reporting features to streamline processes.
• Mobile access to manage campaigns on the go.

Pros and Cons:

Pros:

• Highly customizable for reporting and order management.
• Strong reporting scheduler feature.
• Great customer service.
• User-friendly interface, facilitating the creation of advanced dashboards.

Cons:

• Can be complex to set up, especially for custom calculations.
• Some issues with data import accuracy.
• The platform’s UI can be non-intuitive and occasionally slow.
• The integration process can sometimes be lengthy.
  

TapClicks doesn’t share its pricing publicly, but online review sites say it starts from $499/month. We recommend you contact TapClicks directly to learn their pricing for your specific needs. 

Here are the features and pricing of 10 TapClicks alternatives:

Adriel

‍Adriel is a marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single platform. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

✅ 650+ easy data connectors

✅ Real-time, interactive dashboards with drag-and-drop widgets

✅ Custom alerts and metrics

✅ ETL and data prep

✅ Custom whitelabeled dashboards and reports

✅ Ad creative insights

✅ Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options

‍AgencyAnalytics

AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.  

AgencyAnalytics Features:

✅ 75+ data connectors

✅ Real-time dashboards

✅ Custom, whitelabeled reports

Cost: From $12/mo/campaign to $900+/mo

Tableau

‍Tableau is a leading business intelligence tool specifically designed for enterprises, offering robust data visualization and analytics capabilities. It enables organizations to aggregate and analyze data from various sources, transforming raw data into actionable insights through interactive dashboards and reports.

Tableau Features:

✅100+ data connectors

✅Custom metrics and data blending

✅Performance alerts

✅Custom, whitelabeled reports

Cost: Up to $5000-$6000/mo

Funnel.io

‍Funnel.io is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed for businesses looking to centralize their data from multiple marketing platforms. Unlike traditional business intelligence tools focused on data visualization, Funnel.io's primary function is to automate the process of data collection, data transformation, and data integration.

Funnel.io Features:

✅500+ data connectors

✅ ETL and data prep

✅Custom metrics

✅Client reporting

Cost: From $400 to $2400+/month

Supermetrics

‍Supermetrics is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed to aggregate data from various marketing platforms and funnel it into a centralized data warehouse or analytics platform. Similar to Funnel.io, Supermetrics is a data management tool.

Supermetrics features:

✅ 100+ data connectors

✅ Data transformation

✅ Reporting and whitelabeling

Cost: $39/data source or up to ~$2000/mo

Domo

‍Domo is a business intelligence software tailored for enterprises, designed to consolidate disparate data sources into a unified, real-time dashboard. It offers robust analytics and data visualization capabilities, enabling organizations to make informed decisions based on comprehensive insights.

Domo Features:

✅ 1000+ data connectors

✅ Real-time dashboards

✅ Custom alerts and metrics

✅ Custom whitelabeled reports

✅ ETL and data prep

Cost: From $175/user/mo + add-ons and implementation costs

Datorama

‍Similar to Domo, Datorama is a enterprise-grade business intelligence and reporting platform. Designed to empower marketing teams with actionable insights, Datorama aggregates data from multiple sources and transforms it into easy-to-understand visualizations and reports.

Datorama Features:

✅174+ data connectors

✅Custom metrics and data blending

✅Custom alerts

✅Ad creative insights (at an extra cost)

✅ Custom whitelabeled reports

Cost: Up to $10,000-$20,000/mo

Looker Studio (formerly Google Data Studio)

‍Looker Studio is a business intelligence tool geared towards startups and lean organizations, offering a flexible platform for data analytics and visualization. It allows users to transform raw data from multiple sources into actionable insights through customizable dashboards and reports.

Looker Studio Features:

✅800+ data connectors

✅Custom metrics and data blending

✅Client reporting

Cost: Free - $3,000+/mo data pipeline costs

Microsoft Power BI

‍Microsoft Power BI is BI platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI features:

✅ 100+ data connectors

✅ Real-time dashboards

✅ ETL and data prep

✅ Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month

If you're looking for more alternatives and a complete breakdown of each tool, please check out this TapClicks alternatives article.

Among TapClicks competitors, Adriel stands out as the best. Here’s why:

Quick and Easy Dashboard Setup

• Adriel: Dashboards can be set up in less than a week with support from a dedicated Customer Success Manager. Offers 650+ data sources for easy channel connection. No SQL or coding skills needed, unlike other alternatives like Tableau and Domo.
• TapClicks: Setting up data can be difficult and time-consuming, and users have reported unresolved bugs. It also scores low on ease of use on different software review websites.

Data Accuracy for Decision-Making

• Adriel: Automatically merges data from multiple channels to provide accurate datasets and custom metrics for a more accurate picture of marketing performance.
• TapClicks: Users have reported challenges in obtaining accurate multichannel marketing data, even with support from the customer success team.

Comprehensive Campaign Management

• Adriel: Allows for direct editing of ad campaigns across all channels from the main dashboard, including budget reallocation and stopping ineffective campaigns. This feature is not available on most digital marketing analytics tools—not even on enterprise-grade ones like Tableau, Power BI, and the like.
• TapClicks: Does not offer the ability to edit campaigns directly from its platform.

Customization and Whitelabeling

• Adriel: Provides full customization of both dashboards and reports for a branded look, allowing you to share impressive dashboards with clients and team members. Most tools only support whitelabeling of reports, not dashboards.
• TapClicks: Offers custom branding, but this is limited to reports and does not extend to dashboards.

Creative Insights for ROAS

• Adriel: Offers native A/B testing and analysis of ad creatives, helping you identify which elements are most effective for profitable campaigns. Again, this is a feature unique only to Adriel. The only other tool that provides this feature is Datorama, but you’d need to pay extra.
• TapClicks: Lacks features for ad creative insights and testing.

In summary, TapClicks is great for small businesses with ads on one or two marketing channels, but it lacks the flexibility and horsepower of a comprehensive marketing analytics tool like Adriel.

Adriel is a more user-friendly, accurate, and feature-rich TapClicks alternative catered towards large-scale marketing agencies or brands with multichannel marketing campaigns.