Domo vs. Adriel: Which Should You Choose?

Domo is great for enterprises who need a powerful data analytics tool. But if you're a marketer looking for a fast, easy, and real-time reporting dashboard without the Enterprise price point, Adriel is the better choice.
Intégrations simples et rapides
Tableaux de bord en temps réel
Alertes et automatisations personnalisées
Perspectives créatives

Adriel c.

Domo

Passez plus de temps à développer votre activité et laissez Adriel s'occuper du reste.
Adriel
Intégrations
650+
Intégrations personnalisées
Facilité d'utilisation
Facile
Aperçu des indicateurs clés du compte
Fréquence de rafraîchissement des données
En temps réel
Fusion de données
Métriques personnalisées
Système d'alarme
Intelligence créative
Gestion native des campagnes
Rapports sur les clients
Étiquetage blanc
Assistance à la clientèle
Haute qualité
Difficulté de configuration
Facile
Coût (en dollars américains)
À partir de 299 $/mois
Domo;1000+; true; Medium; true; Real-time; true; true; true; false; true; true; true; High quality; Hard; Free plan with limited capabilities. Paid plans start from $300/mo for 400 credits up to $5000/mo + add-ons and implementation costs
Rejoignez plus de 6300 agences et marques qui utilisent Adriel pour suivre et améliorer les performances de leurs publicités

Why leading marketers choose Adriel over Domo

Sur Adriel, vous pouvez :
Save hundreds of hours in setting up your dashboards
Get your dashboard up and running in less than a week on Adriel. Just connect your channels from a drop-down list of 650+ data sources, and the software will automatically visualize analysis-ready data in minutes. No coding or manual processing required.
Setting up Domo is very complex, requiring LookML skills to model data. Marketers usually have to spend weeks learning how the software works. Hiring a Domo implementation partner can also set you back thousands of dollars.
This is impressive. It takes months with Datorama to get what Adriel does in 5 minutes.

Leslie Lee | Director of Analytics, Incus Services

Browse Integrations
Visualize your data with just a few clicks
Adriel's dashboard is extremely intuitive. Use our pre-made templates or choose from 30+ customizable widgets and graph types to visualize your data. Group and filter campaigns by channel, location, product, or more, and customize alerts any way you want.
A marketer without any coding background will find it difficult to create their own visualizations on Domo. The user interface is complex and customization features are only available as expensive add-on packages.
Our reporting process is now a lot more straightforward on Adriel, and our clients are in love with their new live dashboards. What a win!

Paul Townley-Jones | Founder, Paparico

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Edit cross-channel campaigns on one workspace
No more jumping from platform to platform. Reallocate budgets, turn campaigns on/off, and schedule ad creatives on one dashboard. Adriel automatically apply changes across all channels.
Domo offers the capability of build "Business Apps" so you can take action on your data, but this requires another level of learning and implementation.
Adriel’s automations are a game-changer. With their dashboard in hand, everyone on my team finally gets to do what they were hired for: analyzing and planning for further growth.

M. Park | CEO, Analogue Plus

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Strategize better with error-free insights
Adriel automatically merges data from multiple sources to form accurate datasets and custom metrics that you can track on your dashboard. Dive deeper into your data and make truly data-driven decisions.
There is no option to blend data and get custom metrics on Domo’s standard plan. You’ll have to pay more!
We are growing fast, and agile is the keyword for us right now. Adriel is enabling our team to make quick decisions in a fast-paced marketing environment.

Paula Baker-Parkin | Digital Strategist, Nourish3d

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Maximize ROAS with creatives that converts
Analyze your ad creatives and A/B test natively on Adriel's workspace. See which keywords, colors, and emojis convert well and drive even more profitable campaigns for your clients or brand.
Although Domo does show ad creative thumbnails on the dashboard, there are no options to see trending keywords, colors, or emojis.
Adriel’s ability to display ad creatives directly within our performance reports has made exploring data a lot more insightful.

