Adriel received an award – Innovation Hero: Marketing API – at the 2020 Facebook Partner Awards
Adriel, an integrated digital marketing solution, was selected as one of the top innovative companies during the Facebook Marketing Partner Awards. This event is held annually by Facebook for marketing companies that have been recognized for their remarkable achievements in using Facebook Marketing Solutions.
Among the six award categories, Adriel was awarded in the Innovation Hero-Marketing API category, which is given to partners who have launched campaigns in an innovative way using Facebook’s latest solutions such as AR, Messenger, and Live.
Adriel is a digital marketing solution that helps you manage and optimize online ads through multiple channels such as Facebook, Google, and Apple Appstore. With the use of Facebook’s marketing API, advertisers can manage their ads without having to directly use Facebook Ads Manager. Through Adriel’s dashboard, users have access to transparent real-time data results and cross-platform insights. One of the biggest advantages of Adriel is the reduced time in managing multiple marketing channels. Other benefits include optimization proposals and support from account managers.
Wadiz and GideonSonic Campaign Results
At the awards ceremony held online on December 3rd, Sophie Eom, CEO of Adriel, presented the success stories of advertisers through Facebook’s marketing API. One story, in particular, was about GideonSonic, a small B2B-based manufacturer, who conducted a crowdfunding promotion for household dishwashers through Adriel. They were able to successfully complete the funding by achieving a ROAS of 2000% and a total of $400,000 in funding.
Through the API connection and different types of targeting, such as “Interest Targeting,” “Remarketing,” and “Lookalike Targeting”, GideonSonic’s campaigns were able to reach their target audience through various angles. Additionally, the Facebook Pixel data allowed for detailed targeting towards customers with a higher probability of conversions.
With several success stories like GideonSonic, Adriel has been granted the Facebook Marketing Partner badge, which is awarded to partners who meet the highest standards of advertising performance and service.
“Adriel was able to take responsibility for the marketing of more than 4,000 advertisers around the world through Facebook’s marketing API. In the future, we will continue to use Facebook’s innovative solutions to provide high-quality services, and through this, we will help advertisers who use Adriel run successful marketing.” – Sophie Eom