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From The Blog
ROAS measures the amount of revenue a set marketing campaign ropes in for each dollar spent. It shows how well campaigns are performing and what can be done to make the most out of the marketing budget.
Thanks to tighter privacy regulations have made it tricky for businesses to collect, store, and process user data, server-side tagging has been taking off these past few years.
There are facets of marketing that have undergone a drastic makeover to take on a completely different meaning over time. The very one that deserves a dedicated deep dive is none other than ad operations (AdOps)
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