Vik Kumar | COO, Alice Camera

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Adriel has been a total game-changer. Before, it took our account managers and analytics team hours to build and standardize reports. Now, reports are ready as soon as we log in to our workspace. Our clients are thrilled with our delivery speed.
Z. Kelsey
Founder and CEO, Hooked Advertising
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Intégrez vos plateformes marketing préférées en quelques secondes

Aucune ligne de code n'est requise. La plateforme AdOps la plus conviviale du marché.
Explorez les intégrations

Vous avez notre soutien, toujours

Intégration personnalisée
Mettez en place vos tableaux de bord exactement comme vous le souhaitez avec votre Customer Success Manager au cours des 30 premiers jours.
Chat en direct et FAQ
Vous avez des questions rapides pendant que vous utilisez l'application ? Envoyez-nous un message directement sur votre tableau de bord et une personne réelle vous contactera.
Ou consultez notre FAQ.
Académie Adriel
Consultez des guides étape par étape sur la connexion de vos données, la configuration de votre tableau de bord et la gestion des utilisateurs et des autorisations.
Visitez Adriel Academy ici.

Une tarification transparente. Pas de frais cachés.

Domo starts from $300/month for 400 credits but its opaque pricing model leaves you paying far more than anticipated. Many features and apps are only available as expensive add-ons, and any customization or support comes at an extra cost.

Adriel's pricing is transparent and flexible, starting from $299/month for three user seats.

All plans come with full customization, ad creative insights, and personalized support. See this page for our pricing plans.

Prenez le contrôle de vos données marketing dès aujourd'hui

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FAQs

Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
Adriel
Pourquoi investir dans Adriel ?
Nous sommes conscients que les tableaux de bord marketing peuvent représenter un investissement important. Mais Adriel s'est avéré être une source de revenus, et non une dépense. Les agences et les marques qui utilisent actuellement Adriel maximisent le retour sur leurs dépenses publicitaires en exploitant les informations en temps réel et les analyses créatives de la plateforme. Lisez leurs histoires de réussite ici.
Dois-je télécharger manuellement les données vers Adriel ?
Non. Une fois que vos sources de données sont connectées à Adriel, nous récupérons et mettons à jour automatiquement tous vos tableaux de bord avec vos données, en temps réel.
Puis-je obtenir une intégration de données personnalisée ?
Oui Si vous ne trouvez pas la connexion dont vous avez besoin auprès de notre Plus de 650 intégrations natives, il suffit de nous le faire savoir et nous le construirons pour vous.
Pouvez-vous diffuser mes publicités pour moi ?
Malheureusement, non. Adriel est une plateforme d'intelligence marketing et nous ne sommes pas autorisés à diffuser vos publicités pour vous. Cependant, vous pouvez gérer toutes vos campagnes publicitaires directement sur Adriel sans avoir à accéder à différentes plateformes. Réaffectez les budgets et activez et désactivez les campagnes en quelques clics.
Est-ce que je peux facilement obtenir de l'aide ?
Nous comprenons parfaitement les difficultés que vous devez surmonter lors de l'intégration d'un nouveau logiciel. Bien qu'il soit facile de démarrer avec Adriel, nous proposons un processus complet d'intégration des clients qui s'étend sur 30 à 60 jours. Pendant cette période, nous vous rencontrons une ou deux fois par semaine pour nous assurer que vous pouvez vous connecter à toutes vos sources de données, consulter toutes vos données et automatiser vos rapports. Vous pouvez également trouver une documentation complète et des vidéos sur Académie Adriel ou contactez-nous directement si vous avez besoin d'une assistance individuelle.
Domo
What is a Domo dashboard?

Domo is a business intelligence and data analytics platform that allows users to connect various data sources, transform data, and create interactive and informative dashboards to help with decision-making.

The Domo dashboard is its data visualization tool that monitors and analyzes an organization’s data in real-time.

What are some features of Domo dashboards?

