Entering the digital marketing era has made a lot of changes in the ways businesses run their advertising campaigns. The creation of new tools for advertising, especially with big brother platforms like Google and Facebook, has meant that marketers are now able to track and measure practically every little interaction their customers have with their website.
Instead of just running mere brand awareness campaigns, advertisers can now choose and determine which events they want to track. This is very important because simple come-and-go traffic on your website with no purpose could be considered worthless. To get maximum results from your advertising endeavors, what you need is traffic that converts. And for Facebook, the best way to optimize conversions is through Facebook Pixel.
Facebook Pixel is a snippet of code you put on the header of your website. By inputting this code, you can collect data that helps you track conversions and target a more accurate audience in the future. What Pixel does is essentially triggers cookies to track users as they interact with your website and your Facebook ads.
Remember, without installing Facebook Pixel, you WON’T be able to measure your ads’ performances in such detail. You’ll just end up burning money on your ads without truly knowing the proper conversion path to achieving a positive ROI.
To install Pixel, follow these steps below:
After this, you’ll be given three options to choose from:
In most cases, you’ll probably need to install the code yourself, unless your website runs on Squarespace or you know how to use Google Tag Manager. You can also email the instructions to a developer, in which case you only need to insert the email address and click send.
When you manually install the code, you can copy and paste Pixel code directly to your website. The code will go inside the <head> tag. After you input the code, you need to also set up events to track specific actions people take on your website. To do this, you should:
You can also set your conversion value to better measure your ROI. However, it’s not mandatory to fill this part.
Once you are finished adding the code to your website and determining which specific events you want to track, you should head to your Ads Manager and customize the columns to display the conversion metrics on the front page. Make sure you only check event metrics that have Pixel installed.
You’ve just completed setting up the most important feature in Facebook ads. With Pixel installed, you can now see which actions your customers take after clicking on your ads and learn about their journey. Let’s look at three main benefits of running ads with Facebook Pixel:
Connecting your Facebook Pixel to your Adriel account is pretty straightforward. Here’s an easy breakdown of the steps to take:
Advertisers who truly want to maximize their ROAS should always add Facebook Pixel to their website, as it’s the best way to measure and track all traffic that comes from your ads. Make sure to follow the steps above (including connecting to Adriel) and start running your online campaigns more effectively!