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How healthcare company Serybox manages data at scale with a central data hub
Serybox Healthcare is a health and supplement company that mainly advertises on five digital marketing channels - Facebook, Instagram, Kakao, Google, and Naver. Sixty different advertising accounts with hundreds of ad creatives are used daily for each product and brand in their extensive product line. Proportionately to the scale of their digital marketing operations, Serybox was expending lots of resources on campaign management and reporting, which took an unnecessary toll on their Ad Ops’ team daily workload.
With Adriel’s dashboard, Serybox centralized all data on a unique workspace and created segmented datasets to manage campaigns more effectively. The Serybox team can now cross-check status and spending for each channel on their dashboard without unnecessary communication, spending far less time on reporting and more time discussing insights, ideas, and strategies.
With automated real-time reporting through Adriel, we are able to assess ad performance far more quickly and accurately than before. Our team is already getting a lot of new ideas and we are planning to adjust our strategies with all these insights we’ve gotten.
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