26
Apr

Beginner’s Guide to Facebook Pixel

Entering the digital marketing era has made a lot of changes in the ways businesses run their advertising campaigns. The creation of new tools for advertising, especially with big brother platforms like Google and Facebook, has meant that marketers are now able to track and measure practically every little interaction their customers have with their website.

Instead of just running mere brand awareness campaigns, advertisers can now choose and determine which events they want to track. This is very important because simple come-and-go traffic on your website with no purpose could be considered worthless. To get maximum results from your advertising endeavors, what you need is traffic that converts. And for Facebook, the best way to optimize conversions is through Facebook Pixel.

Introducing Facebook Pixel

Facebook Pixel is a snippet of code you put on the header of your website. By inputting this code, you can collect data that helps you track conversions and target a more accurate audience in the future. What Pixel does is essentially triggers cookies to track users as they interact with your website and your Facebook ads.

Remember, without installing Facebook Pixel, you WON’T be able to measure your ads’ performances in such detail. You’ll just end up burning money on your ads without truly knowing the proper conversion path to achieving a positive ROI.

To install Pixel, follow these steps below:

  1. Go to the Events Manager
  2. Click Add New Data Source
  3. Select Facebook Pixel
  4. Add your Pixel Name
  5. Click Continue

After this, you’ll be given three options to choose from:

Pixel setup method

In most cases, you’ll probably need to install the code yourself, unless your website runs on Squarespace or you know how to use Google Tag Manager. You can also email the instructions to a developer, in which case you only need to insert the email address and click send.

When you manually install the code, you can copy and paste Pixel code directly to your website. The code will go inside the <head> tag. After you input the code, you need to also set up events to track specific actions people take on your website. To do this, you should:</head>

  1. Go to Events Manager
  2. Click your pixel and go to Set Up
  3. Select Set Up New Events
  4. Click Manually Add Event Code
  5. Select the specific event
  6. Copy & paste the code snippet just below the tag on the event page.
Complete registration event code

You can also set your conversion value to better measure your ROI. However, it’s not mandatory to fill this part.

Once you are finished adding the code to your website and determining which specific events you want to track, you should head to your Ads Manager and customize the columns to display the conversion metrics on the front page. Make sure you only check event metrics that have Pixel installed.

List of conversion metrics

What Now?

You’ve just completed setting up the most important feature in Facebook ads. With Pixel installed, you can now see which actions your customers take after clicking on your ads and learn about their journey. Let’s look at three main benefits of running ads with Facebook Pixel:

  1. You can show relevant ads to the right people at the right time. For example, you can target new customers, people who’ve visited a specific page of your website or taken a specific action like add to cart, etc.
  2. Your ads can be shown to people who tend to purchase similar products on a similar website. This will increase the rate at which your potential customers will purchase your products from your ads.
  3. In addition to tracking simple link clicks, you can see what people have done within your website.

Connecting Your Facebook Pixel with Adriel

Pixel connection on Adriel

Connecting your Facebook Pixel to your Adriel account is pretty straightforward. Here’s an easy breakdown of the steps to take:

  • Step 1: Check your Facebook account status — You must have a Facebook Business Manager account and you must have admin privileges for your Business Manager accounts.
  • Step 2: Share your Pixel with Adriel — You must assign Pixel permissions to Adriel. Adriel’s Business ID is 525463574501100.
  • Step 3: Go to the Audience Page in your Adriel account and click “Share Pixel.”

If you’d like a more thorough explanation of the steps above, click here.

Advertisers who truly want to maximize their ROAS should always add Facebook Pixel to their website, as it’s the best way to measure and track all traffic that comes from your ads. Make sure to follow the steps above (including connecting to Adriel) and start running your online campaigns more effectively!

If you haven’t already done so, sign up with Adriel to get started.

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