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Marketing measurement is evolving in 2025. From incrementality testing to the revival of MMM and real-time data integration - discover the new trends reshaping how we measure marketing effectiveness
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Blog articles
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AI in Advertising
Marketing Dashboards
Product FAQ
Adriel Spotlight
Marketing Tips
Marketing Tips
3 min read
The Future of Marketing Measurement: Beyond ROAS in 2025
Marketing measurement is evolving in 2025. From incrementality testing to the revival of MMM and real-time data integration - discover the new trends reshaping how we measure marketing effectiveness
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