Performance Dashboard Template and Examples

Supercharge performance on all your clients’ ad campaigns in one place with a performance dashboard. Get an overview of your performance metrics and monitor changes in real-time.

Suivez vos KPI les plus importants pour toutes vos campagnes publicitaires en un seul endroit

Découvrez des modèles de tableaux de bord de reporting marketing prêts à l'emploi :
eCommerce Dashboard Template
If you are an eCommerce retailer running ad campaigns, you need an automated dashboard to monitor sales performance. Connect easily to our eCommerce dashboard for key revenue and conversion metrics.
Connecteurs utilisés :
KPI Dashboard Template
Need an all-in-one tool to track all your important KPIs in real-time? A marketing dashboard visualizes both high-level KPIs and granular data. Find out how it works with ready-made templates.
Connecteurs utilisés :
Performance Dashboard Template
Optimize for better financial performance on your PPC campaigns with a powerful dashboard tool. Find out which ad campaigns are working and which are underperforming and allocate budget accordingly.
Connecteurs utilisés :

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What is a performance dashboard?

A performance dashboard is a business intelligence tool that aggregates key metrics from different data sources and visualizes them on a single dashboard.
With a performance management tool, you’ll be able to compare KPIs per ad channel over a specific period of time, see daily changes in real-time, and analyze ad creative data for all your campaigns. No more copying and pasting data sets onto spreadsheets, and no more manual data analytics.

What should be included in a performance dashboard?

A marketing performance dashboard should showcase all the key performance indicators to measure the effectiveness of the marketing initiatives you’re running on behalf of your clients.

Here are the common dashboard metrics to display actionable insights on your dashboard:


Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users. Determine which campaigns generate the highest impressions and dissect the strategy behind them.


Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked. This is also a key metric for SEO. See how many people are visiting your website or social media with a marketing dashboard.

Click-through-rates (CTR)

Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions. For instance, if out of 100 people that saw your ad, 5 clicked on it, the CTR is (5 / 100) x 100% = 5%.

Ad Spend

Ad spend is the total amount that you’re spending on digital, mobile, print, broadcast, and outdoor advertising. Monitor actual ad spend in real-time to make sure you don’t overspend on low-performing initiatives or go above your marketing budget.

Cost-per-click (CPC)

When someone clicks on your ad, you’ll need to pay for that click. This is known as cost-per-click (CPC). CPCs can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads).


Conversions occur further down the marketing funnel after a person visits your website and takes a desired action, such as purchasing a product, downloading a whitepaper, or signing up for a newsletter. Discover the conversions generated from each ad campaign within minutes on a performance dashboard.

Conversion rates (CVR)

Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Pit CVR against ad spend to see the effectiveness of the ad campaigns you ran for your business or your clients.

Conversions revenue

Conversions revenue refers to the amount of money that is generated directly from a conversion. Compare revenue figures across different campaigns, channels, and against other marketing metrics.

Return on ad spend (ROAS)

Return on ad spend (ROAS) measures the amount of revenue you earn for every $1 you spend on advertising. Uncover exactly how much return you’re getting from your marketing investments. Compare ROI not only by channel, but down to the specific ad creative they are investing in - with accurate, real-time data.

How users are discovering you on Google
How long they are reading your content
How they’re interacting with pages on your website
How many times they visited you before converting
Here are the common site-centric data that marketers track:
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How do you make a KPI dashboard?

You should structure your marketing dashboard the way you write stories—with a clear beginning, middle, and end.
Divide your dashboard into three levels: top, middle, and bottom.
At the top, include:
  • Your brand / client’s visuals (name, logo, taglines)
  • Data stories
  • An overview of business metrics or compared with a specific time period
The middle section should analyze these KPIs in more detail:
  • Performance trends visualized in different types of graphs
  • Relationships between one KPI and another
  • Causes and effects
Finally, drill down to granular data:
  • Marketing mix
  • Details of ad campaignsAd creative insights (e.g. ad copy, photos, videos)Analysis of creative intelligence (e.g. keywords, colors, emojis)
  • Ad creative insights (e.g. ad copy, photos, videos)
  • Analysis of creative intelligence (e.g. keywords, colors, emojis)

What our customers are saying

Adriel made it easy for us to track our online ads across multiple platforms. The reporting process is now a lot more straightforward for my account managers, and our clients are in love with their new live dashboard. What a win!
J.Townley, Founder of Paparico
Marketing Agency
Satisfied Clients
Hours saved per week
Clicks Overview
Impressions are the total number of times any of your webpages or your ads appear in search engine results and are viewed by users.

