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How Paparico spotlights their services in a competitive agency landscape

Key Results

+140%

Average Increase in ROI

30H

Saved per Week on Reporting

100%

Clients Satisfied From the Implementation

About

Paparico

Industry
Agency, SMB
Founded
2019
Size
4+ Employees
Markets
EMEA
Use Cases
Reporting Automation Data Centralization

How Paparico spotlights their services in a competitive agency landscape

Global-recognized Brand

LG Electronics' Marketing Secrets

About

Paparico

Industry
Agency, SMB
Founded
2019
Size
4+ Employees
Markets
EMEA
Use Cases
Reporting Automation Data Centralization

Background

Paparico is an AI-powered digital marketing and web design agency founded in 2019 and based in Lewes, United Kingdom. Specializing in the food & beverage and health, wellness & fitness sectors, they use technology, including AI, to drive high ROI for their clients.

With a specialist team of experts, they provide personalized solutions to meet individual needs. Paparico, which means "to pamper" in Portuguese, lives up to its name by offering free consultations to give businesses and brands the love and attention they deserve.

Challenges

Agency Differentiation Through Technology

Despite having a solid business model based on the latest pieces of technology, Paparico felt like its services didn’t get the spotlight they deserved in an increasingly crowded market.

To get around this roadblock, the Paparico team seeked to leverage what they do best - technology - to tackle the status quo. They concluded the optimal approach was to focus on clients’ needs for more transparency by lifting the agency veil and providing complete operational transparency.

Paparico came to Adriel seeking a platform that would enable their agency to create dashboards that stream real-time performance metrics across all marketing channels. Through these new dashboards, each of their clients would be able to access reports on their own terms and stop relying on weekly updates from their account manager.

Adriel is now the number one salesman for my agency. The level of service and transparency it brings for my clients is simply unmatched.

P.Townley-Jones Founder and CEO, Paparico

Solution

Leveraging Technology to Provide Better Services

Adriel’s dashboard turned out to be exactly what Paparico needed. Giving clients direct access to a centralized workspace that charted out every relevant KPI and metric in a transparent manner established a sense of trust and proximity between clients and account managers.

This new system also took loads off the account managers’ plate by effectively getting rid of the need to build reports from scratch with each incoming client request. As a result, account managers had significantly more time to spend on creative, strategy, and optimization, which had a direct impact on their customer’s campaigns performance.

The improved customer satisfaction also lead to a snowball word of mouth effect in their community and increased referrals for new clients,which the Paparico Team couldn’t be happier with.

Adriel made it easy for our clients and our team to track online ads across multiple platforms. The process is much more straightforward than using Google, Facebook, and other platforms separately.

P.Townley-Jones Founder and CEO, Paparico

Impact

More Clients and Increased Satisfaction

Paparico, a technology-focused advertising agency, implemented Adriel's software to provide real-time marketing dashboards to their clients. Paul mentions the long-term results were above expectations, with 100% of Paparico's clients expressing satisfaction and referring new clients to the agency.

The software allowed account managers to save an average of 30 hours per week, enabling them to focus on optimizing campaigns for clients. The average ROI increase of 140% for clients was a testament to the improved services provided by Paparico.

Adriel's software not only allowed Paparico to scale their operations but also differentiate themselves from competition by providing better services. The successful implementation of Adriel has elevated Paparico's reputation in their community and paved the way for continued growth and success.

+140%

Average Increase in ROI

30H

Saved per Week on Reporting

100%

Clients Satisfied From the Implementation

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