TapClicks vs. Adriel: Which Should You Choose?

TapClicks is great for small businesses that want a simple reporting and analytics platform. But if you’re an advertising specialist, marketer, or data analyst who wants to keep close tabs on your multi-channel marketing data, Adriel could be the better choice.
Intégrations simples et rapides
Tableaux de bord en temps réel
Alertes et automatisations personnalisées
Perspectives créatives

Adriel c.

TapClicks

Passez plus de temps à développer votre activité et laissez Adriel s'occuper du reste.
Adriel
Intégrations
650+
Intégrations personnalisées
Facilité d'utilisation
Facile
Aperçu des indicateurs clés du compte
Fréquence de rafraîchissement des données
En temps réel
Fusion de données
Métriques personnalisées
Système d'alarme
Intelligence créative
Gestion native des campagnes
Rapports sur les clients
Étiquetage blanc
Assistance à la clientèle
Haute qualité
Difficulté de configuration
Facile
TapClicks;200+;true;Hard;true;Real time;true;true;true;false;false;true;Only reports, not dashboards;Average;Average;From $499/mo to custom pricing
Rejoignez plus de 6300 agences et marques qui utilisent Adriel pour suivre et améliorer les performances de leurs publicités

Why leading marketers choose Adriel over TapClicks

Sur Adriel, vous pouvez :
Set up your dashboards in just a few hours
Get your dashboard up and running in less than a week on Adriel. Just connect your channels from a drop-down list of 650+ data sources, and the software will automatically visualize analysis-ready data in minutes. Also, your Customer Success Manager will be with you every step of the way.
While TapClicks also come with pre-built connectors, it can be difficult and time-consuming to get your data set up correctly. Users have also reported multiple bugs that go unsolved for some time.
It's so easy to use Adriel and the fact that its visualization features are so powerful is sometimes beyond me.

A. Vahl | Founder and CEO, Vahl Ads

Browse Integrations
Get accurate data and reports for better decision-making
Adriel automatically merges data from multiple channels and sources to form accurate datasets and custom metrics that you can track on your dashboard. Dive deeper into your data and make truly data-driven decisions.
According to online user reviews, it can be challenging to get accurate data for multichannel marketing reports on TapClicks, despite months of support from the customer success team.
Adriel brings in all the data I need to make effective decisions as a business owner.

Ingrid Carney | Founder & CEO, Ingrid & Isabel

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Manage all your campaigns from one dashboard
Adriel is more than just a reporting tool. You can also edit ad campaigns from all your channels directly from Adriel's main dashboard. Reallocate budgets or stop money-leaking, ineffective campaigns with just a few clicks.
You can't edit your campaigns directly from TapClicks.
Adriel is an extremely comprehensive and useful tool for all of our marketing efforts. We know where the money goes and can reconcile that in one view, which is awesome. You don’t have to check a ton of ad platform dashboards every morning. You simply log into Adriel and check it there.

Alex Eriksson | Founder and CEO, Anabolic Health

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Whitelabel not just reports, but also dashboards
Fully customize the colors, images, and widgets of your live dashboard for an extra branded look. Share jaw-dropping live dashboards and reports with your clients and team. Truly make your workspace your own.
You can add "Custom branding" on TapClicks but this only applies to reports. There is no option to whitelabel dashboards.
Adriel is giving us the freedom to experiment a lot more freely than we could before. Their alarm system has basically put our QA process on autopilot.

Dax Hamman | Founder & CEO, Fireside Agency

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Maximize ROAS with ad creative insights
Analyze all your ad creatives and A/B test natively on Adriel's main workspace. See which keywords, colors, and emojis convert well in cluster clouds and drive profitable campaigns for clients.
TapClicks doesn't offer ad creative insights.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel has been a total game-changer. Before, it took our account managers and analytics team hours to build and standardize reports. Now, reports are ready as soon as we log in to our workspace. Our clients are thrilled with our delivery speed.
Z. Kelsey
Founder and CEO, Hooked Advertising
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Intégration personnalisée
Mettez en place vos tableaux de bord exactement comme vous le souhaitez avec votre Customer Success Manager au cours des 30 premiers jours.
Chat en direct et FAQ
Vous avez des questions rapides pendant que vous utilisez l'application ? Envoyez-nous un message directement sur votre tableau de bord et une personne réelle vous contactera.
Ou consultez notre FAQ.
Académie Adriel
Consultez des guides étape par étape sur la connexion de vos données, la configuration de votre tableau de bord et la gestion des utilisateurs et des autorisations.
Visitez Adriel Academy ici.

Une tarification transparente. Pas de frais cachés.

TapClick's pricing is hidden behind a "Contact Us" wall, but according to online reviews and blog posts, it starts from $499/month.

‍

Adriel's pricing is transparent: plans start from $299/month. See this page for a full breakdown.