You can measure ad impressions through Adriel’s marketing dashboard across multiple ad channels, creatives, keywords, and audiences.
Link Clicks
Link clicks are the total number of times the links in your ad copy, call-to-action, or images have been clicked.

These links can lead to destinations within or outside of the platform where you’ve launched your ad, such as your landing page, social media profile, or a blog post. This is also a key metric for SEO.
Click-through rates (CTR)
Click-through rates measure the number of clicks you receive on an advertisement—per the number of impressions.

Generally, high CTRs mean that your ads were successful in attracting the attention of your target audience. High CTRs can also lead to lower advertising costs on advertising platforms like Google Ads. This article lists the average CTRs for all your favorite PPC channels.
Cost Overview
Cost-per-click (CPC)
Cost-per-click (CPC), similar to pay-per-click, is a popular programmatic advertising term where you pay an ad seller a cost every time someone clicks on an ad.

Different social media platforms, search engines, and programmatic publishers set different CPCs. They can range anywhere from $0.4 (Twitter Ads) to $6 (LinkedIn Ads). Get the average CPCs for your industry here.
Cost-per-mile (CPM)
Cost-per-mile (CPM) is the amount you pay for every 1000 impressions that your ad garnered. The CPM on different ad channels depends on a number of factors, such as the target audience, ad format, and the level of competition for ad space.
Cost-per-conversion (CPCV)
Everything comes with a cost, even conversions. Cost-per-conversion, or also known as cost-per-acquisition (CPA) pits the total revenue gained from an ad campaign against the total cost of that campaign.

CPCV is one of the easiest and most effective ways to determine if your ads are working. If your CPCV is too high, it could mean you have the wrong keywords, visuals, target audience, or channel. This is why it’s important to have a PPC reporting tool that lets you see super granular data as well as essential KPIs.
Conversions Overview
Conversions revenue
Revenue is the most rudimentary metric you can track on your report, but it helps you and your clients understand which campaigns or channels are bringing in money and which are draining your wallet. When you have this data, you can devise well-informed strategies in the future.

On Adriel’s PPC dashboard, you can view the total revenue for your ad campaigns across multiple digital channels, from LinkedIn Ads and Bing Ads to Walmart Connect.
Conversion rates (CVR)
Conversion rates (CVR) measure how many people took this desired action out of the total number of website visitors. Discover average CVRs by industry here.

Conversions are easier explained than measured, as they involve multiple circular paths from impressions to clicks to action on different marketing channels. But a PPC reporting dashboard reduces the hassle of having to go into each marketing channel and manually looking at each metric to arrive at conversions data.
Return on Ad Spend (ROAS)
When you pit revenue against ad spend, you get return on ad spend. ROAS measures the amount of revenue you earn for every $1 you spend on advertising. Find out what is regarded as a good ROAS ratio here.

Keeping track of your return on investment can be overwhelming when you have multiple campaigns running across different channels. Delegate the task to a reliable marketing dashboard but opt for one that comes with push notifications so that you don’t have to check back every ten seconds for potential fluctuations.

How do I report Meta Ads? What metrics do I show?

When reporting Meta Ads, you will want to visualize Instagram Ads and Facebook Ads performance side-by-side to understand how each platform is contributing to your digital marketing goals. Here’s how it looks like on Adriel’s report template:

An overview of key metrics on your Facebook and Instagram accounts.
  • Followers
  • Fans
  • Impressions
  • Engagements
  • Reach
  • Profile views
Link Clicks
  • Followers
  • Engagements
  • Impressions
  • Profile views
A closer look at performance trends. Compare different metrics over a specific time period.
  • Facebook Impressions/Profile views
Link Clicks
  • Instagram Impressions/Profile views
A deep dive of all your Instagram and Facebook posts.
  • Facebook posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Link Clicks
  • Instagram posts by
    • Impressions
    • Post engagement
    • Post comments
    • Post like
    • Post shares
Other metrics you can visualize:
  • Click-through rate (CTR): the ratio of impressions to clicks
  • Cost-per-click (CPC): the price you pay for each click on your Facebook ar Instagram ads
  • Cost-per-mille (CPM): the price you pay for every 1000 impressions
  • Conversion rates: the ratio of ad impressions or clicks that led to purchases or any other
    campaign goal
  • Cost-per-acquisition (CPA): the total cost of landing a new customer through Instagram or
    Facebook Ads

What is cross-platform analytics?

