As 2024 comes to a close, we at Adriel want to take a moment to thank you—our valued design partners—for being such an integral part of our journey.

Every feature we launched this year and every improvement we made has been shaped by your insightful feedback. Your partnership drives us to deliver tools that simplify your workflows, bring clarity to your data, and help you achieve your goals faster. This year, we introduced powerful features, expanded data connections, and made strides in compliance and performance. We’re thrilled to share a recap of what we’ve accomplished together and a sneak peek at what’s coming in 2025!

Product Milestones 2024: Key Stats

• Total Product Updates: 170 - that's over 3/wk!
• New Connectors: 40+ (unlimited opportunities with our new Custom & Flexible Connector development).
• Dashboard Loading Speed: Improved by 20%.
• Dashboards Created: 90,274 workspaces and 143,360 views.
• Widgets Used: 386,639 total widgets.
• Connections Made: 11,442, with leading platforms such as Google Spreadsheets (2,646) and Facebook (2,148).

Top Features Loved by Customers

Biggest New Features

1. Datablend 2.0: A sophisticated user flow for blending data from custom, flexible connectors with marketing, eCommerce, and organic social datasources.
   • Up Next: Datablend with your custom breakdowns.
2. AI Insights: Provides fast, clear, and automatic performance analysis with actionable insights
   • Up Next: More prompts.
3. Filter Widget: Designed to simplify dashboard filtering for all users.
4. Workspace Currency/Teamspace: Revolutionizing workspace organization with multi-currency management for global teams.
5. Custom Connectors: Enables users to connect any data to Adriel, with or without an API.

Customer Favorites

• Ads Table: A trusted tool for campaign performance analysis.
• Overview Widget: Perfect for monitoring KPIs at a glance.
• Creative Table: Designed to optimize creative performance.
• Notepad: A simple yet effective widget for capturing insights.
• Charts (Column/Line/Combo): Essential for visualizing trends and performance metrics.
  
  

Honorable Mentions

• Color gradient options on charts for better data visualization.
• Datasource disconnection alerts to maintain seamless operations.
• Star your favorite metric to prioritize key insights.
• Save custom metrics to Teamspaces for better collaboration.
• Hide “Others” and apply metric value filters in widgets for refined reporting.
• Self-serve metric aggregation settings for custom connectors.
• Automated report duplication for year-round convenience.
  
  

Making Your Life Easier & Protecting Your Data

• Dedicated dashboard load speed improvements for faster performance.
• Refined error messages for a smoother user experience.
• Expanded backend and product management teams for rapid feature development.
• Overhauled ticketing system for quicker resolutions.
• Achieved GDPR compliance and SOC 2 Type 2 certification for robust data protection.
  
  

New Connections in 2024

This year, we expanded our capabilities with exciting new integrations, including:

• Adform
• Amazon S3
• Google Ad Manager
• Google Campaign Manager 360
• Line Ads
• Klaviyo
• Semrush
• StackAdapt
• TikTok Organic
• Yahoo DSP
• WooCommerce, and more!

With over 41 new connectors added, our platform now supports even more diverse data sources, ensuring flexibility and scalability for every business need.

Looking Ahead to 2025

As we celebrate the milestones of 2024, we’re even more excited for what lies ahead. Next year, we plan to introduce:

• Dashboard design upgrades for a more intuitive user experience.
• Automated alarms for advanced data monitoring.
• New charts such as Sankey, Gauge, and Gantt for deeper insights.
• Agency Command Center enhancements for better client and workspace management.

These achievements would not have been possible without you. Your feedback, ideas, and trust in Adriel are the foundation of everything we do. As we look forward to 2025, we’re committed to continuing this partnership and building even better solutions for you. Here’s to a successful 2025, filled with even more collaboration, innovation, and success!

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