Here are some key features and characteristics of Domo dashboards:

  1. Data Integration: Domo allows users to connect to a wide range of data sources, including databases, cloud services, spreadsheets, and more. This integration capability enables users to combine data from different sources into a single platform.
  2. Visualization: Users can create visually appealing and interactive data visualizations on Domo dashboards. These visualizations include charts, graphs, tables, and other widgets to represent data.
  3. Real-time Updates: Domo dashboards are designed to provide real-time or near-real-time data updates, enabling users can monitor key performance indicators (KPIs) and metrics as they change over time. Users can also set up alerts and notifications to be informed when specific thresholds or conditions are met, helping them stay proactive in managing their data.
  4. Customization: Dashboards in Domo are highly customizable. Users can tailor the layout, design, and content of the dashboard to suit their specific needs. Domo dashboards can also include interactive elements such as filters, drill-down options, and clickable widgets.
  5. Sharing and Collaboration: Domo allows users to share dashboards with colleagues and stakeholders. You can set up permissions and access controls to ensure that the right people can access data.
How do you make a Domo dashboard?

Here are the steps to building a Domo dashboard:

1. Connect your data sources to Domo, ensuring that the data you want to visualize is accessible within the platform.

2. If needed, transform and clean the data to make it suitable for visualization.

3. Create a New Dashboard from your Domo account's dashboard page.

4. Add “tiles” to your dashboard. These are visual elements like charts, graphs, tables, or text. Select the data source for each tile and configure its appearance.

5. Set up interactivity options, such as filters, drill-downs, or clickable widgets, to make the dashboard dynamic and responsive. Customize your dashboard’s layout, colors, and branding to match your preferences.

6. Set up extra data alerts to receive notifications when specific conditions or thresholds are met.

7. Once you're done, you can share your dashboard with colleagues and stakeholders, and configure permissions to control access.

Sounds like a lot, doesn't it? On Adriel, you can easily build a dashboard in 3 steps:

1. Sign into your Adriel workspace.

2. Choose a dashboard template specifically designed for marketers and agencies.

3. Connect your ad accounts from a drop-down menu.

And all your data will automatically start flowing in and visualized. The data is already cleaned and processed so you don't need to take the extra step yourself. You can also drag and drop visualization widgets onto your dashboard as needed.

What are the different types of Domo dashboard templates?

Domo offers a variety of dashboard templates tailored to specific use cases and industries. Here are some common Domo dashboard templates you might find:

  1. Sales and Marketing Dashboards: These templates are designed to help sales and marketing teams track key performance metrics, sales pipelines, lead generation, and campaign performance.
  2. Financial Dashboards: Financial templates focus on financial data, including income statements, balance sheets, cash flow analysis, and budget vs. actuals comparisons.
  3. HR and Employee Performance Dashboards: These templates assist HR departments in monitoring workforce analytics, employee engagement, performance metrics, and talent acquisition.
  4. Executive and KPI Dashboards: Executive dashboards provide a high-level overview of critical KPIs and business performance metrics for top-level decision-makers.
  5. Custom Dashboards: Create your own custom dashboards from scratch, tailored to your specific data and reporting needs.

On Adriel, you get templates that are designed specifically for marketers and agencies, such as:


1. PPC dashboard template
Great for: monitoring the performance of all your paid ad campaigns in real-time.


2. Social media dashboard template
Great for: agencies that specifically work with paid social campaigns, or brands that only advertise on social media


3. KPI dashboard template
Great for: getting an overview of all your digital marketing KPIs in one place (not just paid ads)


4. Performance dashboard template
Great for: performance marketing teams who need to report back to managers / clients on the impact of their marketing strategy


5. Cross-platform dashboard template
Great for: agencies with 5+ clients that have ad campaigns across multiple channels and brands who advertise on more than one channel


6. Marketing reporting dashboard template
Great for: marketing agencies reporting back to clients weekly / monthly / or any frequency really


7. eCommerce dashboard template
Great for: eCommerce brands that are running ad campaigns and want to track how they contribute to sales and revenue


8. Manager dashboard template
Great for: marketing managers who want to see key metrics and KPIs in one place, edit campaigns directly, and make quickly make decisions on marketing budgets


9. Executive dashboard template
Great for: agencies and brands that need to report to executives (CEO, CFO, CMOs) on how their marketing efforts led to better business performance

Grab them here or find out how marketers are using these templates in this blog post.

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