Cross-platform analytics refers to the ability to measure and analyze the performance of marketing campaigns across multiple platforms. This can include channels like:
  • Ad accounts: e.g. Google Ads, Meta Ads, LinkedIn Ads, etc.
  • E-commerce social platforms: e.g. Pinterest, Reddit
  • Programmatic platforms: e.g. Walmart Connect, The Trade Desk
  • Analytics tools: e.g. Google Analytics
  • Mobile analytics tools: e.g. AppsFlyer, Adjust
  • …and other sales and CRM tools
Check out our integration library to find out which platforms you can integrate to Adriel.
Cross-platform analytics helps agency owners and marketers identify areas where they need to make adjustments to optimize their ad spend. For instance, they can look at conversion and revenue figures and decide how to reallocate their budget across different marketing platforms.

What factors do we need to consider while making a digital dashboard?

To build an impactful cross-platform dashboard, you should consider:
The number of integrations
Most dashboard software in the market allows you to connect with anywhere from 60 to 600+ advertising and analytics platforms. The more connections, the better. Adriel supports integrations with 600+ channels and if there’s one that we don’t support natively, we can custom-make it for you.
Ease of use
It’s not just about the number of connections but also how easy it is to connect to these data sources.On Adriel, you can simply choose the platform you want to connect to from a drop-down list, and drag and drop widgets to start building your dashboards.
Real-time data
In a world where data is evolving every second, you need a dashboard that streams data as it comes in real-time so you can always see the latest campaign performance and take action in a timely manner.
Visualize ad creative data
Most dashboard software can show you all the main KPIs at a glance. But what if you want to dive deep into the details of your marketing campaigns? Adriel shows you granular data down to the ad level and allows you to report back on headlines, CTAs, and ad copies that led to higher conversion rates.
Alert system
Look for a dashboard software that alerts you whenever campaign metrics go above or below a certain KPI. With Adriel’s cross-channel alarm system, you can take advantage of opportunities and fix issues immediately.
White label reports
When it comes to client reporting, it’s very time-consuming to manually build complex dashboards in Google Data Studio or beautify your reports on PowerPoint. With Adriel, you can generate PDF reports with your brand visuals and client logos and colors within minutes.

How do I create a performance dashboard?

Creating a performance dashboard is as easy as 1-2-3 with Adriel’s no-code SaaS marketing platform. You just need to choose your data-source from a drop-down list and start using our ready-made templates or customize your own with interactive widgets and graphs. The software will display all your data in a few minutes.
No coding and technical knowledge required.
All you need to do is:

Create an account
Book a Demo to get started. After your demo, we'll send you a link to sign up to Adriel for 14 days free. We'll also help you choose a pricing plan that suits your needs.
Connect data sources
Simply choose from a drop-down list to import dimensions and metrics from your ad accounts, analytics tools, and mobile measurement partners. See this page for a full list our integrations.
Visualize your data
Use our ready-made templates to instantly see all your KPIs in minutes. Or, start from a blank page and choose your data visualization widgets and graph types.

A Comprehensive All-in-One Performance Dashboard to Monitor All Your Paid Media KPIs

Easily Track Paid Campaign Results in a Single Performance Dashboard

Integrate all your paid ad channels’ results into one performance dashboard.
Curious to know how your Meta, Google, or TikTok Ads are performing? Connect all of these platforms to Adriel, and in less than 5 minutes, show all of your paid campaign results in one unified dashboard. See our integrations page for more information.

