Why You Should Use Google Analytics for Your Business

Analyzing charts and graphs

To understand trends and behaviors, tracking data is vital. Tools such as Google Analytics provide data-driven insights to business owners and advertisers, resulting in their online marketing campaigns achieving significantly better results.

In this article, we’ll discuss the advantages of using Google Analytics and how you can apply them to Adriel.

What is Google Analytics?

Google Analytics is a data-driven analysis tool that helps you collect and analyze data from your website traffic. With this powerful tool, you can find useful information such as the demographic of your website traffic, traffic source, how long visitors stayed, and much more.

The advantages of using Google Analytics

  1. Data Analysis
    Analyze which content and sources (organic, paid ads, etc.) lead to conversions and see the behavior flow behind it.
Google Analytics Top Conversion Paths

2. User-Friendly

Manage and get access to massive amounts of data within seconds. Navigate through an easy-to-use interface and find all the necessary information.

3. Connect to Third-Party Tools.

On top of being easily integrated with other Google services such as Google Ads, Tag Manager, etc, Google Analytics can be connected to third-party tools.

4. Free to Use

No matter how big or small your business is, Google Analytics is free for everyone. There is also a paid version on Google Analytics (Google Analytics 360) which has additional advanced features and access to direct support from Google Analytics.

Installing Google Analytics

In order for Google Analytics to track your website visitors, a tracking code must be installed on your website. To do so, simply go to the Tracking Info and find the Tracking Code.

Global Site Tag Tracking Code

Once you find the tracking code, copy and paste it to the <head> tag of every webpage you want to track.</head>

Note: Installing the Google Analytics code on the website may vary by website builder.

Webpage HTML header

For more information about GA tracking codes, please visit the Analytics Help Center.

Checking Your Adriel Ad’s Performance

If you have all the tracking codes set up on your website, here’s how you can find the data from your ads on Adriel.

  1. Click on Acquisition > All Traffic > Sources/Medium
  2. Find the source Adriel/CPC
Sources/Medium page on Google Analytics

If you cannot find any data related to Adriel, it may be due to the following reasons:

  1. Using a bit.ly link will remove Adriel’s UTM from Google Analytics.
  2. The conversion tracking codes are not properly installed on the landing page.

Set up your Google Analytics and track your ad metrics with Adriel today!

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