Are you still stuck in the daily routine of aggregating data from multiple platforms, copying to spreadsheets, and creating pivot tables every morning? While marketing reporting is indeed crucial, manual processes are prone to errors and, most importantly, steal your valuable time. Marketers spend an average of 20% or more of their work hours on reporting tasks.
With recent advances in AI expanding the scope of automation, marketers are increasingly delegating repetitive tasks to AI while focusing on strategy development and creative decision-making. Marketing reporting is no exception. It's time to reduce the hours spent on data collection and organization by utilizing reporting automation tools, and instead invest more time in deriving insights and developing strategies. In this article, we'll explain the necessity of marketing reporting automation that can dramatically increase marketing team productivity and accelerate data-driven decision-making.
The sight of marketers busy organizing marketing performance data every morning for meetings or reports isn't unfamiliar, is it? Even the most experienced marketers inevitably spend time accessing various advertising platforms, downloading data, and repeatedly copying and pasting into spreadsheets. This manual work not only wastes time inefficiently but can also lead to the following issues:
These inefficiencies might seem insignificant individually, but they accumulate over time, resulting in substantial opportunity costs.
In marketing, looking at data rather than relying on intuition isn't optional - it's essential. However, when too much time is spent collecting and organizing data, you can't focus on deriving important insights and developing strategies. According to research by B2Bmarketing.net and Circle Research, 32% of companies reported revenue increases after using marketing automation for one year.
Reporting automation provides value beyond simply saving time:
Every company has its unique business environment and requirements. Therefore, when implementing reporting automation tools, it's crucial to accurately identify your company's specifics and actual needs to select the optimal solution.
To comprehensively analyze numerous marketing data sources used by the company, the most important factor is whether the tool can reliably import data from currently operating advertising platforms. Consider these key elements:
One of the biggest challenges marketers face daily is effectively analyzing vast amounts of accumulating marketing data. Since numbers alone make it difficult to derive meaningful insights, data visualization helps intuitively identify correlations and patterns between complex data points. Key questions that can be answered through visualized data include:
The complexity can increase with the number of advertising platforms and their respective metrics. Therefore, it's crucial to use a dashboard with a user-friendly environment in terms of UI/UX. Key factors include:
The importance of data security in the digital environment is growing daily. Recent personal information leaks from various companies have reinforced the significance of data security. Since marketing reporting tools handle company revenue data and core business metrics, choosing a solution with robust security systems is essential:
Adriel provides an intuitive and powerful marketing dashboard to solve all marketing data integration and visualization challenges.
Adriel provides marketing dashboard templates optimized for various industries and business situations. Start data-driven decision-making immediately with templates that can be used without complex settings.
Feeling overwhelmed about starting reporting automation? While transitioning from existing data collection processes to a new system can be challenging, you can build stable marketing report automation through a systematic step-by-step approach.
Here's how to start implementing reporting automation:
It's time to move beyond manual reporting and focus on strategic tasks. Choose the most suitable reporting automation tool for your business and take your marketing performance to the next level.
Contact Adriel today to learn more about how our dashboard can transform your marketing reporting process.