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FAQs

Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
Adriel
Pourquoi investir dans Adriel ?
Nous sommes conscients que les tableaux de bord marketing peuvent représenter un investissement important. Mais Adriel s'est avéré être une source de revenus, et non une dépense. Les agences et les marques qui utilisent actuellement Adriel maximisent le retour sur leurs dépenses publicitaires en exploitant les informations en temps réel et les analyses créatives de la plateforme. Lisez leurs histoires de réussite ici.
Dois-je télécharger manuellement les données vers Adriel ?
Non. Une fois que vos sources de données sont connectées à Adriel, nous récupérons et mettons à jour automatiquement tous vos tableaux de bord avec vos données, en temps réel.
Puis-je obtenir une intégration de données personnalisée ?
Oui Si vous ne trouvez pas la connexion dont vous avez besoin auprès de notre Plus de 650 intégrations natives, il suffit de nous le faire savoir et nous le construirons pour vous.
Pouvez-vous diffuser mes publicités pour moi ?
Malheureusement, non. Adriel est une plateforme d'intelligence marketing et nous ne sommes pas autorisés à diffuser vos publicités pour vous. Cependant, vous pouvez gérer toutes vos campagnes publicitaires directement sur Adriel sans avoir à accéder à différentes plateformes. Réaffectez les budgets et activez et désactivez les campagnes en quelques clics.
Est-ce que je peux facilement obtenir de l'aide ?
Nous comprenons parfaitement les difficultés que vous devez surmonter lors de l'intégration d'un nouveau logiciel. Bien qu'il soit facile de démarrer avec Adriel, nous proposons un processus complet d'intégration des clients qui s'étend sur 30 à 60 jours. Pendant cette période, nous vous rencontrons une ou deux fois par semaine pour nous assurer que vous pouvez vous connecter à toutes vos sources de données, consulter toutes vos données et automatiser vos rapports. Vous pouvez également trouver une documentation complète et des vidéos sur Académie Adriel ou contactez-nous directement si vous avez besoin d'une assistance individuelle.
TapClicks
What is the overview of TapClicks?

TapClicks is a comprehensive reporting tool for marketing agencies. You can easily connect to most key marketing channels like social media, PPC, and SEO. This helps you see how well your marketing is working in one place.

TapClicks also comes with a useful feature for agencies called “TapOrders”. It’s a client management dashboard to keep track of all your client details, budgets, and objectives. 

The platform is user-friendly and comes with drag-and-drop features. You can also create different dashboards for different users (e.g. data analyst, the client).

While TapClicks is really handy, some people find it a bit tricky at first and run into bugs every now and then. But overall, it's a helpful tool if you want to handle your marketing data and orders all in one place. 

Features Overview:

  • 200+ data integrations
  • Customizable dashboards with a drag-and-drop interface.
  • Real-time data updates for timely decision-making.
  • Automated reporting features to streamline processes.
  • Mobile access to manage campaigns on the go.

Pros and Cons:

Pros:

  • Highly customizable for reporting and order management.
  • Strong reporting scheduler feature.
  • Great customer service.
  • User-friendly interface, facilitating the creation of advanced dashboards.

Cons:

  • Can be complex to set up, especially for custom calculations.
  • Some issues with data import accuracy.
  • The platform’s UI can be non-intuitive and occasionally slow.
  • The integration process can sometimes be lengthy.
How much is TapClicks?

TapClicks doesn’t share its pricing publicly, but online review sites say it starts from $499/month. We recommend you contact TapClicks directly to learn their pricing for your specific needs. 

What are TapClicks alternatives?

Here are the features and pricing of 10 TapClicks alternatives:

Adriel

‍Adriel is a marketing intelligence platform that integrates with hundreds of data sources to centralize real-time data, insights, and teams on a single platform. With Adriel, marketers can move away from Excel spreadsheets, eliminate repetitive manual tasks, and get more returns from their digital advertising campaigns.

Adriel Features:

âś… 650+ easy data connectors

âś… Real-time, interactive dashboards with drag-and-drop widgets

âś… Custom alerts and metrics

âś… ETL and data prep

âś… Custom whitelabeled dashboards and reports

âś… Ad creative insights

âś… Complete marketing command center (edit multichannel campaigns directly from Adriel)

Cost: From US$299 with custom scalable pricing options

‍AgencyAnalytics

AgencyAnalytics is an all-in-one business intelligence and reporting tool allowing you to create customized dashboards and real-time reports for SEO, PPC, social media, and more. The software offers a full suite of SEO-related features for users to view essential KPIs and metrics in real-time.  

AgencyAnalytics Features:

âś… 75+ data connectors

âś… Real-time dashboards

âś… Custom, whitelabeled reports

Cost: From $12/mo/campaign to $900+/mo

Tableau

‍Tableau is a leading business intelligence tool specifically designed for enterprises, offering robust data visualization and analytics capabilities. It enables organizations to aggregate and analyze data from various sources, transforming raw data into actionable insights through interactive dashboards and reports.