Create an Insightful Performance Dashboard Using Our Pre-made Templates

You can start from a blank page to create a performance dashboard, but what if you don’t have time?
Our extensive pre-made performance dashboard library has everything you might need. Try Adriel, and you’ll have more time to research ways to increase conversion or optimize your landing pages.

White-Labeling & Customization In Our KPI Reporting Tool

Our software was expertly designed with powerful functions for marketers. But everything can be customized. Adriel’s flexibility allows you to change all aspects of the dashboard design and appearance. Impress your clients or manager with a professional KPI dashboard report for an expert brand image.

Autres templates de dashboards

Manager Dashboard Template
Keep on top of all the critical information the management needs to know in order to make decisions with our ready-to-go manager dashboards.
PPC Dashboard Template
Have pay-per-click campaigns on different channels? A PPC dashboard aggregates and displays all your key insights in one place so you can optimize for higher ROAS.
Paid Social Media Dashboard Template
Paid social campaigns are critical for brand awareness and conversions. See marketing dashboard examples to track campaign performance in real-time.

Pourquoi les principaux annonceurs choisissent Adriel

Éliminez les rapports manuels
Consacrez plus de temps à agir pour avoir un impact et moins de temps à effectuer des tâches répétitives
Vos données sont infaillibles
Dites adieu aux risques liés à la traduction des données grâce à l'automatisation des transferts de données et à l'harmonisation
Recevez des alertes en temps réel
Suivez automatiquement les KPI et assurez toutes vos campagnes contre les erreurs imprévisibles
Améliorez les performances
Accédez à une suite complète d'outils d'intelligence créative conçus pour vous aider à optimiser vos performances
Marquez votre travail en marque blanche
Générez des rapports magnifiquement personnalisés que vos clients adoreront en quelques minutes
Offrez de meilleurs services
Passez plus de temps à faire ce que vous aimez et établissez des relations plus fiables

Ce que disent nos clients :

+170 %
Coûts de gestion
-20 %
Heures économisées par semaine
45 heures
Je demandais toujours des rapports à mes équipes, mais lorsque je les ai reçus, il était trop tard pour capitaliser sur certaines informations importantes, ce qui a freiné notre croissance. Maintenant, je me connecte à Adriel et je vois tout par moi-même au fur et à mesure.
J.Riley, PDG d'Edge
Agence numérique
+140 %
Des clients satisfaits
100 %
Heures économisées par semaine
30 heures
Adriel nous a facilité le suivi de nos publicités en ligne sur plusieurs plateformes. Le processus de reporting est désormais beaucoup plus simple pour mes directeurs de comptes, et nos clients adorent leurs nouveaux tableaux de bord en direct. Quelle victoire !
P. Townley Jones, fondateur de Paparico
Agence de marketing


Des réponses à toutes tes questions. Et si vous ne le trouvez pas ici, discutez avec notre sympathique équipe.
Is it easy to use a performance monitoring dashboard?

This depends on which software you ultimately choose to use for your business.

We can’t speak for other dashboards, but Adriel is built to be as easy to use as possible.

You just need to choose the data source you want to connect to on our drop-down list, and you’ll get all the data from that source on one interface in minutes. No need to write codes, no need to have technical knowledge beforehand.

To display your business data, simply drag-and-drop ready-made widgets and determine dimensions for tables, graphs, and charts.

Adriel also supports interactive data - which means you can directly turn ad campaigns on/off, allocate budget, and edit campaign details on our dashboard.

Automate data aggregation, analysis, and visualization on an easy-to-use dashboard!

Get a Demo to get started!

How do I know if my ad campaigns are performing well?

This depends on which channel you’re advertising on and which industry you’re in. Check out our extensive guide on 100+ advertising metrics benchmarks and case studies for Google Ads, Meta, TikTok Advertising, Snapchat Ads, and Bing Ads.

What data sources can I connect to?

On Adriel, you can connect to more than 5000 data sources ranging from:

  • Ad accounts: Facebook Ads, Google Ads, TikTok Advertising, etc.
  • E-commerce social platforms: Pinterest, Reddit • Programmatic platforms: Walmart Connect
  • Analytics tools: Google Analytics
  • Mobile analytics tools: AppsFlyer, Adjust
  • …and other sales and CRM tools

Check out this page for a full list of integrations.

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