Analogue Plus is a sports technology startup dedicated to developing smart helmets for outdoor recreational activities. Unlike big corporations that can cut some slack, they reel under constant pressure to reduce the time it takes to garner actionable insight when data is generated. Having easy and fast access to information is critical to determine the strategic direction moving forward and keep the stakeholders in the know on the effectiveness of messaging, product-market-fit, and value proposition for each campaign.
Implementing Adriel’s dashboard as a single source of truth hit the spot. Automated data imports from various sources and real-time data updates across platforms optimized performance monitoring of individual creatives, and effectiveness of messaging. This new workflow empowered the whole Analogue Plus team to explore data on their own and come up with ideas to take their campaigns to the next level.
