By4M is an eCommerce company focused on providing media content for entertainment platforms. Their marketing investments have been steadily growing in proportion to their rising number of ad accounts and campaigns. Bookkeeping became much more cumbersome, and the risks to untimely and inaccurate financial reporting impeded budget planning and strategy implementation. By4M team began looking for ways to accurately track, measure, and optimize ad spend and results.
Connecting data sources and centralizing information on Adriel allowed By4M to monitor and control all their advertising costs in real-time. By4M used this centralized data source to build an in-house database system. Adriel’s automated alerts helped the By4M team stay on top of performance issues in real-time and allowed for an agile response, thereby minimizing wasted ad spend.