Tableau Features:

âś…100+ data connectors

âś…Custom metrics and data blending

âś…Performance alerts

âś…Custom, whitelabeled reports

Cost: Up to $5000-$6000/mo

Funnel.io

‍Funnel.io is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed for businesses looking to centralize their data from multiple marketing platforms. Unlike traditional business intelligence tools focused on data visualization, Funnel.io's primary function is to automate the process of data collection, data transformation, and data integration.

Funnel.io Features:

âś…500+ data connectors

âś… ETL and data prep

âś…Custom metrics

âś…Client reporting

Cost: From $400 to $2400+/month

Supermetrics

‍Supermetrics is a specialized data pipeline and ETL (Extract, Transform, Load) tool designed to aggregate data from various marketing platforms and funnel it into a centralized data warehouse or analytics platform. Similar to Funnel.io, Supermetrics is a data management tool.

Supermetrics features:

âś… 100+ data connectors

âś… Data transformation

âś… Reporting and whitelabeling

Cost: $39/data source or up to ~$2000/mo

Domo

‍Domo is a business intelligence software tailored for enterprises, designed to consolidate disparate data sources into a unified, real-time dashboard. It offers robust analytics and data visualization capabilities, enabling organizations to make informed decisions based on comprehensive insights.

Domo Features:

âś… 1000+ data connectors

âś… Real-time dashboards

âś… Custom alerts and metrics

âś… Custom whitelabeled reports

âś… ETL and data prep

Cost: From $175/user/mo + add-ons and implementation costs

Datorama

‍Similar to Domo, Datorama is a enterprise-grade business intelligence and reporting platform. Designed to empower marketing teams with actionable insights, Datorama aggregates data from multiple sources and transforms it into easy-to-understand visualizations and reports.

Datorama Features:

âś…174+ data connectors

âś…Custom metrics and data blending

âś…Custom alerts

âś…Ad creative insights (at an extra cost)

âś… Custom whitelabeled reports

Cost: Up to $10,000-$20,000/mo

Looker Studio (formerly Google Data Studio)

‍Looker Studio is a business intelligence tool geared towards startups and lean organizations, offering a flexible platform for data analytics and visualization. It allows users to transform raw data from multiple sources into actionable insights through customizable dashboards and reports.

Looker Studio Features:

âś…800+ data connectors

âś…Custom metrics and data blending

âś…Client reporting

Cost: Free - $3,000+/mo data pipeline costs

Microsoft Power BI

‍Microsoft Power BI is BI platform that serves as an integral part of Microsoft's broader suite of business applications. Designed for a wide range of users—from data analysts to C-suite executives—Power BI enables organizations to aggregate data from multiple sources, create interactive dashboards, and generate insightful reports.

Microsoft Power BI features:

âś… 100+ data connectors

âś… Real-time dashboards

âś… ETL and data prep

âś… Custom alerts and metrics

Cost: $14/user/mo or $6800+/capacity/month

If you're looking for more alternatives and a complete breakdown of each tool, please check out this TapClicks alternatives article.

What is the best TapClicks alternative?

Among TapClicks competitors, Adriel stands out as the best. Here’s why:

Quick and Easy Dashboard Setup

  • Adriel: Dashboards can be set up in less than a week with support from a dedicated Customer Success Manager. Offers 650+ data sources for easy channel connection. No SQL or coding skills needed, unlike other alternatives like Tableau and Domo.
  • TapClicks: Setting up data can be difficult and time-consuming, and users have reported unresolved bugs. It also scores low on ease of use on different software review websites.

Data Accuracy for Decision-Making

  • Adriel: Automatically merges data from multiple channels to provide accurate datasets and custom metrics for a more accurate picture of marketing performance.
  • TapClicks: Users have reported challenges in obtaining accurate multichannel marketing data, even with support from the customer success team.

Comprehensive Campaign Management

  • Adriel: Allows for direct editing of ad campaigns across all channels from the main dashboard, including budget reallocation and stopping ineffective campaigns. This feature is not available on most digital marketing analytics tools—not even on enterprise-grade ones like Tableau, Power BI, and the like.
  • TapClicks: Does not offer the ability to edit campaigns directly from its platform.

Customization and Whitelabeling

  • Adriel: Provides full customization of both dashboards and reports for a branded look, allowing you to share impressive dashboards with clients and team members. Most tools only support whitelabeling of reports, not dashboards.
  • TapClicks: Offers custom branding, but this is limited to reports and does not extend to dashboards.

Creative Insights for ROAS

  • Adriel: Offers native A/B testing and analysis of ad creatives, helping you identify which elements are most effective for profitable campaigns. Again, this is a feature unique only to Adriel. The only other tool that provides this feature is Datorama, but you’d need to pay extra.
  • TapClicks: Lacks features for ad creative insights and testing.

In summary, TapClicks is great for small businesses with ads on one or two marketing channels, but it lacks the flexibility and horsepower of a comprehensive marketing analytics tool like Adriel.

Adriel is a more user-friendly, accurate, and feature-rich TapClicks alternative catered towards large-scale marketing agencies or brands with multichannel marketing campaigns.

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